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Divergence and Convergence

Idea Generation and Evaluation


Presented By
Sunil Gupta Vishal Wadhwa Saurabh Singhal Panka !hu a Saurabh Shar"a Saptarishi Das Gupta Shruti Shar"a

2ealth Ca/e
#arket #arket Si$e % & k" radius #acro,.actors Growth 'ate % () * +ccasion , Everyday Industry Porter-s ) .orces Bargaining Power o/ Buyer , 0ow Bargaining Power o/ Supplier , 0ow 1hreat o/ Substitutes , 2igh 1hreat o/ 3ew Entrants , 2igh Co"petitive 'ivalry , 0ow 1E!#
'isk taking Persuasive Sel/ con/ident 7uality Services

#icro,.actors

1arget Seg"ent % () to 45 yrs Inco"e Group % 6pper Inco"e Bene/its % 2igh 7uality .ood8 Best Ga"ing E9perience Growth % :( *

3o Sustainable co"petitive advantage

Standardi$ed Service Solutions /or 0aptops and #obile phones


#arket 2uge "arket potential 2igh growth +ccasion; atleast once a year /or "obile phones and atleast once every two years /or laptops Industry Porter-s ) .orces 1hreat to new entrant; 2igh <,= Bargaining power o/ buyer; 0ow <>= Bargaining power o/ supplier; #od 'ivalry; 0ow <>= 1hreat to substitute; 2igh <,= 1E!#
!bility to e9ercise CS.

#acro,.actors #icro,.actors

'isk taking Persuasive 1arget Seg"ents; ?ounger Sel/ generations in the age con/ident

group o/ :5 to @) years 2igh growth Bene/its; ! standardi$ed8 3o Sustainable co"petitive trust worthy and one stop advantage solution /or any technical glitches 2igh e9pansion possibilities

'eligious Website
#arket
2uge "arket si$e owing to the religious nature o/ Indian People and diverse cultures and religionsA Growth potential hugeA #ultiple occasions since India is a country o/ "ultiple religions8 /estivals and ritualsA

Industry
Bargaining power o/ custo"ers lowA 1hreat /ro" substitutes lessA 1hreat o/ 3ew Entrants 2ighA Bargaining power o/ suppliers high Co"petitive rivalry; high

#acro,.actors

!uthenticity i"portantA So tea" should have sound knowledge o/ scripturesA

'isk is low

2igh ability to e9ecute CS.8 But authenticity issues there

1arget Seg"ent ; 'eligious .a"ilies and people who have advantage not strong adherence and allegiance to Co"petitive sustainable since others can easily ritualsA 3eed; 1he huge a"ount o/ e"ulateA religious activities Growth ; 2igh E9pansion; Easy

#icro,.actors

Sa/ety Cab /or Wo"en


#arket Industry

#oderate "arket si$e Porter-s ) .orces co"prising o/ B:B and direct Bargaining power o/ custo"ers8 #etrosB 1ier ( custo"ers "oderate to high 2igh bargaining power o/ good cities 2igh growth during initial drivers years Substitute available Custo"ers take service /or a 0ow Entry Barrier contract period 0ow co"petition 1E!#
'isk taking Persuasive Sel/ con/ident

#acro,.actors

#icro,.actors

1arget Seg"ent, Working wo"en B organi$ations who want Sa/e co""uting /or wo"en workers 3eed; Sa/e co""uting at a//ordable prices Growth; 2igh E9pansion; Di//icult due to e9isting players in other seg"ents

!bility to e9ercise CS.

3o Sustainable co"petitive advantage

1our and 1ravels


#arket
1he country-s rich history8 cultural heritage8 beauty8 diversity o/ religion and "edicine /ascinate budget and lu9ury travellersA India is a"ongst the /astest growing business travel "arkets globally and is e9pected to be a 6SD )5 billion "arket by :5(&A +ccasions; Based on 3eeds

Industry Porter-s ) .orces 1hreat to new entrant; Very 2igh <,= Bargaining power o/ buyer; #ediu" to 2igh Bargaining power o/ supplier; #od 'ivalry; 2igh <,= 1E!# 1hreat to substitute; 2igh <,=
Custo"i$ed online packages

#acro,.actors #icro,.actors

'isk taking Persuasive 1arget Seg"ent, Sel/ Custo"ers who seek standard con/ident or custo"i$ed solutionsA8 1hey can be (A Working Pro/essionalsA :A Patients @A 2igh end custo"ers . Growth; 2igh . Bene/its ; Custo"ers are having options o/ custo"i$ed packagedA . E9pansion; 2igh e9pansion possibilities

3o Sustainable co"petitive advantage

#usic Instru"ents B Coaching


#arket 2uge #arket Potential 2igh growth Custo"ers are willing to take the services "ore o/ten<personalised services= Industry Porter-s ) .orces 1hreat to new entrant; 2igh Bargaining power o/ buyer; #od Bargaining power o/ supplier; 2igh 'ivalry; #od 1hreat to substitute; 2igh 1E!#
+nline 1utorials

#acro,.actors

#icro,.actors

1arget Seg"ents; !ge !ll genders8 all seg"ents 2igh growth Bene/its; #usic learning along with instru"ents 2igh e9pansion % online presence

'isk taking Persuasive Sel/ con/ident (5>

3o Sustainable co"petitive advantage

Indian Cuisine , .ood Chain


#arket 2uge "arket potential #acro,.actors E9tre"ely 2igh growth +ccasion; /ood is a daily consu"able Industry Porter-s ) .orces 1hreat o/ new entrant; 2igh <,= Bargaining power o/ buyer; 0ow <>= Bargaining power o/ supplier; #od 'ivalry; 0ow <>= 1hreat o/ substitute; 2igh <,= 1E!#
7uality /ood and Services

'isk taking Persuasive Sel/ 1arget Seg"ents; People con/ident

/ro" north India settled elsewhere and all others 2igh growth Pain; 3on availability /or reliable /ood oints at places like Chennai and abroad E9tre"ely high e9pansion possibilities

#icro,.actors

3o Sustainable co"petitive advantage

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