In

ro t
   

u d

t c

n io

 De f: Vis ual pe rceptua l

pr ope rty View of s ir Is aac New ton Attached to mo ods and seasons No n v erb al comm unication Co lor Ps ycho logy as Th era py

 Ef fects on cogn it io ns  Ty pes of color s(pri mar y, secon da ry ,

tertiar y, ana logo us and

Re d colo r
 Stim ulating co lor

1. Ev ok e c onfide nc e a nd en thu siasm 2. att en tio n ge tting
 Res ear ch es

1. re sea rc h o f u niv er sit y o f Co lumb ia 2. 200 5 Brit ish s tud y
 Eff ect s of r ed o n o ur b ody

1. biological ef fec ts 2. c onno ta tions

 Psych ology o f red  On w hich a rea re d co lor is g re at?  Love rs of re d a nd their pe rso nalit y

1. q uite i mp ulsi ve 2. o utsp oke n, quick t emp ere d a nd intens e  Key wo rd s (A ggre ssi on, Ce lebra ti on, P urit y, Mo urning, Comm un ism , Bold)

Purple color
 Pa rtic ular mix of blu e and gree n

 Chara cteris tic s of purple

com bat

1. prid e colo r amo ng ga y comm uni ty 2. purpl e heart for woun ded or kill ed in enem y 3. Symb ol of mo urnin g in Th aila nd 4. hig h cla ss colo r

 Ps ychol og y of purple

 Pu rp le is a s ign of

1. we alth 2. le adersh ip 3. tru stw orthiness  Room affe ct s
 Key wo rd s( words(Co ura ge ous, Wisd om,

Roya lty)

•Bio logic al affe cts •If yo u l ik e p urple …… ..

lu B

c e

or ol
1.star si gns 2.blu e in l anguage

 Popular co lor

 Diff erent shades o f b lue

sk y blue: p eace fulne ss , pati ence …. navy b lue: co nfide nce, powe r… . dark bl ue: co oli ng, d epre ssi on… . ro ya l b lue: p hysi ca l a biliti es, sp irit ual st rength….  co opera ti ve , t ech nology

 Color psych olo gy

1.symb ol o f se cu rity 2.co lor o f cr eativi ty an d pro ducti vi ty 3.sig n o f t ech nology  Key wo rd s( Confi dent, Loya l, Stabili ty, co rpora ti on, Prod uctive , Depressi on, Te ch nology)  Best co lor f or an i ntervi ew

Conn ota tion s positive as pe ct s: st ron g, tr us twor th y, sta bili ty…. ne gat ive as pec ts : g loomy , cold, d epr ess ing Room ef fe cts 1. roo m li ft ers ar e mor e pro duc tive ….. 2. tim e pas s mor e q uick ly 3. sol ution to te ena ge sm oki ng, to figh t c hil d obe sity 4. least a ppe tizing in b lue roo ms

 Body eff ect

1.l owe r pu lse rate 2.sta ble resp ira ti on a nd b ody temp era tu re  If blue is yo ur favo rite co lor…. 1. se nsi tive , ca ring, p eace ma ker 2.ma intain i ndependence

BALCK
Al wa ys t he ne w c las sic multidime nsiona l c olor Wo rld value s a bou t black wes ter n cult ur e: f or mality , style , mys ter y, dea th …. an cient Egy pt: fe ar, reb irth , u nity …. . fa shio n: p ro fe ssiona li sm's, s limm ing qu ality Bo dy ef fe cts

decr ease d iabetes

 Roo m eff ect s

1.ma kes job e as ier 2. f eeli ngs of po wer
 Im por tan ce of blac k

1.co lor o f Ka ba ’s cov er 2. symb ol of justic e
 Po sit ive, ne ga tive a spe cts

pos it ive: sop his tic at ion, gla mo ur, e mo tional s afe ty …. neg ativ e: he av ine ss, op pre ss ion …

 Key wo rds
inte ll ige nc e, myste ry , r eb ell io n, ne w, de ath , classic

 If you are bl ack lo ver….
1. sop histicat ed, dr am at ic, sad 2. mos tly un hap py bu t wis e pe rs on

PINK
• Meaning

of red

1.sweet side

• Key words(Innocence,

Flirtatiousness, Calming)

• Color of universal

love love

1. emotional

nature of pink lov ers passi onate romantic E ffects of pink posit ive : happy, content negative : wea kness psyc hology of pink asso ciate wit h lov e and romanc e soft , hopeful

