Jumbo King Vada Pav

Group Members
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Divyesh Trivedi Anand Kulkarni Taronish Irani Tinaaz Elavia Moiz Batliwala Vinusha Amudan 115

87 97 101 102 109

History

Vada Pav is considered staple teatime snack in Maharashtra Karjat railway station and Chiplun railway station on the Konkan Railway are famous for the vada pavs Vada pav was first made when Ashok Vaidya, a snack seller outside Dadar railway station

HISTORY
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Grandfather was the real pioneer Migrated to Mumbai from a village close to Haryana in the '40s Built a business of vending stalls Father and uncles took over and built the restaurant and hotel business Catering course from the Dadar Catering College and have a management degree from a Pune institute. Decided to set up his own business, selling packaged Indian sweets in 1998 Set up a company called Manali Foods

HISTORY
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Business did not go too well and had to be closed down soon Went to UK to explore opportunities for export He and his wife were eating at Burger King. It was then that the similarity between the burger and the Vada Pav struck them Studied the Mcdonald’s model intently Set up an outlet, which the family owned, near Malad station, a Mumbai suburb, and called it Chaat Factory. Introduced temperature controlled frying machines to automate the manufacturing process for hygiene and to reduce waste. They have also put the cold chain in place

Structure
Director Dheeraj Gupta CEO Karanjeet Singh

General Manager

Marketing Manager Shikha Chowdry

Operations Manager Harish

Finance Manager

HR Manager

PREPARATION
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Potatoes are mashed & made into patties Coated and mixed with green chilies, ginger and a tadka (tempering) of mustard seeds and turmeric Balls are then dipped in an herb-seasoned batter made with gram flour It is deep fried Finished vada is then wrapped in bread and served with chutney, red chili powder or green chilies

FOOD PREPARATION

PICK FOOD FROM KITCHEN

MAINTAIN KITCHEN FACILITIES

FOOD STORAGE

FOOD PURCHASE DELIVERY

DELIVER FOOD ON COUNTER

COLLECTION OF MONEY

TAKE AWAY PARCEL

MENU
         

JUMBOKING REGULAR JUMBOKING CHEESE JUMBOKING CHOLE JUMBOKING SCHEZWAN PANEER MAKHANI REGULAR COMBO CHEESE COMBO CHOLE KULCHA PAV BHAJI DAL MAKHANI

Rs. Rs. 15 Rs. 12 Rs. Rs. Rs. Rs. Rs. Rs. Rs. 22

7 13 25 14 20 18 27

Contd….
BEVERAGES  COLD COFFEE  VANILLA MILKSHAKE  CHOCOLATE MILKSHAKE  STRAWBERRY MILKSHAKE  HOT TEA  HOT COFFEE  LASSI`

RESTAURANT

PICK UP STYLE

G AU 0 6 20 UG 5 A 0 20 G AU 0 4 20 UG 3 A 0 20 UG 1 A 0 20

OWNED

FRANCHISE

CORE COMPETENCIES
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QUALITY HYGIENE SIZE

TARGET AUDIENCE

GEOGRAPHIC VARIABLES COUNTRY: INDIA COUNTRY SIZE: METROPOLITAN CITIES DENSITY OF AREA: URBAN DEMOGRAPHIC VARIABLES AGE GROUP: 18-30 GENDER: BOTH OCCUPATION: COLLEGE STUDENTS, WORKING CLASS, EXECUTIVES SOCIO-ECONOMIC STATUS: MIDDLE CLASS ONWARDS

PSYCHOGRAPHIC VARIABLES LIFESTYLE: CONTEMPORARY AND FAST PACED ATTITUDE: HYGIENE AND HEALTH CONSCIOUS

BEHAVIOURAL VARIABLES OCCASION: QUICK BITE BENEFIT SOUGHT: SATISFACTION OF HUNGER BRAND LOYALTY: HIGH INCOME: MIDDLE CLASS AND ABOVE

MIS

'MIS' is a planned system of collecting, processing, storing and disseminating data in the form of information needed to carry out the functions of management

MARKETING STRATEGIES
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MAINLY THROUGH P.R. LCDs AT OUTLETS DUPLICATED THE MacDONALDS MODEL POSITIONING BRAND AWARENESS TARGETING COLLEGE STUDENTS BRAND BUILDING CELEBRATING VADA PAV DAY OTHER P.R. ACTIVITIES

COMPETITION
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Local Vendors Railway Platform Vendors Desi Vada Pav Goli Vada Pav Joshi Vada Pav

FUTURE PLANS
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BRAND MASCOT GOING DOWN SOUTH CONCENTRATION ON OWNED OUTLETS I.P.O. PROMOTION THROUGH: MAGAZINES RADIO JINGLES

PROCESS ANALYSIS
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Backward Integration Closed End Kitchen Billing System

THANK YOU

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