You are on page 1of 29

VISION OF THE COMPANY

Lux, lifebuoy, dove Personal wash Pears, rexona, breeze,

Surf excel Laundry

Wheel
sunlight Fair & lovely

Skin care

Ponds vaseline Sunsilk Clinic

Hair care
Hindustan unilever ltd Oral care

Pepsodent closeup

Deodorants

Axe rexona

Color cosmetics

lakme

ayurvedic

ayush

CONTRIBUTION TO DIFFERENT SECTORS

2.2%

7.3%

HOME & PERSONAL CARE


16.2%

FOODS 74.3% EXPORTS OTHERS(CHEMICALS, WATER)

MARKET CAPITALISATION AS PER BSE Dec 2008

Lux was launched in UK in 1899 as a Laundry soap to wash delicate(silk) clothes in home. In India, Lux launched in 1929 & it has proved to be a powerful brand in beauty soap segment. From the starting, it has been claimed as The Beauty Soap Of Film Stars.

In 2006, Lux was awarded as Awaz consumer Award 2005 as the most preferred toilet soap.

Dove was launched in 1955 in US. It has been available in India from 1995.

It has proved to have of moisturising cream that maintains the skin be smooth & soft.
In 2004, HULs campaign of Real Beauty by Ogilvy inspired women to have the confidence to be comfortable with themselves & in 2006 it got the Grand Effie Award.

GERMS SE KOI DAR NAHI

Launched in 1895 in UK and then in India.

A Low cost soap catering huge population.


The jingle, Making a billions of Indian feel safe and secure Says everything!!

Comes with different varieties and treats different needs.

Competitors of HUL SOAPS


HUL brands
Lux Rexona Breeze

Competitors brands
Santoor, Chandrika

Cinthol, Mysore Sandal


Godrej no. 1, Nirma

Lifebuoy

Dettol

Competitors of HUL SOAPS


HUL brands
Pears Dove Hamam Liril

Competitors brands
Santoor, Savlon Camay Margo Cinthol

HULs SOAP MARKETSHARE


60% 50% 40% 30% 20% 10% 0% FY04 FY05 FY06 FY07 FY08
10% 6% 9% 8% 9% 9% 6% 10% 57% 55% 55% 54% 52%

HUL
NIRMA GCPL

8%

5%

The HUL Hair Care

Clinic Plus Health shampoo was launched in India in the year 1987. It is India's largest selling shampoo, offering the five most important hair health benefits: strengthens weak hair, prevents hair breakage, softens rough dry hair, shine for thick and healthy hair, and contains antidandruff ingredient. The franchise also includes Clinic All Clear Total, first introduced in 1996. It is a dual shampoo it not only fights the last dandruff flake, but also adds back lost nutrients to make hair healthy and beautiful. Clinic All Clear Total is a dandruff solution for everyday use.

Sunsilk was launched in1964, is the largest beauty shampoo brand in the country. Positioned as the 'Hair Expert', Sunsilk has identified different hair needs and offers the consumer a shampoo that gives her the desired results. The benefits are more compelling and relevant since the variants are harmonised in terms of the product mix - fragrance, colour and ingredients are all well linked to cue the overall synergy. The range comes in premium packaging and design. The accent is on "It knows you, and hence knows exactly what your hair needs".

DOVE SHAMPO
Became Indias Largest Premium Shampoo Brand within the launch of 1 year. HUL is upgrading Dove time to time to meet customer needs e.g. Dove Daily, Dove Dry Therapy, Dove Breakage Therapy & so on

Competitors of HUL Hair Care

Sunsilk
Clinic Plus Dove

Pantene
Head & Shoulders LOreal, Garnier

Welcome to the segment Of HUL Oral Care

Pepsodent, launched in 1993, was the first toothpaste with a unique anti-bacterial agent to address the consumer need of checking germs even hours after brushing. Pepsodent packs included a Germ Indicator in February-May 2002, which allowed consumers to see the efficacy in fighting germs. As a follow-up, in October 2002. The relaunch campaign in October 2003 widened the context to "sweet and sticky" food and leveraged the truth that children do not rinse their mouths every time they eat, demonstrating that this makes their teeth vulnerable to germ attack. Pepsodent's most recent campaign aims at educating consumers on the need for germ protection through the night. Pepsodent also includes a range of toothbrushes.

Closeup is the original youth brand of India. The first brand targeting youth in the oral care market, with an edgy and youthful image which stays relevant till date. Ever since its launch in 1975 Closeup was the first gel toothpaste to be launched in India and has led the gel toothpaste segment ever since. Closeup became the first Gel toothpaste with Fluoride in the Indian Market! The brand umbrella also includes Closeup Lemon Mint, gel toothpaste with the whitening benefits of lemon. The latest entry in the Closeup stable is Closeup Milk Calcium revolutionary new toothpaste with the goodness of milk calcium

Competitors of HUL Oral Care

Pepsodent Close Up

Colgate Meswak Dabur Red Anchor

HUL FOOD BRANDS


TEA Brooke Bond Lipton COFFEE Brooke Bond Bru

FOOD Kissan Annapurna Knorr ICE CREAM Kwality Walls

COMPETETORS OF HUL FOOD PRODUCTS

Brooke bond Annapurna Knorr Kwality Walls

Tata Tea Tata salt Maggi Amul

COMPETITORS
SURF EXCEL: ARIEL WHEEL: NIRMA
RIN: TIDE

SWOT Analysis
Strengths:
Strong brand portfolio, price quantity & variety. Innovative Aspects. Presence of Established distribution networks in both urban and rural areas. Solid Base of the company. Corporate Social Responsibility(CSR)

Weaknesses:
"Me-too" products which illegally mimic the labels and brands of the established brands. Strong Competitors & availability of substitute products. Low exports levels. High price of some products.
High Advertising Costs.

SWOT Analysis
Opportunities:
Large domestic market over a billion populations . Untapped rural market. Changing Lifestyles & Rising income levels, i.e. increasing per capita income of consumers. Export potential and tax & duty benefits for setting exports units.

Threats:

Tax and regulatory structure. Mimic of brands Removal of import restrictions resulting in replacing of domestic brands. Temporary Slowdown in Economy can have an impact on FMCG Industry.

MARKETING STRATEGIES OF HUL FOR URBAN INDIA


Adopted Total Productive Maintenance(TPM) to meet zero error, zero loss. Focuses on short supply chain for distribution.

To meet the every needs of people everywhere.


Also uses Direct selling channel(HUN), franchisee to reach everyone e.g. Aviance, Ayush. Build segments & market for the future where Unilever has strong expertise.

MARKETING STRATEGIES OF HUL FOR RURAL INDIA


For long term benefits, HUL started Project Streamline in 1997. Appointed 6000 Sub-stockists that directly covers about 50,000 villages & 250 million customers.

Integrate Economic, Environment & Social objectives with Business agenda. Project Shakti, partnership with Self help groups of Rural women & covers 5000 villages in 52 districts in different states.