Presented by Mr.Arulmozhi varman Mr.Avinash.M Mr.Dominic savio Ms.Meera priyadarshini.V Ms.Vigneswari.D
TATA GROUP PROFILE
• The Tata Group comprises 96 operating companies in seven • • • • •
business sectors: information systems and communications; engineering; materials; services; energy; consumer products; and chemicals.
• The Tata Group has operations in more than 54 countries across
six continents, and its companies export products and services to 120 nations.
• The Tata Group is one of India's largest and most respected business conglomerates,
with revenues in 2005-06 of $21.9 billion (Rs 967,229 million), the equivalent of about 2.8 per cent of the country's GDP, and a market capitalisation of $55.1 billion.
• Tata companies together employ some 2,46,000 people. • The Group's 28 publicly listed enterprises — among them stand out names such as
Tata Steel, Tata Consultancy Services, Tata Motors and Tata Tea — have a combined market capitalisation that is the highest among Indian business houses in the private sector, and a shareholder base of over 2 million
• The Tata family of companies shares a set of five core values: integrity, understanding,
excellence, unity and responsibility.
• At the Tata Group their purpose is To improve the quality of life
of the communities they serve.
• They do this through leadership in sectors of national economic • This requires them to grow aggressively in focused areas of
significance, to which the Group brings a unique set of capabilities.
• Their heritage of returning to society what they earn evokes trust
among consumers, employees, shareholders and the community.
• The Tata name is a unique asset representing leadership with trust.
The TATA Group was founded by Jamsetji Nusserwanji Tata in the mid 19th century, a period when India had just set out on the road to gaining independence from British rule.
The Central India Spinning, Weaving and Manufacturing Company is set up, marking the Group's entry into textiles.
The Indian Hotels Company is incorporated to set up the Taj Mahal Palace and Tower, India's first luxury hotel, which opened in 1903.
The Tata Iron and Steel Company (now Tata Steel) is established to set up India's first iron and steel plant in Jamshedpur. The plant started production in 1912.
The first of the three Tata Electric Companies, The Tata Hydro-Electric Power Supply Company, (now Tata Power) is set up.
The Indian Institute of Science is established in Bangalore to serve as a centre for advanced learning.
Tata Steel introduces eighthour working days, well before such a system was implemented by law in much of the West.
The Tatas enter the consumer goods industry, with the Tata Oil Mills Company being established to make soaps, detergents and
Tata Airlines, a division of Tata Sons, is established, opening up the aviation sector in India.
• Tata Chemicals, now the largest producer
of soda ash in the country, is established
• Tata Engineering and Locomotive Company (renamed
Tata Motors in 2003) is established to manufacture locomotive and engineering products. development of hi-tech industries.
• Tata Industries is created for the promotion and
Jawaharlal Nehru, India's first Prime Minister, requests the Group to manufacture cosmetics in India, leading to the setting up of Lakme.
India's major marketing, engineering and manufacturing organisation, Voltas, is established.
• Tata Finlay (now Tata Tea), one of the largest tea
producers, is established.
• Tata Exports is established. Today the company,
renamed Tata International, is one of the leading export houses in India.
Tata Consultancy Services (TCS), India's first software services company, is established as a division of Tata Sons.
• Tata McGraw-Hill Publishing Company is created to
publish educational and technical books.
• Tata Economic Consultancy Services is set up to provide
services in the field of industrial, marketing, statistical and techno-economic research and consultancy.
Titan Industries – a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) – is set up to manufacture watches.
Tata Motors rolls out its millionth vehicle. (The twomillion mark was reached in 1998 and the third million in 2003.)
• Tata Quality Management Services institutes the JRD QV
Award, modelled on the Malcolm Baldrige National Quality Value Award of the United States, laying the foundation of the Tata Business Excellence Model.
Tata Teleservices (TTSL) is established to spearhead the Group's foray into the telecom sector. Tata Indicom delivers cellular services through its CDMA mobile telephony platform. It has pre-paid and post-paid options, enhanced through tie-ups for handsets with leading manufacturers.
Tata Indica – India's first indigenously designed and manufactured car – is launched by Tata Motors, spearheading the Group's entry into the passenger car segment.
The new Tata Group corporate mark and logo are launched.
