Name TARANG

UNIT- I
1.1. Introduction 1.2. Objectives 1.3. Scope of the Study 1.4. Research Methodology 1.5. Literature Review 1.6. Limitations

Online Shopping consists of product details, security system, status and exits. The administrator can enter the name and password and generate the report and can perform operations like add , search, delete the products in the database. The Online Shopping system enables vendors to set up online shops, customers to browse through the shops, and a system administrator to approve and reject requests for new shops and maintain lists of shop categories.

Online purchasing is not entirely a new concept to grasp. Online shopping or online retailing is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Alternative names are: e-web-store, e-shop, e-store, Internet shop, web-shop, web-store, online store, and virtual store. The largest of these online retailing corporations are eBay and Amazon.com, both based in the United States. The basic idea of this project is Online shopping system. It consists of product details, security system, status and exits.

 To understand the concept of online shopping in detail. To analyse the age group and gender preference for online shopping. To analyse the difficulties faced by consumers while shopping online.

Primary Data Primary data was collected through survey and questionnaires were distributed to the consumers who purchase online. We interviewed 100 consumers to get the required information. Secondary Data The Secondary Data on online shopping is collected by referring to: Books on online shopping and marketing, Websites, and through magzines.

LITERATURE REVIEW
e-vision edition 2009 According to e-vision edition 2009 Seventy percent of more than 3,000 online shoppers surveyed in February say they prefer to shop their favorite retailer online, according to a study commissioned by United Parcel Service Inc. UPS -0.14% The study is to be released later. Increase in consumer expectations towards online shopping Seth Terney Among some of the new findings: Shoppers increasingly want what's called a "seamless Omni-channel experience," meaning one in which retailers allow them to combine online and brick and mortar browsing, shopping, ordering and returning in whatever combo they would like. In fact, that is so important that 62% said they are more likely to choose to shop with a retailer that allows them to buy an item online and return it to a store.

 Explaining Consumer Choice By Gordon R. Foxall Consumer behavior is usually explained by references to the intension of a buyer. She wants to buy this, or have a positive attitude towards it. He needs that and intends to obtain one and so on. But this kind of explanation is controversial throughout the social sciences and it is essential that researchers acquire a reasoned framework of analysis within which it intentionality can be convincingly ascribed to observe behavior in order to explain it. In addressing this issue of consumer choice in marketing- driven economies, it makes a substantial contribution to marketing theory. A solid intellectual basis for the economic psychology of consumer choice and by extension marketing science.

 Explaining behaviour of smartphone & tablet owners towards online shopping By Wayne Kruger Half the smartphone owners in the group and nearly 60% of the tablet owners use those devices to make purchases. Rather than fret about privacy, a majority (60% who had the technological capability), said they wanted to receive retail deals and promotions on the phones and tablets, based on their location or transaction history. Consumer behavior 10 edition Angeline g. close Summary Consumer behavior is the text that set the standard for consumer behavior study. The book explores how the examination and application of consumer behavior is central to the planning, development and the implementation of marketing strategies. The tenth edition captures the impact of new media on consumer behavior and focuses on the marketers ability to learn more about customers purchases in order to implement a strategy with greater precision. In this edition, Professor Ramesh Kumar has added extension cases, discussions and examples relevant to Indian consumers and markets, creating a global perspective and making this pioneering textbook even more interesting to Indian students.

 Our survey is based on online shoppers in south Goa only. Our survey is restricted to 100 consumers only due to time constraint. The topic of online shopping is a very wide concept, we have covered only specific areas.

UNIT-II
2.1. CONSUMER BEHAVIOR TOWARDS ONLINE SHOPPING 2.2. STUDY ON ONLINE SHOPPING VS RETAIL SHOPPING 2.3. GROWTH OF ONLINE SHOPPING 2.4. ISSUES IN ONLINE SHOPPING BY CUSTOMERS 2.5. TRADITIONAL THEORIES ON CONSUMER BEHAVIOR 2.6. CONSUMER BEHAVIOR TOWARDS PRICE AND QUALITY 2.7. BEHAVIOR TOWARDS CONVEYANCE 2.8. CONFIDENCE ABOUT RELIABILITY AND SECURITY OF WEBSITES AND ABOUT INFORMATION ON PRODUCT.