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GROUP MEMBERS:
PRESENTED BY:
limit to grow.......
Group No.5i n t e r n a t i o n
Janak Deora
Jasmeet Kaur
PRESENTED TO:
a
Ms. Tanuja Kaushik
l a i r l i n e
Jnana Ranjan Pati
Jyotika Singh
& Section-I
Kamal Singh Chauhan
Kapil Bajaj
 INTRODUCTION
About Jet Airways :
vJet Airways (India) Private Limited is
India's leading private airline.
vIt boasts a market share of about 42%.
vJet operates a relatively young fleet of
Boeing 737-400 jets and ATR72 turboprops.
vIt carries about seven million passengers
a year.
vIts reputation for punctuality and
outstanding service attracts a large number
of business professionals.
 Swagath,
Welcome to Jet Airways Limited
Based in Mumbai, India. Welcome to Jet
It operates domestically and internationally.
Over 400 daily flights to 45 destinations across the country and
6 overseas.
Its main base is Chhatrapati Shivaji International Airport,
Mumbai, with hubs
Indira Gandhi International Airport, Delhi,
Anna International Airport, Chennai,
Netaji Subhash Chandra Bose International Airport, Kolkata,
Bangalore International Airport and
Brussels Airport.
Jet Airways is currently India’s largest Domestic Carrier.
It is the second largest International Carrier in the Country
 Few facts about the
founder
Naresh Goyal (60), the founder Chairman of Jet Airways.
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Second
Father- level
a jewellery dealer
Third level
Mother’s uncle- ran cinema theatres & had an
Fourth level
Fifth level International Airline
agency with Lebanese
Joined as a cashier at Uncle’s Delhi based agency,
Continental Travels
Sales agent for Lebanese International Airline
Appointed as Public Relations Manager of Iraqi Airways in
1969
Regional Manager for Royal Jordanian Airlines(1971-1974)
Worked with the Indian offices of Middle Eastern Airline
 Continued…
Continued…
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Rs.40,000 from
his mother,he floated his
Second level
own Jetair Private Ltd-provided sales &
Third level
marketing representation to different Airlines
Fourth level
In 1975, appointed
Fifth level as the Regional Manager of
Phillipine Airline
Met wife Anita for 1st time in 1979 when she
joined the marketing department of Jetair
 LIBERALIZATION
LIBERALIZATION
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BEFORE:
●

Second

levelIndian government nationalized the airline industry for which only
In 1953,
Third level
Indian Airlines & Air India were there in the market.
● AFTER: Fourth level
q In 1991, Government
Fifth level allowed air taxis to operate-private carriers
could fly but could not print time tables.
q In 1993, with help of Gulf Air & Kuwait Airways, he leased four
Boeing 737 aircrafts & started Jet Airways.
q On 14 Jan 1995, Jet Airways was granted scheduled airline status.
q On 1 July 1996, it became a deemed public company.
q On 19 Jan 2001, it was reconverted into a private company.
q On 28 Dec 2004, it became a public company.
q On 29 Dec 2004, Government came with civil aviation policy
q Jet Airways started its operations at Singapore on 18 April 2005, to
London on 23 May 2005 & to Kuala Lumpur on 18 May 2005.

 Facts
Facts&&Figures
Figures
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Carried text styles
7,30,000 passengers in its 1st year of
Second level
operation.
Third level
In 2005,Fourth
with level
55 aircraft, carried 10 million
people & generated
Fifth level revenues of US $1.4
billion.
The Sunday Times (London) ranked Naresh
Goyal as the 6th richest Asian living in Britain in
2006 with wealth at 780 million pounds.
Role Models-Dhirubhai Ambani, Lord
Marshall(former Chairman of British Airways &
J.Y. Pillay(former Chairman of Singapore
Airlines)
 SERVICES
SERVICESPROVIDED
PROVIDED
Telephone
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Second level
Priority baggage service
Third level
High frequency
Fourthservices
level on major routes
Same-day return
Fifthflights
level on major routes at convenient
timings
Point to point connections
Providing flight information on cellular phones of customers
Customer loyalty programme
E-ticketing
Business class section on almost all flights
Airport lounges for business class passengers at most
airports
 UTILIZING AIRCRAFT
UTILIZING AIRCRAFT EFFICIENTLY
EFFICIENTLY
Click
● to edit MasterSTRATEGY:
BUSINESS text styles to maintain high daily
Second level
aircraft utilization
Third level
●ADVANTAGES:-
Fourth level
Fifth level
Ø Enhance the efficiency of its operations
Ø Generate more revenue from its aircraft by
reducing turnaround time at airports
● MAJOR CONCERN: Expansion of business & frequent
flights on existing routes
● In 2004, Jet Airways operated an average of 9.46 & 9.84
hours per day