Tata Tea acquires the Tetley Group, UK. This is the first major acquisition of an international brand by an Indian business group.
• Tata AIG – a joint venture between the Tata Group and American
International Group Inc (AIG) – marks the Tata re-entry into insurance. • (The Group's insurance company, New India Assurance, was nationalised in 1956).
• The Tata Group Executive Office (GEO) is set up to design and implement
change in the Tata Group and to provide long-term direction.
• The Tata Group acquires a controlling stake in VSNL, India's • • • •
leading international telecommunications service provider. Tata Consultancy Services (TCS) becomes the first Indian software company to cross one billion dollars in revenues. Titan launches Edge, the slimmest watch in the world. Idea Cellular, the cellular service born of a tie-up involving the Tata Group, the Birla Group and AT&T, is launched. Tata Indicom, the umbrella brand for telecom services from the Tata Teleservices stable, starts operations.
Tata Motors launches CityRover – Indicas fashioned for the European market. The first batch of CityRovers rolled out from the Tata Motors stable in Pune on September 16, 2003.
• Tata Motors acquires the heavy vehicles unit of
Daewoo Motors, South Korea.
• TCS goes public in July 2004 in the largest private
sector initial public offering (IPO) in the Indian market, raising nearly $1.2 billlion.
• Tata Steel acquires Singapore-based steel company NatSteel by
subscribing to 100 per cent equity of its subsidiary, NatSteel Asia . largest providers of submarine cable bandwidth.
• VSNL acquired Tyco Global Network, making it one of the world's • •
Tata Sons completes 60 years of Tata operations in the US. The Taj takes over management of The Pierre, NY .
• Taco acquires Wundsch Weidinger, Germany.
• Tata Steel acquires stake in Carborough Down Coal
Project, Queensland, Australia Bermuda
• VSNL acquires Teleglobe International Holdings, • TCS acquires Sydney-based Financial Network
Services (FNS) million mark
• Tata Motors passenger vehicle sales cross one-
• TCS acquires leading BPO firm Comicrom in
• The Indian Hotels Company acquires hotel run by
• Tata Steel acquires Millennium Steel, Thailand. • Tata Chemicals acquires controlling stake in
Brunner Mond Group, UK.
• Tata launched gold plus ,a new jewellery range.
• Tata Credit Card launched •
Foundation stone for the Tata Medical Centre unveiled in Kolkata
• TCS launches India’s largest e-governance initiative, MCA-21 • Tata Steel ranked world’s best steel maker for the third time by World
• Tata Coffee acquires US-based Eight O'Clock Coffee
2006 • Tatas join hands with Indigene Pharmaceuticals to
build a global biopharmaceutical company
• Tata Sky satellite television service launched across
• Tata Steel begins construction of R670 million
Ferrochrome plant in South Africa
• Tata Group acquires 30-per cent stake in Glacéau • VSNL rebrands SNO as Neotel in South Africa
• In a giant leap, Tata Steel's acquisition of the Anglo-Dutch steel major Corus
has vaulted the former to the fifth position from 56th in global steel production capacity.
TATA singur project
• Tata Motors' General Manager (Construction), MB Kulkarni, "We have planned
our work plans in such a way that whatever are the target dates for the product. Rolling of the vehicle will take place in 2008." Group Chairman Ratan Tata's dream "people's car" is expected to roll out by next year.
• Tata Motors said that 700 acres of land will be used for the factory and
manpower has been mobilised for the construction.
• Till feb 2007
PRODUCTS AND SERVICES
For homes and individuals
Agricultural appliances (Tata Agrico) Tata Agrico, a division of Tata Steel, manufactures hand tools and implements that are used primarily in agriculture Agrochemicals (Rallis) Books (Tata McGraw-Hill) Cellular products and services (Tata Indicom) Ceramics (Tata Ceramics) Charter flights (Taj Air) Coffee (Tata Coffee) Cooling appliances (Voltas) Voltas, a standout engineering enterprise in the Tata family, manufactures top-notch air-conditioning and refrigeration products for homes.
• • • • • • •
Credit card (Tata Sons) Electronics (Infiniti Retail)
For homes and individuals
Entertainment (Tata Sky)
Tata Sky offers subscribers popular channels such as STAR group channels, Sony, Discovery, Disney, MTV, NDTV, ESPN STAR Sports, National geographic, Eenadu, TV Today, Asianet and many more.
