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Different market entry of various traders & marketers with host & home country

• Nilakshini Kajrolkar
• Nisha Gund • Tushar Parab • Amit Naik





Nilakshini Kajrolkar Roll no.M-4019

About the company
 Type: Public (Worldwide served)

 Industry: Health care Food
 Founded: 1884

 Founder’s: Dr. S K Burman
 Headquarters: Dabur Tower, Kaushambi, Sahibabad, Ghaziabad (UP), India.  Subsidiaries: Dabur International Fem Care Pharma, newu.

Marketing Mix

 Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola & Real.

 Personal Care, health care, oral care, skin care, hair care and food products.


. Product Life Cycle: High Growth. Market oriented pricing strategy.PRICE  PRICING STRATEGY Penetration pricing strategy.

3 bn Rs 3.4% .Strong Financials Position Market Cap Cash Flow EBITDA margin PAT / Sales RONW $ 2.6 bn 18.3% 13.8% 48.

Market Share Fabric care 12% Hair care 8% OTC products 4% Baby care 2% Household 4% Others 5% Personal care 22% Sales Food products 43% .

Distribution Network: Route To Market Factory D.C. Stockist Superstockist Wholesalers Substockist Institutions Modern Trade Semi wholesalers Retail Trade Retail Trade Shoppers & Consumers .

Dubai. RAK. Bangladesh. Uttaranchal. Jammu (J&K). Nepal. SilvassaKatni (MP).  International: • Egypt. • 4000 distributors & retail reach 25 lakhs in India. Silliguri (WB). . Newai (Raj). Sahibabbad (UP). Nigeria.Place  Domestic ( in India): • Baddi (HP).

Promotion • Advertising: Rotational cycle approach Billboard campaign Umbrella branding Media .

Competitors  Colgate  Parachute  Sunsilk  Olay & Lakme .

Growth Strategy Expand… Innovate… Acquire… Platforms •Herbal platforms in the personal care & health care •Leveraging ayurveda expertise Deeper penetration & expansion to new markets •South India Categories •Entering new categories •Skincare •Homecare •OTC health care •Global market Markets .

.Market entry of Dabur In International market  Joint venture between Dabur and Miss Nepal.  Joint Venture between Dabur and Espirito Santo Investment Bank.

 It is the world’s largest ayurvedic medicine provider. consumer health – OTC/ethical. foods. personal care. home care. Real. Fem. . professional range.SWOT Analysis  STRENGTHS:  Dabur India is the fourth largest company in FMCG segment with a revenue of US$ 910 Millions. Hajmola.  The top performing five master brands are Dabur.  Dabur product categories include health care. Vatika.

 Lack of awareness of products by customers.  Ayurvedic medicine takes time to cure compare to allopathy medicine .Contd…  WEAKNESSES:  Dabur doesn’t have direct company outlets.

Contd…  OPPORTUNITIES:  Dabur is the world’s largest ayurvedic medicine and its export quantities are constantly in demand in foreign market.  Growing women’s earning power has made them independent and has made them to be more health and beauty conscious – a segment in which Dabur too is trying to capitalize with its products.  Dabur is the world’s largest ayurvedic medicine and its export quantities are constantly in demand in foreign market. .

 Since ayurvedic medicinal practise is obtained traditionally there are many untrained professions who take up the profession. .  A mixture of Ayurvedic reduces the sales in the market and dilutes the brand image.Contd…  THREATS:  The allopathic players are of major threat as they invest heavily on advertising and distribution of their products through medical representatives etc.

• Set up a franchisee at Dubai in 1989. • Demand generation led to setting up of mfg in Dubai & Egypt • Renamed franchisee as Dabur International Ltd • Local operations further strengthened • Set up new mfg facilities in Nigeria.Global Aspirations 1980’s • Started as an Exporter • Focus on Order fulfillment through India Mfg. RAK & Bangladesh • Building scale-19% of overall Dabur Sales(FY09) • High Levels of Localization • Global Supply chain Early 90’s 1995-2000 Now .

Name : NISHA K. GUND Roll no : M-4053 .

About the company  Type: Cooperative  Industry: Dairy  Founded: 1946  Founder’s: Dr. . India  Revenue: $ 2.15 billion (2010-2011)  Employees:375 . Verghese Kurien  Headquarters: Anand. Gujarat.

amul butter. . amul milk. amul ghee.Marketing Mix  PRODUCT . amul chocolates. sugar free. amul cheese.Ice-cream.


