International Sports Management

The Olympics (Summer)

Bryan Finch, Ph.D.

Ancient Olympics: Greece
• • • • City states competition 776 B.C. (earlier)? Sparta, Athens, Corinth, Argos, Megara Men competed nude, winners received olive wreaths Wars were suspended for competitions every 4 years in August

1896 Athens
• Founded: Pierre de Coubertin • 14 nations, 43 events

1900 Paris • • • • Coincided with World’s Fair Stretched from May to October Women participated for first time Early sports merchandising: – John Flanagan (USA) hammer throw winner. featured on cigarette card .

1904 St Louis • Held with St. Louis World’s Fair • Long again (July-November) • Only 12 nations and 91 events .

000 .multipurpose site for swimming.1908 London • White City Stadium. seated 66. track.

gold medal winner in pentathlon and decathlon .1912 Stockholm • First official poster. translated into 16 languages • Jim Thorpe.

1920 Antwerp (Belgium) • Introduction of 5 Olympic Rings • Games hastily prepared after missing 1916 due to World War I .

and team 3000m . 5000m. individual cross country. team cross country.1924 Paris • ‘Chariots of Fire’ movie based on these games • Paavo Nurmi (The Flying Finn) won 5 gold's: 1500m.

1928 Amsterdam • First Olympic Flame • 46 nations. with host nation last . 109 events • Greece first to march into opening ceremony.

1932 Los Angeles • First official Olympic Village • Babe Didrikson won 3 medals in LA .

long jump.1936 Berlin • ‘Nazi’ Olympic Games • Jesse Owens 4 gold: 100m. 400m. 4x100 relay .

1944 games out due to WWII • Technology advances: cameras for finishes and electronic timers .1948 London • 1940.

1952 Helsinki (Finland) • USSR and Israel appear in first games • Beginning of Cold War Olympic battles .

1956 Melbourne • First games outside of USA and Europe .

1960 Rome • TV coverage from US to Japan • Cassius Clay (Muhammad Ali) gold medal in boxing .

color TV.1964 Tokyo • First games in Asia • Technological advances. show off a recovered ‘new’ Japan .

1968 Mexico City • Bob Beamon record long jump (8.9 m) • Tommie Smith and John Carlos ‘Black Power’ salute .

7 world records • USSR ‘upset’ over USA basketball gold • Terrorist attack.1972 Munich • Mark Spitz.killed 11 Israeli team members .7 gold’s in swimming.

1976 Montreal • Economic failure • Only Moscow and LA competed for games .

1980 Moscow • Soviet invasion of Afghanistan led to USA boycott • Communist propaganda tool .

1984 Los Angeles • Game-changer: organizers (Peter Ueberroth) relied on corporate financing rather than government money • $200M profits! • USSR boycott .

USSR) . Canada) eliminated due to steroids • Complete games (USA. Korea) • Ben Johnson (100m winner.1988 Seoul (S.

1992 Barcelona (Spain) • US Dream Team • Revitalized Barcelona .

1996 Atlanta • Part of bigger economic plan • Capital of the South .

2000 Sydney • Again. part of larger economic growth plan .

2004 Athens • Return to birthplace • Cost overruns after 9/11 .

2008 Beijing • China welcomes the world • The Michael Phelps show .

2012 London .

2016 • Rio de Janiero. Brazil • World Cup 2014 also • 2020? .

cultural. social. sports marketing. political.Olympic Impact • Economic. training . historical impact of games • Innovation for sports coverage.

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