• • •
Fertilisers (Tata Chemicals) Financial services (investment: Tata Asset Management, Tata Investment Corporation) Food products (food additives: Tata Chemicals; spices: Tata Tea, Tata Coffee)
• • • •
Garments and home products (Westside) Holiday homes (Tata Coffee) Home appliances (Tata BP Solar) Hotels (Indian Hotels)
For homes and individuals
• Housing (THDC)
THDC (formerly known as Tata Housing) develops real estate in India and has, since its inception in 1942, constructed residential buildings and complexes in various Indian cities,among them Mumbai, Delhi, Bangalore Hyderabad and Kochi. THDC has been involved in developing premium residential complexes, lifestyle housing buildings and holiday homes.
• Insurance (Tata AIG Life, Tata AIG General) • • • • • • • •
Jewellery (Tanishq) Leather products (Tata International) Multi-utility vehicles (Tata Motors) Passenger cars (Tata Motors) Tea (Tata Tea, Tetley) Telecommunications (Tata Indicom, VSNL) Watches, clocks (Titan)
• Hotels (Indian Hotels)
For industries and companies
• Agricultural inputs • • • • • • •
Agrochemicals (Rallis) Fertilisers (Tata Chemicals) Automotive Automotive components (TACO) Automotive services (TACO, Tata Technologies) Commercial vehicles (Tata Motors) Diesel engines (Tata Cummins)
• Tata Motors is India's largest manufacturer of
commercial vehicles, with a 59-per cent market share, and it ranks among the top six manufacturers of medium and heavy commercial vehicles in the world
• The company has over 130 models of light,
medium and heavy commercial vehicles, ranging from two tonnes to 40 tonnes, buses ranging from 12 seaters to 60 seaters, tippers, special purpose vehicles, off-road vehicles and defence vehicles. between Tata Motors and Cummins Engine Company, USA, manufactures low-emission diesel engines and is a pioneer in the field of supplier quality improvement (SQI).
• Tata Cummins, a 50-50 joint venture
For industries and companies
• Aviation • Charter flights (Taj Air)
Taj Air is India's leading charter flight operator with two Falcon 2000 aircrafts serving top industry leaders, global CEOs and celebrity personalities from both India and abroad.
Communications • Broadband services (Tata Indicom) • Telecommunications (Tata Indicom)
Tata Teleservices and VSNL, through their common brand Tata Indicom, offer a complete range of telecom solutions for business needs. Tata Indicom is the world leader in fixed wireless services. They are providing: Fixed-wire phone connections Web conferencing Centrex (central exchange)
Consultancy • Management consultancy (Tata Economic Consultancy Services, Tata Strategic Management Group)
• Digital disc recorder (Tata Elxsi)
Energy • Oil and gas (Tata Power) • Power (Tata Power, Tata Projects) • Solar energy (Tata BP Solar)
• Air-conditioning products and services (Voltas) • Bearings (Tata Steel) • • • • • • • • • •
Construction equipment (Telcon, Voltas) Engineering consultancy (TCE Consulting Engineers) Engineering equipment and services (TRF, Voltas) Engineering projects and project services (Tata Projects, Voltas) Industrial electronics (Nelco) Industrial machinery (Voltas) Manufacturing engineering (TAL Manufacturing Solutions) Mining and material handling equipment (Voltas) Precision equipment (Tata Precision Industries) Turbochargers (Tata Holset)
• Financial services • •
Insurance (Tata AIG General, Tata AIG Life) Investment (Tata Asset Management, Tata Investment Corporation, Tata International AG)
• Food products • • • •
Coffee (Tata Coffee) Food additives (Tata Chemicals) Spices (Tata Tea, Tata Coffee) Tea (Tata Tea, Tata Tea Inc)
• Hospitality • Hospitality (Indian Hotels)
Indian Hotels and its subsidiaries, collectively known as the Taj Group, are recognised as one of the world's finest hospitality chains.
