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Tour 107

Markets and Destinations

A/P AMY MIA R. TURARAY

Tour 107

MARKETS
• The prospective travel consumer of a travel component or a tour package, at the point of origin • Niche Market
– Is a focused targetable portion of a market – Offered with custom-made products or services – Corporate (businessmen, seafarers and land-based contract workers), government officials, religious, entertainment, academe

A/P AMY MIA R. TURARAY

Tour 107

MARKETS
• Know their profile
– Budget traveler (17-22 y/o, dependent on parents)
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Group travel Very strong cost-considerations Sightseeing-oriented Not comfort-conscious
May or may not travel in groups On the lookout for best value of money Site- or activity oriented Comfort important but not essential

– Regular traveler (23-30 y/o, employed)

– High-End Traveler
A/P AMY MIA R. TURARAY

Tour 107

MARKETS
• Know their profile
– High-End Traveler (31-50 y/o, married, businessperson)
» » » » Individual travel Willing to pay more Destination-conscious Comfort and convenience essential

A/P AMY MIA R. TURARAY

Tour 107

MARKETS
• Know their motives/interest (types/forms of tourism)
– – – – – – – – Historical Cultural Religious Adventure Ecotourism Culinary Medical Recreational

A/P AMY MIA R. TURARAY

Tour 107

DESTINATIONS
• A place that a traveler decides to visit or experience within a geographical area • Selected according to the traveler’s interest and purpose of travel CHARACTERISTICS: • Transportation • Facilities • Infrastructure • Attractions • Hospitality Resources
A/P AMY MIA R. TURARAY

Tour 107

DESTINATIONS
DESTINATION EVALUATION & SUITABILITY: • Accessibility • Comfort and Convenience • Education and Entertainment • Service, Safety and Security

A/P AMY MIA R. TURARAY