 Bo dy eff ects

1. sma rt body 2. glow ing fac e  Ro om effec ts 1. coo ling effec t 2. pea ce ful mi nd

Green color
 Int ro duc tion

1. re freshin g, rela xin g and bala ncin g  Ke y word s(Eco, Nature, Go /Init iat iv e, Rebirt h, Rene wal, Es cape, Yo uth, En vy)  Colo r of harm on y 1. fantastic rela tion s 2. good huma ns  Nature of gre en lo vers 1. Lovin g 2. ro ma ntic

Po sitive ef fec ts  1. gen er ou s 2.a dap ta ble 2. un scru pu lous wi th m one y
 

Neg ativ e eff ec ts 1. jea lou sy

Ps ych olo gy of g re en 1. sym bol of f ert ili ty a nd go od luck 2.re liev e s tre ss  Bod y e ffe cts 1.g ood f or ey es 2. we ight ma intain er s  Roo m e ff ec ts 1. res tfu l, e ner giz ing 2. ac tivene ss, con fide nce

White
 Represe nt

purity, neu trality a nd yo uth  Natu re of wh ite l ove rs 1.happy, l ight and good, 2.innoce nce , perfect io n Psych ology of wh ite 1.se nse of sp ace 2.cold , bli nd and st erile

 Room effe ct s

1.sp aci ous, e mp ty and u nfriendly 2.h osp ital s offi ce wa lls  Body eff ect s 1.A study in 1 999 2.C leansin g eff ect s  Posi tive, negati ve eff ects posit ive : cl ean. innoce nt and pure nega tive : empty, co ld and st erile

•Keywo rd s (P uri ty, Ne utrality, Ste ri li ty, Youth, Neutrality)

ORANGE
 Combinat ion of y ell ow and red  Royal f ami ly of Netherl and  Key wo rds

1. Opt imi sm 2. Ent hus ias m 3. Bal anc e

Br own col or
 . it is described as natural, down-to-earth and conventional

but brown can be sophisticated  .color of choice  .color of dirt

KEY WORDS(comfort, comfort, eco, simplicity and nature) Brown Effects on personality  it brings: strength & reliability sadness & isolation warm, comfort & security

EFFE CTS ON BOD Y 1. nurturing 2. Un dersta nding 3.su pportive ness 4.se lf e st eem 5.hesi ta tion
 IF YO U LIK E BR OW N

1.st able, unch anging, se lf discip li ned, depe ndable and i ntima te 2.rugged, o utdoor, ul tra natu ra l, co mforta ble and a cc ep ting

 Color psych ology

1.evo ke s a se nse o f stre ngth and reliabil ity 2.cre at e fe elings of sa dness a nd iso lat ion 3. fe eling o f wa rmt h, co mf ort, and se cu ri ty.  Room effe ct s 1. co nst ancy 2.se lf d isci plin ed.  Posi tive a sp ect s: wa rm, e art hy a nd ma ture  Negative asp ect s: dirty, sa d an d ch eep

Grey
 Key wo rd s

1.reliabilit y 2.se cu rity Gre y sa ys se cu rity a nd reliabilit y, two imp ort ant fe atures that bus in ess will n eed t o adopt in the futu re  Psych ology the co lor g re y re prese nts p essi mism and th e co lor rose its opposit e optim ism

 Body eff ects  it h as been asse rted that

those wh o are su ff ering fro m the me nta l illn ess of depre ssi on h ave grey auto s.

faqiha

Yellow color
 Bite si ze happi ness  Emo tional va lues

1.j oy 2.opti mi sm ….
 love rs of ye llow

1.in tellectu al, vi va ci ous 2.st ubborn

Re pr ese nt s 1.su nli ght an d h op e 2.f riend sh ip an d libe rali sm  Resea rc he s 1.Ams ter da m 2.Ne w Yo rk 2 007  Room eff ec ts 1.m ake r oom b right an d che er y 2.pa le y ellow in r oo ms ca n b e

 Yellow psych ology

1.ch eery and w arm 2.mo st f ati guing to the eye s 3.mo st a tte ntion ge ttin g co lor
 Posi tive asp ect s: happy, friendly  Negative asp ect s: co wa rd ly , a nnoyi ng ,

bra sh  Key wo rd s( aggre ssio n and h appin ess)

Sign up to vote on this title
UsefulNot useful