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Rully Prayoga USAID IFACS Communication
Contents • • • • • What is Branding What is Marking Why we need Branding Marking Our Branding and Marking Plan Application .
Branding • “Branding” refers to how a program or project is named and positioned. it identifies the sponsor of the work. . who it is from.
it identifies organizations supporting the work. .Marking • “Marking” refers to applying graphic identities or logos to program materials or project signage to visibly acknowledge contributors.
• Celebrating your project success • Acknowledge stakeholders and beneficiaries .Why We Need Branding and Marking • Know about the assistance provided to them by the American people through USAID.
which part can be branded and not branding • Feel the sense of sensitivity.Branding and Marking Plan • Identify our project. make more strategic • Consult with USAID IFACS brand manager/ Communication and Outreach Specialist • Be proud of your work! .
Application: Commodities • Commodities or equipment provided under humanitarian assistance. must prominently display the USAID Identity. disaster relief or development programs. and their export packaging. and all other program commodities and equipment funded by USAID contracts. .
durable and visible sign. • Temporary signs must be erected early in the construction or implementation phase. including visible infrastructure projects (roads.Application: Infrastructure • Program. the contractor must install a permanent. or activity sites financed by USAID contracts.) or others that are physical in nature (agriculture. bridges. project. or other marking. plaque. etc. . must prominently display the USAID Identity. etc. When construction or implementation is complete.). water management. forestry. buildings.
. and guides. Folders. (Non-administrative) advertisements about program events/activities.Application: Public Communication • Public communications financed by USAID contracts that are print products must prominently display the USAID Identity. Success stories. studies. • Training manuals. • Posters. leaflets. newspaper supplements and other paid placements such as advertorials. Brochures. and promotional materials. • Publications. informational. workbooks. Print PSAs. and evaluations. Research results. Banners and Signs. Reports.
Seminars. and media materials. presentations and handouts associated with these events that are produced under a USAID direct contract. Briefings. . Workshops. Press conferences. and Invitations. Fairs. press releases. Conferences. Other public meetings and activities.Application: Events • • • • • • • • • • • • Training courses. publicity. Exhibitions.
but is not limited to. and voter information literature. • Independent media. the following: • Election monitoring or ballots. . This includes. such as television and radio broadcasts. and • PSAs or public opinion polls and surveys.When branding inapplicable • Compromise the intrinsic independence or neutrality of a program or materials where independence or neutrality is an inherent aspect of the program and materials. • Political party support or public policy advocacy or reform. and newspaper articles and editorials.
policies. or government official. reports. regulations. assessments. reports. studies. laws. surveys or audits. studies. • c. Diminish the credibility of audits. or other communications better positioned as “by” or “from” a cooperating country ministry. such as sterilized equipment or spare parts. . or policy recommendations whose data or findings must be seen as independent. Impair the functionality of an item. • d. analyses. Undercut host-country government “ownership” of constitutions. publications. organization. PSAs.Cont’d • b.
• g. Deter achievement of program goals. such as cooperating with other donors or ensuring repayment of loans. Offend local cultural or social norms.Cont’d • e. toilets. such as food in bulk. • f. or similar commodities. bed pans. Incur substantial costs or be impractical. . and • h. or be considered inappropriate on such items as condoms. such as items too small or other otherwise unsuited for individual marking. Conflict with international law. such as the international recognized neutrality of the International Red Cross (IRC) or other organizations.
Thank you Contact: Rully Prayoga USAID IFACS Communication Specialist .