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GROUP MEMBERS

NAME
PINAL PARSANA TAMANNA PATEL SHIVANI RAJGURU SWATI SURELIA MANSI SHAH

ROLL NO
27 32

38
47 54

Brief Intro of TATA MOTORS


Worlds today is fast paced, intermediate, world where people are asking for new answer mobility, Indias leading automotive company tata motors is surging ahead with innovative solution. Tata Motors Limited is India's largest automobile company. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. The company is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer. Tata Motors has been at the forefront of the Indian automobile industry's anti-pollution efforts by introducing cleaner engines. Therefore Tata Motors Limited is always committed to understanding customer needs.

History
Tata group was founded by JAMSHEDJI TATA in

1945.
Tata motors is a part of Tata group. Tata Motors was founded by RATAN TATA. It tied-up with Daimler-Benz and entered Commercial vehicle segment in 1954. In 1992, it entered Small vehicle segment. The headquarter of Tata group is in Mumbai.

Most admired by our customers, employees, business partners and shareholders for the experience and value they enjoy from being with us.

To be passionate in anticipating and providing the best vehicles and experiences that excite our customers globally.

The foundation of the companys growth is a deep understanding of economic stimuli and customer needs, and the ability to translate them into customer-desired offerings through leading edge R&D. Employing 1,400 scientists and engineers, Tata Motors Research and Development team is ahead of the pack in Indias market and right with the rest of the field internationally. Among Tatas firsts are the first indigenously developed Light Commercial Vehicle, India's first Sports Utility Vehicle and, in 1998, the Tata Indica, India's first fully indigenous passenger car, as well as the increasingly famous Tata Nano, which is projected to be the worlds cheapest production car.

Work Specializations
Passenger & Utility Vehicles:- Tata
Sumo,Tata Safari,Tata Indica,Tata indgo.Tata marin,Tata winger,Tata magic,Tata nano

Commercial Vehicles:- Tata Ace,Tata 407 Ex


and Ex2,Tata 709 Ex,Tata 809Ex nd EX2,Tata 909 Ex nd EX2,Tata1109Ex nd starbus

Concept Vehicles:- Aria Roadster, Aria


Coupe, Tata Indiva, Tata Xover, Tata Prima.

Military vehicles:- Tata LSV, Tata 2


Stretcher Ambulance, Tata 407 Troop Carrier, Tata SD 1015 TC.

Marketing Strategies Followed By TATA MOTORS


1. Product, Branding, and Advertising
Advertising is one of the most common ways to make car buyer or car enthusiast aware of the new car with special promotion price. Another more important way of advertising is to create an image or brand image. Take BMW Z3 for example, it was introduced in 1996 and shortly the car has been used in the famous James Bond movie. Over the years Tata Motors have been successful in creating their brand image.

Other important marketing strategies are such as the packaging, innovations, and quality control. Tata Motors provide many innovative features to attract car lover. One of these innovations is the Tata Safari 4X4 Dicor that has Reverse Guide System. A weather-proof camera is fixed to the rear car to help the driver while reversing the car.

2. Pricing Strategy
There are various factors to determine a price of a car. These factors are such as market condition (it cant be too low or too high with the prices of same vehicle from competitors, it has to be at par), cost incurred to build a car, profit by company, dealer profit. Giving discount every month and special promotion for certain type of vehicle also one of the strong strategy use by Tata Motors. Discount can be made from Companys profit or from dealers profit at certain range.

3. Place
Place of dealership does play an important role. The channel of distribution, physical location, and dealership method of distribution and sales is generally adopted. The distribution of vehicle must be in a very systematic way, from the plant to dealership and to end user. This is not only in India itself but also to the world-wide dealership.

S.W.O.T MATRIX
INTERNAL ANALYSIC EXTERNAL ANALUSIC

Strengths

Weakness es

Opportunities

Threaths

SWOT Matrix
Strengths Brand Image Dealers and service network Large shareholders base for capital needs Own steel plants Weaknesses Lack of competence few models lined up Notsegment a strong player in luxurysegment

Opportunities largest aspiring middle class prospective buyers from 2wheeler segment

Threats strong competition safety and realibility aggressive policies by maruti

LEVELS OF STRATEGY

PRODUCT DIFFERENTIATION STRATEGY


Tata Motors new launches like Aria and the new 2011 Safari to regain its lost market share. Tata is looking at doubling SUV annual volumes to over 70,000 units in the next 12-18 months, including exports. Tata Motors is set to offer utility vehicles at every price point right from Rs. 6.5 lakh to Rs. 15 lakh.

BCG Matrix of TATA Motors Indica Vista Star bus Ace

Nano
Onecat Versa Essota Indigo Sedan Safari

Manza
Business Growth Rate

Safari Dicor

Sumo

Indigo CS
Indigo XL Safari
Relative Market Share

Estate
Sierra

OPERATIONS STRATEGY
Jaguar Land Rover has re-hauled its supply chain to secure cost savings as well as a sustainability equation that gives the company a green edge A re-designing of process equipment at Tata Chemicals' Haldia plant that cut process downtime by 40%.

RECOMMENDATION OF SOCIAL STRATEGY


A Company that cares about the future Committed to corporate social responsibility. Signed the United Nations Global Compact. Environmentally-friendly products and technology Two main concerns: Reduction of pollution Restoration of ecological balance Implemented soil and water conservation programs Cleaner Engines Advanced emission-testing labs Developing alternate fuel engines Sewage treatment facilities

Conclusion
Tata Motors has been at the forefront of the Indian
automobile industry's anti-pollution efforts by introducing cleaner engines. Therefore Tata Motors Limited is always committed to understanding customer needs. The name of TATA itself says it all

Trust
Acceptability Transparency Accountability