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10 Tips for Creating the Business of Your Dreams

About Me
Tag Line: Vision for Excellence and Integrity Rhonda Robbins, founder and president of Rhonda Robbins Business Consulting Worked in business & marketing 15+ years
Software Companies, Legal Offices, Transportation Companies, Health & Beauty Manufacturers, et el Dial Company, Finova, IBM, Texas Instruments, Discount Cab Corporate Offices, International Male, Namescape Software Developer, et el

My Experience
15 years progressive with Fortune 500 companies in a wide variety industries Businesses of all sizes Marketing Public Relations Operations Creative and Graphic Arts Social Media Use and Optimization (SMO) SEO, Internet Marketing (SEM) Web Development (mobile & standard)

Clients Win
Craft custom matched solutions for clients high performance techniques to jump start any business Using accelerated learning techniques and state-of-art coaching strategies NLP, hypnosis, EFT, Personality Training, Accountability Business Coaching, one-on-one mentoring

My Services
We specialize in achieving results Everything from helping the mom and pop brick and mortar store compete with their neighbors to providing scalable outsourced business solutions for IT and Web/Internet Technologies.

Services
Outsourced IT Solutions Outsourced Web and Social Media Solutions Public Relations Business Operations and Administration Marketing, Branding and Sales Business and Marketing Plan Development Web and Social Media Expertise Copy writing and editorial Skills Customer Nurturing Project Management Operational Efficiency Analysis Personnel Placement Strategies Training Solutions Email Marketing

How You Show Up In Any Business Yours or someone elses business


A startling and unknown fact.... Who you are as a person is how you show up in business.

Relationship to Time

Whatever your personal relationship to time is, that is what your business relationship to time is going to be.

Relationship to Obstacles

Whatever your personal relationship to obstacles is, that is what your business relationship to obstacles is going to be.

Relationship to Conflict

Whatever your personal relationship to conflict is, that is what your business relationship to conflict is going to be.

Relationship to Success

Whatever your personal relationship to success is, that is what your business relationship to success is going to be.

Relationship to Money

Whatever your personal relationship to money is, that is what your business relationship to money is going to be.

Business is Alive

Your business is a breathing, Living entity... It is an expression of YOU!

Take an Inventory
Take a personal inventory of strengths and weaknesses Whats going to work easily for you Areas where you need help What resources do you need?

Get Real With Yourself


Strengths Weaknesses Personality

Belief System

Understanding Yourself & Others


Through Personality Studies

Be Realistic with time, energy, focus, money, YOURSELF

Creating What You Dont Have or Dont Know is Nearly Impossible


It is nearly impossible to create what you dont have, havent ever had or dont know. This is why the personal inventory is so important. What are your skills and areas of expertise? Where will you need help? Where will you likely fail because you do not have that skill or talent?

Tip #1: Hit the Road Running

Honesty Integrity Thankfulness

Tip #1: Hit the Road Running


with Your F-Pac Not Your 6-Pack

Focus - Plan Action Consistency

Make a plan.
Stay focused on the plan. Adjust the plan regularly as needed.

Be consistent when executing your plan. Your plan is NOT based on how you feel today!
Plan success is based upon consistency!

Move into Action... Do the planned items.

Always operate in a transparent, authentic way that demonstrates honesty and integrity. Err on the side of love and forgiveness.

The 4 Agreements: Don Miguel Ruiz


Powerful principles to live by

Be impeccable with your word


Dont take anything personally
[esp. in business]

Always do your best

Dont make assumptions

Always be thankful for where you find yourself.


Forgive others so you have a clean space for success generation.

Tip #2: Be Passionate

Do what you are passionate about

... and hopefully GOOD at ...!!!!

If your why isnt big enough to make you cry, it is not big enough

Tip #3: Do Your Homework

Identify the Demand Identify the Consumer Identify the Competition Can you make money? Is this what you want?

Youve Got What It Takes to Succeed

Let the metrics, research and homework begin. Now we write and analyze!

Tip #4: Business Strategy


Business Plan/ Business Goals
Define Ideal Client Where to find your ideal client and how to get their business

Operating Plan
$$$$$$, Resources, Plan Who, what, when, where, how Resources: Personality Profiling

Who is in Charge?

Automate
Automate everything you can Track everything that makes sense Purchase only what you need Ask, what is the end result of this decision? Will this move me further along in my business goals?

Tip #4: Business Strategy Marketing Plan


how, when, where, who

Social Media Plan


Which ones? How often?

Exit or Succession Plan


to sell or gracefully exit

Tip #5: Differentiation


Differentiation You vs. Competitors
Why are you starting this business? Why are your products or services any different than your competitor? What is your compelling why?
Is your why big enough to make you cry?

Tip #6: Be Good to Yourself


Like yourself Love yourself Eat properly Sleep properly Exercise properly Dont be too hard on yourself Have confidence in yourself

Tip #7: Keep Your Customers & Employees Happy


Take a personal interest in both employees and customer Without the support of either one, you have no business

Tip #7: Keep Your Customers & Employees Happy

Listen without being right or being in charge ... Everyone has something useful to say Take care of poor service or products immediately Be gracious, be loving

Tip #8: Marketing

Marketing Has Changed!

