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CONTENT:

History What they do Types of restaurants Redesign Products and menu

History:

McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois, on April 15, 1955, the ninth McDonald's restaurant overall. Kroc later purchased the McDonald brothers' equity in the company and led its worldwide expansion, and the company became listed on the public stock markets in 1965. Kroc was also noted for aggressive business practices, compelling the McDonald brothers to leave the fast food industry

WHAT THEY DO:

McDonalds is committed to providing the highest quality food and superior service, at a great value, in a clean and welcoming environment. Thats why we work with our employees, franchisees, and suppliers to serve a balanced array of food choices and provide the nutrition information needed for customers to make sound decisions. At the restaurant level, McDonalds is focused on energy conservation, sustainable packaging, and waste management. We are dedicated to innovation and improving our operations in order to build an even more sustainable, environmentally friendly, and profitable business. And we will continue to reoptimize our menu, modernize the customer experience, and broaden accessibility to our brand, so that consumers will always enjoy the maximum McDonalds experience.

TYPES OF RESTAURANTS

Most standalone McDonald's restaurants offer both counter service and drive-through service, with indoor and sometimes outdoor seating. Drive-Thru, Auto-Mac, Pay and Drive, or "McDrive" as it is known in many countries, often has separate stations for placing, paying for, and picking up orders, though the latter two steps are frequently combined; it was first introduced in Arizona in 1975, following the lead of other fastfood chains. The first such restaurant in Britain opened at Fallowfield,Manchester in 1986.[16] In some countries, "McDrive" locations near highways offer no counter service or seating. In contrast, locations in high-density city neighborhoods often omit drive-through service. There are also a few locations, located mostly in downtown districts, that offer Walk-Thru service in place of Drive-Thru.

REDESIGN

In 2006, McDonald's introduced its "Forever Young" brand by redesigning all of its restaurants, the first major redesign since the 1970s. The design includes the traditional McDonald's yellow and red colors, but the red is muted to terra cotta, the yellow was turned golden for a more "sunny" look, and olive and sage green were also added. To warm up its look, the restaurants have less plastic and more brick and wood, with modern hanging lights to produce a softer glow.Contemporary art or framed photographs hang on the walls.

MCDONALD'S IN EXETER, UK. THIS IS AN EXAMPLE OF THE NEW LOOK OF MCDONALD'S IN EUROPE

PRODUCTS:

McDonald's predominantly sells hamburgers, various types of chicken sandwiches and products, French fries, soft drinks, breakfast items, and desserts. In most markets, McDonald's offers salads and vegetarian items, wraps and other localized fare. On a seasonal basis, McDonald's offers the McRib sandwich. Some speculate the seasonality of the McRib adds to its appeal.[59] Various countries, especially in Asia, are currently serving soup. This local deviation from the standard menu is a characteristic for which the chain is particularly known, and one which is employed either to abide by regional food taboos (such as the religious prohibition of beef consumption in India) or to make available foods with which the regional market is more familiar (such as the sale of McRice inIndonesia)

MENU:

Full Menu Burgers & Sandwiches Angus Bacon & Cheese Big Mac Cheeseburger Hamburger Double Cheeseburger Mc Chicken Breakfast Fruit & Maple Oatmeal Blueberry Banana Nut Oatmeal Fruit 'N Yogurt Parfait Fruit & Walnuts Salads Premium Bacon Ranch Salad Premium Caesar Salad Premium Southwest Salad Side Salad

Snacks and Sides World Famous Fries Side Salad Angus Bacon & Cheese Snack Wrap
Beverages Fat Free Chocolate Milk Jug Minute Maid Apple Juice Box Coca-Cola Dr Pepper Iced Tea McCaf Premium Roast Coffee McCaf Mocha McCaf Latte McCaf Hot Chocolate McCaf Cappuccino

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