PRICE  PRICING STRATEGY Penetration pricing strategy Market oriented pricing strategy .

cream 10% .Market Share Butter 3% Milk Powder 15% Chocolates $ drinks 34% Cheese 19% Sweets 19% Ice.

Place o 3500 network of Distribution o 5 lakhs retail outlets o 47 depots deals with distributors .

Sodhi • Advertising: Rotational cycle approach Billboard campaign Umbrella branding .by R.S.Promotion • Creative's can not be easily translated from one media to another.



Competitors  Nestle  Britannia  Mother Dairy .

 Joint Venture between Amul and Adico Escorts Private Limited .Market entry of Amul In International market  Joint venture between Amul Industry Private Limited and Hershey.

 People are quite confident for the quality products provided by Amul.  The prices of chocolates of Nestles are comparatively cheap as compared to other companies. which is purely vegetarian thus providing quality confidence in the minds of the customers.  Amul has its base in India with its butter and so can easily promote chocolates without fearing of loses.SWOT Analysis  STRENGTHS:  It manufactures only milk and milk products. .

 Lack of capital invested as compared to other companies.  Improper distribution channel in India. which acts as major competitors restricting their growth. .Contd…  WEAKNESSES:  There are various big players in the chocolate market.

Contd…  OPPORTUNITUES:  There is a lot of potential for growth and development as huge population stay in rural market where other companies are not targeting.  The chocolate market is at growth stage with very less competition so by introducing new brand and intensive advertising there can be a very good scope in future. .

.Contd…  THREATS:  The major threat is from other companies who hold the majority share of consumers in Indian market i.  There exists no brand loyalty in the chocolate market and consumers frequently shift their brands. Cadburys and Nestle.e.  New companies’ entering in Indian market like Fantasie fine poses lot problems for Amul.


ABOUT COMPANY • Subsidiary of:-Adidas • Industry:-Sports equipment • Founded:-Bolton . US • Area served:-Worldwide • Products:-Sportswear. . Footwear • Parent:-Adidas • Website:-reebok.United Kingdom (1895) • Headquarters:-Canton.

Price 3.MARKETING MIX  “Marketing mix is the set of marketing tools that firm uses to pursue its marketing objectives in the target market. Place . Promotion 4.” 1. Product 2.


SWOT ANALYSIS  STRENGTHS: 1) Growing sales revenue:  The company continued to invest in three key product  It held around 10% of the global market .

.Contd… 2) Strong women's sector: The market for women's athletic shoes is larger than that for men 3) Celebrity associated sponsorships: The company expanded its product offerings into more lifestyle and performance categories.

2) Low market share in apparels: This posed a problem when squaring up with its fierce competitor Nike. .Contd…  WEAKNESSES: 1) 'Classics' under fire: The company had come under fire from its rivals in the classics department.

. the company introduced new fashionable and technologically advanced products tied to new integrated marketing programs.Contd…  OPPORTUNITIES: 1) Increase average shoe price: This left plenty of space for the company to muscle in on higher priced sales. as its products and promotional efforts improve. 2) Attention toward new technological developments:-  In 2003.

.Contd…  THREATS: 1) Diverted from historical markets:  Reebok's women's products represent only 25% of its athletic apparel volume.  Which suggests that Reebok risked losing out in the key market 2) Potentially expensive new product marketing.

ACQUISITION OF REEBOK BY ADIDAS • But Adidas failed to retaliate & their market undergone a several crises due to changes in leadership. • To emphasize this fact. Adidas has now replaced Reebok .

Core Competencies Adidas • Technology • Customer focus • Brand recognition • Supply chain Reebok • Trend Identification • Ability to market to a niche segment • Women's shoe design • Design expertise • Celebrity relationships .

• Combining Core Competencies  Adidas technology with Reebok design  Adidas sports with Reebok women's market  Adidas shoes with Reebok apparel .


• Now they have 5 own company manufacturing facilities.MARKET ENTRY • Cadbury started in India in the year 1948. .

MARKETING MIX • Product • Price • Place • Promotion .


SWOT ANALYSIS  STRENGTH: • Brand Name • Market Share • Distribution Network • Aggressive marketing • Strong ethical values .

 WEAKNESSES • Rapid extension in recent years • Little penetration in rural sector .

 OPPORTUNITIES • Expand operation globally • Focused on few key brands • Attempting to increase deciling market for chocolate. .

• Competitors giving higher margins to retailers. . • Stiff competition confectionery segment. THREATS: • Company is expose to rise in cost of chocolate & dairy product.