Analysis On Ethics questionnaire &corporate social responsibility(CSR) of Marico India

Ltd.

Naveed

Kshitij

By:

Uday

Abhay

Qualitative & Quantitative Analysis of Questionnaires Marico India Ltd. CSR

Introduction Products & presence Competitors CSR Overview

Qualitative Analysis

The survey was conducted on a sample size of 13 people with background from different industries such as services, manufacturing, etc Out of 13 respondents, 7 respondents had worked in the service industry and 6 respondents had worked in the manufacturing industry People surveyed had work experience of minimum five years

Ques1- By getting responses from 13 respondents, it is analysed that most responses are similar to the basic Definitions of Ethics which are the fundamental or moral values, principles which would be conducted by a person in its behaviour to do things in a right manner with a sense of right or wrong.

Q9-The common response was that, a company should behave ethically in order to create a better working environment and improve the employees motivational level. Q10-Majority response was related to discrimination of employees based on gender, religion, caste, etc. sharing compensation information, hiding valuable information from the customer while selling a product or service, accepting personal gifts from clients (bribery), etc.

Q13- Majority voted to reporting of unethical behaviour through audit and compliance, whistleblowers, monitoring teams. Q14- Corporate websites, by conducting regular workshops, sending newsletters, emails, leaflet distribution, monthly newsletter, meetings, and articles in corporate magazine Q15- : To an extent it does depend on the person and his position. One of the incidents that one of the respondent recalls is as follows: being a business analyst, I had access to salary reports of all departments, I never misused the information but many a times did stop my colleague from misusing the information access as my conscience did not allow me to be unethical.

Q16-Subordinate appraisal letter, accepting gifts from vendors and suppliers, submission of fake bills by employees who travel abroad on behalf of the company, fake medical bills, sharing of customer database password by a trainee with outsiders, whether or not to bribe government officials for getting difficult work done for the company. Q17- Regular audits resulting in people being fired or rewarded for practicing unethical behaviour or ethical behaviour respectively. Q18-Employees should be encouraged to practice ethical behaviour through rewards. Through regular checks and audits. Transparency in communication. No favouritism by superiors. Training and guidance by the HR department. By sighting examples of ethical practices performed by certain person from the top management.

Quantitative Analysis

12

NUMBER OF RESPONDENTS

10

Strongly Agree Agree

6

Neutral Disagree

Strongly Disagree

0 Ques2 Ques3 Ques4 Ques5 Ques6 Ques8

NUMBER OF RESPONDENTS

Always Often

Seldom never

0 Always Often Seldom never

45.00%

P E R C

40.00%

35.00%

30.00%

E
N T A G E

25.00%

Marketing Operation & supply Chain competition

20.00%

15.00%

10.00%

5.00%

0.00% Marketing Operation & supply Chain competition

Rank 1

Marketing Human Resources Advertising

5 out of 13 respondent vote 6 out of 13 respondent vote 4 out of 13 respondent vote

Rank 2

Rank 3

To improve Ethical culture in organisation

14

12

10

Training programs

Informal programs/meeting
Periodic Review

Reward Penalty Ethics department monitors Leaders set examples

The survey clearly depicts the importance of ethical practices in organizations for their growth and expansion. However there are some gray areas about certain behaviors which differ from individual to individual as per their perception. The society plays an important role in shaping certain behaviors as ethical and some as unethical. At the end, it is always the person who has to decide as to which behaviour is ethical and which is not.

Established in 1987 as public company. well established as FMCG & consumer durable industry. Head quartered in Bandra, Mumbai (INDIA) Turnover: $729million in 2011-12 FY Employees: 1000 CEO: Saugata Gupta
http://en.wikipedia.org/wiki/Marico

Products: Edible Oil, Hair Oils, Skin Care, Fabric Care, etc.

