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Presented by Ramesh reddy Rajesh babu

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 Distribution refers to bringing the product

to the market and giving it to the final consumer According to Mossmam & Norton “distribution is the operation which creates time,place & form utility through the movement of goods and persons from one place to another”.
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 Right product in Right quantity in Right condition at the Right time and Right place for the Right customer at Right cost .

channels of distribution .1.Physical distribution 2.

” ATHIRA NAYAR . In the words of AMA “physical distribution is moving of finished products from one end of a production line to consumers.

ORDER PROCESSING WAREHOUSING INVENTORY TRANSPORTATION .

 CHANNEL OF DISTRIBUTION REFERS TO THE PROCESS OR INTERMEDIARIES THROUGH WHICH GOODS MOVE FROM THE PRODUCER TO THE ULTIMATE CONSUMER. “CHANNEL IS SET OF INDEPENDENT ORGANISATIONS INVOLVED IN THE PROCESS OF MAKING A PRODUCT OR SERVICE AVAILABLE FOR USE OF CONSUMPTION “ PHILIP KOTLER .

ZERO LEVEL CHANNEL(DIRECT MARKETING) ONE LEVEL CHANNEL TWO LEVEL CHANNEL THREE LEVEL CHANNEL .

.ANALYSING CONSUMER SERVICES NEEDS SEETING THE CHANNEL OBJCTIVES AND CONSTRANTS IDENTIFYING THE MAJOR CHANNEL ALTERNATIVES EVALUATING THE MAJOR ALTERNATIVES.

SELECTING CHANNEL MEMBERS 1.CAPACITY OF CHANNEL MEMBERS FOR MAKING SALES .REMUNERATION TO BE GIVEN 3. CHANNEL MANAGEMENT CALLS FOR SELECTING AND MOTIVATING INDIVIDUAL CHANNEL MEMBERS AND EVALUATING THEIR PEROFMANCE OVER TIME.REPUTATION OF CHANNEL MEMBERS 2.EXPERIENCE OF CHANNEL MEMBERS 4.

8 11 . THE SPECIALISED PERSONS WORKING WORKING BETWEEN THE PRODUCERS AND CONSUMERS AND HELPED IN DISTRIBUTION OF PRODUCTS ARE CALLED MIDDLE MEN.

DIRECT THE FLOW OF GOODS FROM PRODUCERS TO CONSUMERS 4.WAREHOUSING & STORING OF GOODS 7.HELP IN THE CREATION OF PLACE.PROVIDE MARKET INFORMATION 5.UNDERTAKE ADVERTISING & PUBLICITY 6.HELP[ IN EFFICIENT DISTRIBUTION IF GOODS 2. 1.COLLECT BIG ORDERS WHICH LEADS TO LARGE SCALE PRODUCTION 8. 3.UNDERTAKE TRASPORT.TIME & POSESSION UTILITIES.HELP TO KEEP THE PRICE STEADY. 12 .

 MERCHANT MIIDDLE MAN ARE THOSE WHO OBTAIN TITLE TO GOODS WITH A VIEW TO SELLING THEM AT A PROFIT 1.RETAILERS RAMESH & RAJESH .WHOLE SALERS 2.

. FIRST INTERMEDIARY IN THE CHANNEL OF DISTRIBUTION. HE STANDS IN BETWEEN THE MANUFACTURER AND THE RETAILER. A TRADER WHO DEALS IN LARGE QUANTITY.

1.STORING OF GOODS IN PROPER WAREHOUSES.DISTRIBUTION OF GOODS TO RETAILERS 4.FINANCING THE RETAIL TRADE 6. 2.STABILISING THE PRICES . 3. ASSEMBLING OF VARIETIES OF GOODS FROM DIFFERENT MANUFACTURERS.GRADING OF GOODS 7.TRANSPORTING OF GOODS 5.

SERVICES TO RETAILERS 3.SERVICES TO MANUFACTURES 2.SERVICES TO SOCIETY .1.

. THE RETAILER WORKS BETWEEN WHOLESALER AND CONSUMER WAL MART IN USA IS THE LARGEST REATAIL SHOP IN THE WORLD. THE RETAILER BUYS SMALL QUANTITIES AND SELLS THEM TO ULTIMATE CONSUMERS. THE SALE OF GOODS IN SMALL QUANTITIES TO ULTIMATE CONSUMERS.

5. 3.SORTING AND GRADING OF GOODS. 2.KEEPING READY STOCKS OF LARGE NUMBER OF ITEMS .1.COLLECTION AND ASSEMBLING OF VARIETY OF GOODS.SELLING OF PRODUCTS IN SMALL QUANTITIES 4.UNDEETAKING TRANSPORT FOR CARRYING GOODS.GIVING CREDIT FACILITIES 6.

1.SERVICES TO MANUFACTURTES & WHOLE SALERS .SERVICES TO CUSTOMERS 2.

Ramesh & rajesh .