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INTRODUCTION

The cooperative bank has history of almost 100 years. The cooperative

banks are an important constituent of the Indian Financial System, judging by the role assigned to them, the expectations they are supposed to fulfill, their number, and the number of offices they operates. The co-operative movement originated in the West, but the importance that such banks have assumed in India is rarely paralleled any where else in the world. Their role in rural financing continues to

be important even today, and their business in the urban areas also has
increased phenomenally in the recent years mainly due to the sharp increase in the number of primary co-operative banks.

DEPOSIT SCHEMES
SAVINGS ACCOUNT
SAVINGS ACCOUNT FOR TRUSTS AND SOCIETIES CURRENT ACCOUNT TYPES CURRENT ACCOUNT
Standard current account

Premium current account


Trade current account Plus current account

DEPOSIT SCHEMES
SALARY ACCOUNT
TOTAL FREEDOM SAVING FUND SALARY ACCOUNT COOPERATIVE VIDYARTHI SAVINGS FUND ACCOUNT SCHEME COOPERATIVE MITRA SAVINGS BANK ACCOUNT 'COOPERATIVE SMART ROAMER' COOPERATIVE VAIBHAV CURRENT ACCOUNT COOPERATIVE GAURAV CURRENT ACCOUNT SPECTRUM FIXED DEPOSIT SCHEME ANUPAM ACCOUNT

OBJECTIVES OF THE STUDY


The present research is also a step in the same

direction i.e. to see how successful the efforts have been in creating awareness among the people about Cooperative Bank in Bathinda in the last few months.
More specifically the objectives of the study are:
To study the awareness regarding Cooperative Bank

Deposit Schemes.
To study the awareness of Cooperative Bank Deposit

Schemes among the people in Bathinda

Research Design: Research Design is a blueprint or framework

for conducting marketing research project. It specifies the details

of the procedures necessary for obtaining the information needed


to structure and solve marketing research problem. The research design used in this study is descriptive research.
Sampling design: Sampling can be defined as the section of some

part of an aggregate or totality on the basis of which judgment or an inference about aggregate or totality is made. The steps

involved in sampling design are as follows:


Sampling Frame: The sources of information are retailer, friends

and relatives.

Sampling unit: Sampling unit of this study was individuals

who are using the deposit scheme products of Cooperative

Bank including students, housewives, businessmen and


professional.
Sampling size: Sampling size is the total number of units

which covered in our study. The sample size of this study is


30 restricted to the Bathinda city.
Sampling Technique: Sampling Technique used in this

study is Non-Probabilistic Convenient Sampling. It is that


type of sampling where the researcher selects the sample according to his or her convenience.