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RETAIL FORMATS AND RETAIL MIX

GROUP-1
124105-ANANT LODHA 124136-RIKIN DOSHI 114136- MISHAL GOLECHHA 124233- KRUPALI PATEL

Hypermarket
A hypermarket is a superstore combining a supermarket and a department store.

The result is an expensive retail facility carrying a wide range of products under one roof, including full groceries lines and general merchandise. They work on the concept of One-stop shopping
They have a huge layout and no frills strategy to entice buyers.

Product Categories in Hyper City
Hyper City has the following categories of goods:
Food & Grocery Health & Beauty

Home & Furniture
Electronics Sports Private Brands

Fashion
Toys Private Brands

In-House Brands Food and Groceries Everyday Waitrose Fresh Basket Terzo Home Ebano Avorio .

.In-House Brands Fashion Joojoobs CITY Style River inc.

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Hyper City Discovery Card .

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Introduction Department store are retailers that carry broad variety and deep assortment. . Shoppers Stop has 61 stores across the country. started in the year 1991 with its first store in Andheri. offer customer service and organize their stores into distinct department displaying merchandise. Mumbai. Shoppers Stop is one of the leading retail stores ad flagship business of departmental store in India. Shoppers Stop is an Indian department store chain promoted by the K Raheja Corp Group (Chandru L Raheja Group). Shoppers Stop began by operating a chain of department stores under the name “Shoppers’ Stop” in India.

The company also licensees for Austin Reed (London). . an international brand. Shoppers Stop retails merchandise under its own labels. Kashish. such as STOP. fashion jewellery. Acropolis etc. leather products.Merchandising Shoppers Stop retails a range of branded apparel and private label under the following categories of apparel. accessories and home products. Elliza Donatein. footwear. LIFE and Vettorio Fratini.

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The website retails all the products available at Shoppers Stop stores. including apparel. cosmetics and accessories. . Shoppers Stop launched its e-store with delivery across major cities in India in 2008 & they enter in the Brick & Click model.Format It is based on the Brick and mortar model.

Majority times.Location It is located in the prime location of the city where young generation foot falls are more. Vastrapur. they prefer to open store at ground & first floor to attract more . In Ahmedabad it is located in Alpha One Mall.

Layout & Design Free flow layout Store within a store Every brand provided with separate area Billing counter located at the center or back side No stocking below knee level Trial rooms at both corners .

Likewise. . As a First Citizen. your shopping experience becomes even more enjoyable with: Reward Points for every time you shop at Shoppers Stop. Wish your loved ones on their special days with our Gift Vouchers. it's an experience you feel. Gift Voucher Shoppers Stop is not about shopping. Exclusive offers ever so often. Exclusive benefits & privileges. Shoppers Stop Gift Vouchers are not about gifting. Updates on what you can look forward to shop for at Shoppers Stop. they symbolise the joy of living! Personal Gifting .Promotion First citizen card The name "First Citizen" reflects our commitment to offering you the ultimate shopping experience.

Pricing Shoppers Stop follows Premium Pricing Strategy that includes selling of High Quality Products at a High Price. Shoppers stop caters to different segments of the consumers. . Human Resource Every brand had at least one employee rained and well dressed Less work force as compared to size of the store.

Reliance Fresh .

This super markets offers relatively less assortment but focuses on product categories.Introduction The super market largely concentrate on selling food related product and considerably smaller in size compared to hyper market. . Their value proposition is different from the hyper market.

ft Fresh and low price Groceries Private label.own products Contract farming It is positioned as a pure play super market focusing on categories like food. consumer durables. .Reliance Fresh Type: Supermarket Area: 2000-4000 sq. FMCG. IT and wellness. home. with food accounting for the bulk of the business.

thaltej etc. .Place Usually located in small commercial complexes close to 3-4 residential areas Observation: close to cross roads (ex: near anjali cross road) Enjoy a clear view from the road Almost in all major areas : Vastrapur. Maninagar. Shahibaug.

Product Range Product Mix consists of Fresh Fruits. and daily use products House hold items Groceries.only private label Food and beverages. Groceries. dairy products. fruits and daily use items Strictly vegetarian Ready to eat items . Frozen items. cosmetics. detergents. Dairy products. Vegetables.all premiere brand and private label Less assortment but focus on specific product categories like vegetables.

colorful but cramped Separate entry and exit point Chocolates and other kids items were nearby cash counter Vegetables and fruits items were in display near entry gate .Presentation The pure foods convenience store model of Reliance Fresh requires far less space than a full-fledges supermarket Most of these outlets are about 2000-5000 sq. Simple. ft.

Promotion Main idea.make bulk purchase Saturday and Sunday are considered as discount and scheme day Rebates and Premiums focusing on bill value Audio visual tools been employed Reliance fresh membership card.Reliance One .

which is in turn sent to distribution center Two times supply of vegetable and fruits daily to ensure “fresh” .Pricing Low prized private labels Discount on bulk buying Measures taken to reduce the length of Supply Chain thereby purchase directly from farmers.

Lay’s Chips Reason is high margins Private labels offer far better profit margin to the retailer than branded products of FMCG . Most of the staples are under its own private label brand Very little space given to the big brand owners in the country Less space: Nestle Maggi. Pepsi.Private Labels Reliance fresh’s shelves provide an indication that the group is looking for higher margins. MTR masala.

green and blue 1 week training given to staff Amiable staff but poorly informed .Personnel They have two shift staff for small stores and three shift staff for larger ones 5 to 6 sales persons per shift Staff uniform: red.

Hyper Market Advantages o o Stocks and sells enlarge number of FMCG Different brand of merchandise available o Family store Disadvantages o o o Huge capital investment and place required for operations Lack of personal attention Resemblance of warehouse rather than store .

Super Market Advantages Located near residential area Wider variety of goods Proper personal attention to customers More attractive look wise Disadvantages Costlier product than a hyper market Less choice availability to consumer Lack of skillful staff .

Thank You .