Presence: India, Egypt, Bangladesh, Vietnam South Africa, Malaysia, Middle east

Big players in the same industry Colgate, & Palmolive, P&G, Gillette

Main competitors Emami, Godrej, Bajaj, JL Morison

Trust / Foundation for Marico Innovation Foundation CSR CSR Areas 1. Community Welfare 2. Disaster Relief 3. Energy 4. Environment 5. Healthcare 6. Rural Development 7. Women

Three main CSR activities

1. Community welfare 2. Innovation 3. Rural development

http://www.karmayog.org/csr2010/csrall/csrdetails.aspx?id=439

It is a framework to leverage innovation for quantum growth.

The overall approach of the foundation is to be a catalyst and it concentrates on creation of knowledge, through cutting- edge research, knowledge dissemination & recognition, through its Innovation India Awards.
Other knowledge building initiatives of the foundation include alliances between leading Indian Business Schools and Indian organizations, for a 2month elective live course on Applied Innovation. Through the knowledge dissemination mechanism, the foundation is able to propagate its findings through large-scale mass platforms across India.
http://www.youtube.com/watch?v=D2JZWKJCMT0

Women Empowerment Marico has initiated project Sanjog, which is aimed at creating employment for women. These women perform door-to-door sales of Marico products in the villages of Bangladesh. In addition, an association of the members spouses, conducted a seminar on cancer and its causes. Education & Training Maricos factories and depots are present in rural areas, where there is ample opportunity for the company to give back to society by empowering the younger generation. Keeping this in mind, Marico has donated books and study material at various local government schools and to the children of local vegetable and newspaper vendors. It has also sponsored scholarships to meritorious students in rural areas, summer camps for the local school children, coaching camps for the talented children as well as workshops on safety for all. Medical Help Marico gives utmost importance to health; not only that of its members and consumers but that of the public in general. In line with the philosophy, Marico organized blood donation camps at many locations across the country.

Ensured employability and safety of farmers. Encouraged and trained unemployed youth for coconut harvesting. Tree climbing machines are distributed to farmers in association with coconut development board along with accident insurance of 1 lac rupees. Trained 200 farmers on coconut farming with their 14 member team every month. 2600 farmers benefited.
http://www.youtube.com/watch?v=RMZFZkqstTA

Their efforts reduced effect on environment by reducing usage of water, Energy, Paper, Plastic etc. Energy Leveraged the latest technology to reduce power consumption in our datacenter Improved truck loading efficiency at our factories leading to reduced fuel consumption Designed the new plant at Baddi in an energy-efficient manner. Learnings from here is being replicated across all manufacturing locations. Installed variable frequency drives to reduce energy consumption at their Pondicherry factory Use of bio mass fuel for boilers

Water Reduction of water consumption at Jalgaon plant by about 36% Rainwater harvesting across manufacturing sites Drip irrigation system installed at the Jalgaon factory Paper Use of recycled paper at Kaya Skin Clinic Plastic Reduction in PVC Consumption by 90% in plastic bottles

Marico (Kanjikode) was conferred with the Kerala State Energy Conservation Commendation Award 2010, in the large scale energy consumers category. Marico won 'Silver' at the Greentech Environment Excellence Award 2010, in the FMCG sector. Marico bagged the Runners-up trophy at the G-CUBE Marico (Jalgaon) won the Good Green Governance Award.

Increase in demand lead to decrease in sustainable production of copra Uncertainty in collecting copra from farmers Increase in transportation cost. Supply chain is also a critical driver of todays business environment For a company that is the largest buyer of copra in India about 100,000 tons in a year and is striving to meet steadily growing demand for its popular range of its products
http://economictimes.indiatimes.com/news/news-byindustry/services/retail/sustainability-india-inc-why-maricos-supply-chainmanagement-is-a-case-study-at-iima/articleshow/26385726.cms?intenttarget=no

http://www.maricoinnovationfoundation.org/the_foundati on/mission.html http://www.marico.com/html/be-more/be-more-green.php http://www.maricoinnovationfoundation.org/ http://www.marico.com/html/be-more/be-more-green.php http://www.marico.com/html/be-more/more-to-life.php http://www.marico.com/html/investor/pdf/annual_reports/ ann_report_view_2009_10/08Management%20Discussion%20&%20Analysis.pdf http://groups.yahoo.com/neo/groups/karmayog/conversati ons/topics/83924