Information technology IT-enabled services (SerWizSol)
• IT products and solutions (TCS, CMC, Tata Infotech,
Nelito Systems, Tata Interactive Services)
• IT services (TCS, CMC, Tata Infotech, Tata
Technologies, Nelito Systems) Infrastructure
Construction services (Tata Projects, Voltas) Realty (THDC)
Advanced composites (Tata Advanced Materials) The company manufactures armour products such as bulletproof jackets and helmets and armoured panels for battle tanks and special applications Cement (Tata Chemicals) Tata Chemicals manufactures three varieties of cement: Ordinary Portland Cement (grades 43 and 53) and Pozzolana Portland Cement. Dolomite Refractories (Tata Refractories) Pig iron (Tata Metaliks) Pigments (Tata Pigments) Renewable wood (Tata Conswood) Roll manufacture and supply (Tayo Rolls) Sponge iron (Tata Sponge Iron) Steel (Tata Steel) The company's products include hot- and cold-rolled coils and sheets, wire rods, construction bars, structurals and forging quality steel. Steel processing and distribution (Tata Ryerson) Tinplate (Tinplate Company of India) Tubes (Tata Steel)
• • • • • • •
• • •
Publishing E-learning (Tata Interactive) Publishing (Tata McGraw-Hill) Trading
• E-trading (mjunction services) • Trading (Tata International, Tata AG, Tata
Incorporated, Tata Limited)
TATAs brand ambassadors
The Tata Group has some of India's most famous personalities from the sports and entertainment fields endorsing its products and services, and the Tata brand.
Narain Karthikeyan: The 'fastest Indian in the world' has been a brand ambassador for the Tata Group since 2002. The Group was instrumental in helping Karthikeyan break into the charmed Formula One racing circle in 2005.
Sourav Ganguly and Irfan Pathan: The old warhorse and the young tearaway have been supporting the Tata with
brand. Ganguly has also been associated
Sania Mirza: The new kid on the tennis block has been making waves in the women's game with her power and ebullience. Mirza, who broke into the ATP top 100 in 2005, is a brand ambassador for
Yuvraj Singh: This rising cricket star, among the most prominent of the young brigade that has been transforming the way India plays the game, is a prominent feature of the many promotions run by
Westside, the retail chain
of lifestyle stores.
Naseeruddin Shah: Arguably the best actor of his generation, Shah has been endorsing a range of insurance products from the Tata
Aamir Khan: To promote its watches, Titan has cast this extremely popular and versatile Bollywood star in the role of an "iconic, style-conscious [brand ambassador] who cuts across both sex and age groups in urban and rural India".
Karun Chandhok: Tata Group brand ambassador Karun Chandhok is the brightest young star in the brigade of Indian racing car drivers looking to follow in the footsteps of Narain Karthikeyan. The 21year-old racer is currently honing his skills in the Formula 3 World Series for RC Motorsport, for whom he has made a positive start in the 2005-2006 racing season.
Mergers and acquisitions
Indian Hotels Starwood Group (W Hotel) The Pierre Regent Hotel (renamed Taj Lands End) Sydney Dec 2005
July 2005 September 2002
Tata Autocomp Systems Tata Chemicals
September 2005 December 2005 Mar 2006 March 2005
Brunner Mond UK
Indo Maroc Morocco Phosphore S.A. (IMACID) Hind Lever Chemicals India
Eight 'O Clock US Coffee Company india
Tata Tata Infotech Consultancy Services Comicrom Pearl Group
November 2005 October 2005 October 2005
Financial Network australia Services Phoenix Global Solutions India
July 2004 March 2004
Aviation Software India Development Consultancy India (ASDC) Airline Financial india Support Services India (AFS)
Tata Indigene US Industries Pharmaceuticals Inc Tata Tertia Edusoft Interactive Gmbh Germany
Tertia Edusoft AG Switzerland
Usha Ispat, Redi India Unit
Tata Steel Millenium Steel NatSteel Asia Corus steel Tata Sons VSNL
Singapore February 2005 Feb 2007 India February 2002
And many more……..
Group holding structure
The Ratan Revolution
Ratan Tata A Man Who Believes In “18 TILL I DIE”
Post Liberalization Stage
• Outdated plant with obsolete and inefficient • • • • •
machinery. Quality of products was poor and cost of production was high. Poor financial health. High competition. Wide range of goods. Pricing strategy.
The Globalization Impact
Objectives • Returns must be greater than cost of capital. • Economies of scale should be derived. • Each company must be the industry leader occupying one of the top three positions. • The business identified must have potential for high growth and should be globally competitive.
