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PRESENTED BY:ALOK PRATAP SINGH

PGDM(2012-14) ID - 121113
EARTH INFRASTRUCTURE LTD

We are an independent infrastructure provider with committed customer base. Backed by a group of dynamic investors from India and Europe, Earth infrastructures is one of Indias most well capitalized real estate company. The company was started on 20 July 2010 This Company is LEED certified

EARTH

INFRASTRUCTURE

LTD

The people-first, performance driven culture is spearheaded by the four Directors of Earth Infrastructures Ltd., Mr Avdesh Goel Mr. Atul Gupta Mr Vikas Gupta Mr. Rajnish Mittal

EARTH

INFRASTRUCTURE

LTD

PRIMARY OBJECTIVE: To know the Effectiveness of advertisement on product of Earth Infrastructure SECONDARY OBJECTIVES: To get feedback by consumers about the product and services during the Promotional activity by. To create awareness about the real estate and company among product.

EARTH

INFRASTRUCTURE

LTD

In order to fulfil the above objective a descriptive study was taken up, in which primary and secondary data was collected from surveys and the records of the company etc. respectively.

After the collection of the required data a detailed analysis was done to understand the overall market, products present and competitor offerings.

EARTH

INFRASTRUCTURE

LTD

Income Group
LOW LEVEL

Percentage

69 MIDDLE LEVEL

(17%)

105 (26%)

HIGH LEVEL
128 (32%) LUXURY LEVEL 98 (25%)

TOTAL
EARTH

400 (100%)
INFRASTRUCTURE LTD

MONTHS May

June

July

August

TOTAL

SALES

20 flats

26 flats

30Flats

36 flats

112 flats

EARTH

INFRASTRUCTURE

LTD

Sale
August

July Sale

June

May

10

20

30

40

EARTH

INFRASTRUCTURE

LTD

Maximum percentage of consumers is aware about EARTH Brands. (i.e. 87% Delhi/NCR) From the analysis it is found that 37% consumer gives more preference to quality &26% consumer gives preference to price & availability. From the above graph, we come to know that most of the people are attractive from advertising through Hoardings (33%) followed by point of purchase (26%) and print23%, and TV advertisement 18%.
EARTH INFRASTRUCTURE LTD

EARTH INFRA is providing maximum satisfaction in all aspects such as price, quality, quantity & availability.

The satisfaction level is high..

EARTH

INFRASTRUCTURE

LTD

As Earth Infrastructure Ltd. is Delhi/NCR Top level & Indias No. 20 on the basis of growing Real Estate company it is boosting their Brand through different strategies & promotional activities.
Large part of consumer preferred to have Earth Infrastructure Apartments because we are given quality product.

In largest selling brand TECHONE is a slight ahead of Earth Infra No.1 giving competition in commercial segment.

EARTH

INFRASTRUCTURE

LTD

Q1. Are you searching any types of property? Yes [ ] No [ ] Q.2 which place you are searching property ? A. Greater Noida B. Noida [ ] [ ]

C. Gurgaon
D. Lucknow

[ ]
[ ]

EARTH

INFRASTRUCTURE

LTD

Q.3 which types of property searching ?

A. Commercial
B. Residential

[ ]
[ ]

Q.4 which amounts you are investing property? A. 10-20 lacs B. 20-30 lacs [ ] [ ]

C. 30-40 lacs
D. 40-above

[ ]
[ ]

EARTH

INFRASTRUCTURE

LTD

EARTH

INFRASTRUCTURE

LTD