Servis® - Shoes for Everyone

Presented To:

Miss Ayesha Farooq
Submitted By:

Zuhaib Ali Sanya Ali Asad Ali M Faizan

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Introduction, Promotion & Distribution Characteristics, Features & Price SWOT Analysis & Customers Reasons for liking & Competitors

Acknowledgements The whole praise is to Almighty Allah. . Bhadurabad for their guidance and cooperation. Thanks to the staff of Servis Mega Store. Thanks to our parents and friends who prayed for our success and encouraged us during this research period and for supporting us throughout our lives. He made us the super creature with great knowledge. Servis offers a new product range twice in a year at the start of summer and winter seasons. Introduction Servis Group operates in two sectors. Today Servis is the largest footwear exporter of Pakistan and won FPCCI trophy for best export performance six times.) Ltd. give us this golden opportunity. Great thanks to our teacher Miss Ayesha Farooq. creator of this universe. (Marketing)  Servis Industries Limited (SIL) (Manufacturing) Products of Servis are Shoes.  Servis Sales Corporation (Pvt. Tires. Tubes and Rubber products.

In addition. Hus Puppies. . The company employs are more than 6. SSC has also developed brand partnerships with leading national and international footwear brands including Nike. The visionary leadership and hardworking management team has led SIL to hold this top position in the business arena. Muridke Karachi. dynamic approach to business and highly energetic team. tires & tubes. It is the largest manufacturer of footwear. Lahore & Faisalabad. The Company is at present the largest footwear player in Pakistan by revenue. Pierre Cardin. and has been the largest footwear exporter of the country for the last 10 years. Servis Industries Limited SIL is a public limited company of Pakistan. Claks. SSC is today heading towards becoming a regional retail player. SIL manufacture its products quality and innovation for both domestic and international clients. CAT. With its world class retail systems.Servis Sales Corporation SSC is Pakistan’s leading retailer that has set new record standards created new benchmarks in the retail industry. Urban Sole.000 in its facilities located in Gujrat.

Strive to provide an environment where employees will be developed. . Goals The Objectives and Goals of Servis Group are  Maximize value for its shareholders  Be the fastest growing company in every market they entered. rewarded and provided with greater opportunities. Continue to improve the quality of life of its employees and their families.     and business associates. Ensure product innovation and a buying experience that consistently exceeds customer’s expectations Leverage technology to gain competitive advantage.Vision Statement The Vision Group is statement of Servis Objectives.

their business flourish extraordinarily and they were supplying their products to every corner of India at the time of separation. and exporter operating in the country. In 1954. These young men named: Ch. later shifted to Gujrat. As time go. started business at a small scale in Lahore. . Muhammad Saeed (Late).Brief History The history of Servis begins with a group of young and active friends. In starting. Muhammad Hussain (Late) and Ch. Nowadays the SIL is Pakistan's largest footwear manufacturer and exporter with interests in wholesale and retail sectors. they installed a shoe manufacturing plant. they were only manufacture handbags and some other sports goods. Servis Group is one of the most respected corporate citizens of the country and has a rich heritage spanning over half a century. Ch. the plant started production in the same year. more than 72 years ago. Nazar Muhammad (Late).

to be on the frontline of footwear Industry of World.Promotion Promotion is the set of marketing elements. newspapers to advertise their products. advertising.  Internet  Television  Newspaper  Gifts . free items. Therefore. This is to boost the sales of products. or a contest. Servis use different ways to promote its products in different areas like internet advertisement. Many times with the purchase of a product they provide an incentive like discounts. A promotional plan objectives are sales increases. sales promotion. creation of brand equity. occasionally. new product acceptance. Servis focus a lot on its promotion. The recent commercial of Servis Shoes is “Eid for Everyone” the most famous and successful advertising activity. selling. special events. sale discounts and publicity. and gives new promotion schemes timely.

M. And has 5 sources from where it takes delivery of shoes in Gujrat. Their highly motivated team is exploring international frontiers aiming to make Servis a globally acclaimed brand. Shoe Planet’s store houses renowned footwear brands that cater to all customer needs for the ultimate shopping experience. Saudi Arabia. Germany. Greece. Lahore and Faisalabad. SSC is doing its business in retail. Their brands are also available at leading hyper marts like Carrefour and K. that showcase the top most brands of Shoes. They have started establishing their brand network in Dubai. Italy. International Distribution Servis team of professionals is continuously accumulating marketing intelligence. . Belgium. Karachi. Stores. France.Local Distribution Servis has 400+ stores and 33 factory outlets present in Pakistan. Kenya. leading towards establishing their retail brands in the global arena. It is the first multi-brand mega-shoe retail chain in Pakistan. Servis shoes are also available at “Shoe planet” this is one of the biggest shoe stores in Pakistan. Muridke. United Kingdom.

Characteristics and Features  Highly Comfortable  Brands for Sportspersons  Funky and fascinating look  Durable  Top Quality Leather .

it gives “Made for you” felling to every of its the customers. The biggest quality of Servis shoes is that. styles. The following categories are designed attract the customers: Don Carlos Cheetah Calza Liza Skooz Toz For businessman For sportspersons Made for men For all type of women For school going children’s For children’s who love to be stylish and colourful .Quality/ Characteristics for Attracting and Initiating the Customers to Purchase from Servis Servis shoes have lot of qualities and characteristics to attract and initialize the customer to purchase their products like Cost of product. comfortable and flexibility and much more.

the price of Servis shoes depends on so many factors:  Production & Demand  Brand . the price range of its products is starts from the economical price of Rs. Therefore. However. goes higher to thousand for the high class and rich families. and the price. 400 for low or middle class families. who cannot afford imported brands and costly shoes. local and international.Price of Products The Servis Shoes focus on all type of its customers.

SWOT Analysis Strengths Price: Servis group has given reasonable quality at reasonable price Weaknesses Distribution: Servis group of distribution network as compare to bata is little bit weak from servis Variety of products: Servis group has a lots of veriety in every brands of its product Inability Sizes: Servis group has not available all shoes sizes in stock Strong Share: They have lots of market share which is school shoes and also sports shoes No variety: They donot have fashionable veriety of shoes .

bata and many more Further segment: They should have to do further sport segment of shoes and also female segment Brand: Servis group has strong compitition in the market from local and chines brands New Market: Servis group should have tried to open new market where no other compititors exist . social media and Television Competitors: Servis group has not only local compititors but also such as aerosoft. urbansole.SWOT Analysis Opportunities Threats New tax: Government increase the taxes day by day Advertisement: They should have to do advertise their product through print media.

Customers  Eid Season Customers Target Customers Customer Relationship Management Permanent Customers .

When we choose Servis the economy of Pakistan will effected in good favour. sportsman.Reasons for Liking the Product The main reason for liking Servis is that the Servis Company is a local company and presenting Pakistan all over the world. Servis shoes for everyone. . armed man. businessman. Moreover the quality of Servis is outstanding and it has much variety in brands and design so that every person likes schoolboy. etc. worker.

Bata etc the imported multi-national brands such as Clarks. Frye etc. kork-ease. urban sole.Competitors In Pakistan. puma. . Stylo. the Servis group competitors are not only the local small brands such as Aerosoft.

Recommendation  Competitor’s Analysis  Chinese and local companies  Promotional activities  Rewards and compensations to employees  Baluchistan and Khyber Pakhtunkhwa  Foot Sizes  Training of sales persons  Backup of Electricity  Security .

Thank you  .