• More than 10,000 crore were spent to built new
plans in old campus. • Upgrading of the plant. • Business process re-engineered. • (Total Operating Performance). THE SAME VALUES AND PHILOSOPHY ADOPTED.
• Exit the businesses of soaps and toiletries, cosmetics,
consumer electronics, pharmaceuticals, computer and telecom hardware, branded white goods, paints, exploration services, cement, textiles. Expansion/entry into businesses identified as having high growth potential- cars , auto companies , retailing, telecom , power and insurance. Identified the competitive advantage of India. Retirement pan.
• • •
• • • • • •
Strong group identity. Greater interaction among companies. Shift in business focus. Change in employee profile. Increase in the share to branded products. Five-fold increase in income per employee.
1 lakh Car Story
• Project X3. • The target market is likely to be the lower middle-class Indian family • It will be bigger than Maruti 800, but also lighter with a rear engine and
will seat 5 people. • it will meet the safety requirements in India and most other developing nations.
• 700cc petrol engine with rear wheel powered and gearless. • Will be a light car and will not be able to withstand the
vibration generated by a diesel engine. • Plastic and other fibre made body. • Eliminating the margin of dealers. • Adhesives instead of welding.
The Sitara, the four-seater .
• Launched by Habib Motors
in Pakistan . • 175 cc engine . • Has a 10-litre fuel tank. • It can achieve a top speed of 60 kmph.
A Sri Lankan microcar - Rs 2.4 Lakh approx
• I don't think we need to worry about Tata's Rs
100,000 car. It will attract those customers who cannot yet afford existing cars like Maruti 800 and Alto. As such, I do not see the proposed Rs 100,000 car impacting Maruti, though two wheelers could perhaps be affected.
Dr Jamshed Irani
TITAN Vs HMT
Aggressive Product Strategy • Product, the NO 1 weapon in Titan’s mktg strategy • Right Product Choice-Titan Opts for Quartz. • Aggressive Launching • Best Technology • Addressed to Different Segments
• “Always identify customer’s requirements,
segregate the market accordingly and then cater to the requirement of that particular market segment". - Mr Bijou Kurien, vice president, Titan
Distinctive watches combining the elegance of gold and leather, in 135 different designs.
For the low-end market.
Casual watches with an accent on youth and the outdoors, in 25 different designs.
Stylish dress watches in all gold and precious metals, in 40 different designs.
Contemporary watches in stainless steel to withstand the rigors of daily life, in 100 different designs.
Exclusively for women.
Jewellery watches in 18 carat gold, studded with precious gems and colored stones.
Titan’s Fastrack Watches
•India’s 1st youth-oriented
•Positioned as “Cool watches
From Titan”. •Launched to counter Timex.
• Initial turnover crossed Rs 15 crore and had grown
to Rs 25 crore by 2001-02. • Sales were stagnating and it didn't seem as if Ft would breach the Rs 25 crore barrier. • Repositioned the brand . • Slotted as a mix of formal and casual, aimed at executives between the age group 22 to 25. • Sales dropped down to Rs 23 crore. REASON : Price range from Rs1200 to Rs 2700.
• Research Conducted. • Brand Extension • Findings- Cell phones, deodorants, sports
shoes, sunglasses and hand bags. • Smartly opted for extending into sun glasses.
Why Sun Glasses.
• Eyewear market in India at that time was skewed. • Top-end was dominated by designer wear and
upscale brands like Ray-Ban. • And in grey markets one could easily get a pair for jus Rs 200. • There was an obvious gap between the price ranges.
• Price rate between Rs
500 and 2000. • Promoted through a 360-degree media blitz. • Available at Titan showrooms .Lifestyle, Shopper's stop and other departmental stores across the country.
Behind The Tatas’ Success Story
• Leadership with trust. • Sound HR. • Failure is an option - as long as you have initiative. Initiative will • • • • •
lead to success. You can't achieve anything on your own; you need the co-operation of managers and workers. Tell the truth. The most important criteria in a leader is credibility. Be enthusiastic in following through with your ideas. This will convince the team that you're leading. Invest in technology. Learn to delegate. A weak company is one in which the boss solves all the problems.
Last But Not Least
Nation Building And Social Welfare.
Any queries ? Refer