 PRICING
PRICING&&REVENUE
REVENUE
MANAGEMENT
MANAGEMENT
SEVERAL
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● FARE
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text styles
Second level
§ Economy & club premier fares
Third level
Discounted
§ Fourth level fares for senior citizens & defence
personnel
Fifth level
§ Advance passenger excursion, or APEX fares.
§ One fare scheme
§ Night saver fares
§ US dollar fares & ‘visit India’ fares for overseas
travellers
§ ‘Check fares’-No requirement for advance booking
● Apart from carriage of cargo, which consist of courier, postal
mail, & commercial cargo, it derives revenue primarily from
passengers on its aircraft
 Strategies to manage
Capacity and Demand
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●

The company has come up with 'check fares' to sell spare capacity to low-budget travelers. These
Second
ü
tickets level
are priced slightly higher than those being offered by Air Deccan. Jet's yield
management system (YMS) allocates the low-fare seats according to the demand in a sector. It
Third level
is a flexible system that ensures maximum utilization of capacity.
It's using an automated rostering system to increase the utilization of pilots. As the system
ü
Fourth level
improves, it could actually cut down on the number of pilots and lower the cost of operation.

ü Fifth level
Planning and Scheduling Systems

ü
●

●
 SERVICE
SERVICEQUALITY
QUALITY
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TAGLINE- text styles
“The joy of flying”
Second level
ISO 9001
ThirdCertification
level
ProvidedFourth level
on demand audio & video
Fifth level
entertainment for 1st time in domestic sector
Served sumptuous & delicious meals on every
flight
Developed systems to track various aspects of
its services
Launched a new programme- Seamless
Customer Care
 AWARDS
AWARDS&&RECOGNITION
RECOGNITION
Citibank
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Master Club Blue Moon Award for Service Excellence in
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Second
1995. level
Third
H&FS Best level Airline of the year Award for excellence in
Domestic
Hospitality for the
Fourth years 1996, 1998, & 2001
level
Fifth level
Air Transport World Market Development Award for the year
2000
Financial Express Business Traveler Award(Domestic Airline
Category) for Business Class, Economy Class, & Best
Service(Airport & In-flight) in 2003 & 2004
Best Domestic Airline of Asia by the Asian readers of Travel
Trade Gazette for the years 2003 & 2004
The Business-world award for the most respected company in
the travel & hospitality sector in 2003
Ranked as one of the ten most respected companies in India by
Business-world magazine in 2004
 Feedbacks…
Feedbacks…
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Rated “good or excellent” for overall
Second level
services by approx. 95% of its
Third level
passengers.
Fourth level
Fifth level

Rating for its flight services and

efficiency were 97% and 95%
respect..
 CURRENT
CURRENTSCENARIO
SCENARIO
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Launch Master text styles
aggressive new low-cost carriers such as Air
Second level SpiceJet, Indigo, GoAir, etc has made Jet
Deccan,
Third
Airways falllevel
in market share from 46% to 35%
 Fourth level
Fifth level
Acquisition of Air Sahara by Jet Airways on 13 April 2007
for 14.5 billion-40% less than the 22 billion original deal
in January 2006


Takeover propelled Jet Airways as the largest private

airline in the country having a fleet size in excess of 80
aircraft & around 42% of the market share
 SOLUTIONS
SOLUTIONSTO
TOTHE
THECASE
CASE
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Ø Theto edit Master share
market text styles
of Jet Airways is falling due to
Second level
intense competition. Should Jet continue its
Third
focus levelbusiness customers under the
upon
current competitive
Fourth level scenario?
 Fifth level
● No, Jet Airways should not continue its focus upon
the business customers under competitive
scenario. Rather in this recession period, they
should position the newly acquired carrier in
between a low-fare and full-service airline. They
should also concentrate on low-cost carrier
,because their competitors are adopting this policy.

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service text styles
instrument devised by Jet Airways
Secondforlevel
tracking its service quality is a better instrument
than the level
Third SERVQUAL instrument. Do you agree with
this statement? If yes, why?
Fourth level
● Yes, the service tracker instrument devised by Jet
Fifth level
Airways for tracking its service quality is a better
instrument than the SERVQUAL instrument as it analyses
every problems of its services & endeavours to promptly
respond to any customer complaint. Jet airways has
developed system to track various aspects of its
services. Various parameters are there to evaluate the
services. Passengers are asked to evaluate services on a
four point scale.

 Cont…..
Cont…..
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Ø Theto edit Masteryield
current text styles
management systems used by Jet
Second level can be improvised further by prompt
Airways
communication
Third level with potential customers and ensuring
full occupancy in all flights. What is your opinion?
Fourth level
● Yield management involves the use of historical data and
Fifth level
statistical forecasting models in order to gain knowledge
about its market and maximize the airlines operating
revenues.
 Yes, this can be improved by prompt communication with
potential customers, as they are in a better position to
judge the services and performance of the Jet airways.
This will help Jet airways to respond quickly to the market
change and forecasting of future.
 Click to edit Master text styles

THANK YOU…
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 Third level
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