Tip #8: Marketing

Spend the majority of your time marketing where the majority of your ideal clients spend their time hanging out

What Influences Consumers Most


2 2 3 3 7 10 2 3 3 3 8 10 2 3 3 3 9 10

2 2 3 2 7 10

2 3 4 2 9 9

2 3 3 2 10 9

64

58

49

48

43

39

Awareness Television Internet Display

Interest Newspaper Internet Search

Consideration Radio Blog

Want To Purchase Outdoor Mobile

Visit Store/Website Email Internet+

Make Purchase Magazines Other

Source: TVB/The Futures Company; Purchase Funnel 2012

Walmart Knows the Formula


6
11 6 9

67

Walmart % Media Mix


Television Internet Display Newspaper Internet Search Radio Blog Outdoor Mobile Email Internet+ Magazines Other

Source: TVB/The Futures Company; Purchase Funnel 2012; Walmart allocation based on Kantar Media, Jan-Dec12 .

Tip #8: Marketing


However much marketing $ and time you put into your business plan multiply that by about ten times Re-evaluate your marketing success monthly and make necessary changes to your marketing strategy

More marketing ...

More marketing ...

More marketing ...

More marketing ...

More marketing ...

More marketing ...

MORE

Smart marketing ...

Smart marketing ...

Smart marketing ...

Smart marketing ...

Smart marketing ...

Smart marketing ...

SMART

Tip #8: Marketing... Using a Website & Mobile Site

Websites are a must. With the fast growing increase in smart devices (phones, tablets, etc.) you MUST have a mobile site!

Why You Need a Mobile Version of Your Website


No pinching, No zooming, No frustration, No Scrolling, Easy to Read, Easy to navigate, Easy to find
Is your website a tiny replica or a useable Interface? How many customers are you missing because your website is not mobile ready?

How much revenue are you losing because your website is not mobile ready?

How many consumers click on to the next website?

Why You Need a Mobile Version of Your Website


Nearly 116 million Americans will use a smartphone at least monthly by the end of 2012 (Source: eMarketer, 2012) By 2013, smart phone users will represent 50+% of all mobile phone users (Source: eMarketer, 2012) By 2016, nearly three in five consumers will have a smartphone (Source: eMarketer, 2012) By 2014, mobile internet is predicted to take over desktop internet usage (Source: Microsoft Tag, 2012) Mobile search will generate 27.8 billion more queries than desktop search by 2016 (Source: BIA/Kelsey report, 2012)

Why You Need a Mobile Version of Your Website


47% of smartphone owners rely on smartphones to find out more about products
(Source: Leo J. Shapiro and Associates, 2012)

36% use their phones to read product reviews on retail websites (Source: Leo J. Shapiro and Associates, 2012) 64% of smartphone owners are now using their mobile devices to shop online
(Source: eDigitalResearch and Portaltech Reply, 2012)

57 % of consumers will not recommend a business with a poorly designed mobile site.
(Source: Compuware, 2012)

Why You Need a Mobile Version of Your Website


Similarly, 40 % of consumers will go to a competitors site after a bad mobile experience
(Source: Compuware, 2012)

Worldwide mobile payment transactions will surpass $171.5 billion in 2012, up 62% from $106 million last year (Source: Gartner, 2012) Of the 53% of consumers who have stopped an in-store purchase as a result of using their mobile phone, 38% have done so because they found a better price in another store, 30 % because they found a better price online
(Source: Interactive Advertising Bureau, 2012)

Tip #8: Marketing... Using a Website & Mobile Site

Websites two varieties: Brochure site Lead generation site

IMPORTANT! Track Your Leads


Where did they hear about you? Word of Mouth Paper Ad Internet
Google Organic Adwords ETC., ETC.

No Tracking
Tracking allows you to spend money where you have a pull through ... an ROI

No idea where to spend money No idea where leads and clients are coming from No ideas where to go get the leads and clients from

No Tracking
Tracking allows you to spend money where you have a pull through ... an ROI

You might as well just throw your money in the toilet if you are not tracking the source of your leads and customers!

Tip #8: Marketing... Using a Website & Mobile Site

Websites must have on every page in a VISIBLE place ABOVE the fold
Phone number Contact form

Tip #9: Marketing with the Internet & Social Media

Internet/Social Media Plan

Tip #10: Be Invested in Your Business

Fall in love with your business again and again and again Reinvest $ and effort continuously Re-enroll others into your business

Will it move all of us forward?

In Summary: Your Success in Business

Be Loving Be Grateful Be Forgiving Be Focused Be Yourself

Next Speaking Engagement


The Business Forum At the Glendale Public Library July 3, 2013 @ 5:30 PM

Overcome Overwhelm Now Learn 4 reasons we procrastinate 5 top strategies for overcoming overwhelm Feel calm, confident and capable

Business Jump Starter Pack


Starter Pack includes:
Developing a Business Plan Normally $30 Creating Ideal Client Profile 50% off Developing a Marketing Plan Creating a Social Media Strategy Website Planner Where to Find Ideal Clients & How to Get Their Business Plus many other Business eBooks
Complete the form and turn it in to me for a download link.

Allow me to answer your questions.

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