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Social media and interviews

Martin Fowlie BirdLife International

New tools and social media
Using new tools/social media to get your news/message out to the world. • In the modern world organisations/individuals can be their own broadcasters. • It has never been easier to get your news out • BUT there‘s never been more news out there!!

) .New tools What do we mean by new tools? • Everything from social media to ways of doing stuff via the web (questionnaires etc.

Facebook.What is Social Media Social media refers to most types of on-line media.g. Twitter • On-line Video . such as: • Blogs • Social Networking (e. LinkedIn.

news headlines. or "channel") includes full or summarized text. plus metadata such as publishing dates and authorship. An RSS document (which is called a "feed". and video—in a standardised format.‖ . audio.The magic of RSS • According to the all-knowing(!) Wikipedia “RSS (most commonly expanded as Really Simple Syndication) is a family of web feed formats used to publish frequently updated works—such as blog entries. "web feed".

. which is known as doing an interview ‗down the line‘. • TV clip could be as short as 10 to 20 seconds. • If you are filmed for TV outside of a studio. • Interviews can take place either in a studio or outside this will depend on the story and the amount of time and resources the radio or TV station has available.Media Interviews • There are two types of TV and radio interview. but live is best. a camera operator and a reporter. prerecorded and live. there will usually be two people involved. • There are pros and cons of both these. If your interview is in a studio you may find yourself talking directly with your interviewer or you could be in a room by yourself talking into a camera or microphone. or up to three minutes for radio.

Preparing for an interview • Think about who your audience is in advance – find out when the interview will be aired or published and consider who may be watching. listening or reading. get as much background information as possible by asking the following questions: • What is the subject? (Ask for an outline and the main questions or topics the interview will cover) . • When you are asked to give an interview.

Preparing for an interview • How long will the interview be? • Will it be a live or a pre-recorded interview? • How will the material be used (e. a short clip or a longer feature)? • Is it a one-to-one interview or a group discussion? If it‘s the latter who else will be involved and what are they likely to say? .g.

Prepare and practice • Write down your three key messages. what is BirdLife International? Why does nature matter? • Anticipate difficult questions. These should be the three most important things you want to communicate. is climate change just a theory? Think of answers that will help you make your point . • Be prepared for obvious questions. For example. For example. Write down the arguments that might be made against your points and prepare answers.

. into a tape recorder or video camera. or to a friend – this will help you feel prepared and build your confidence • It doesn't matter if you have an accent.that‘s better than sounding too slick and rehearsed . or have to pause to think of an answer .because normal people don‘t talk like that. are nervous.Prepare and practice • Practise out loud in front of a mirror.

where relevant.. and examples that people can relate to. . • A good interview contains plenty of examples. • A good interviewee will be able to replace any jargon or technical terms for the subject areas with everyday words.so a your grandmother can understand the answers given by a microbiologist for example. Sound enthused to be talking to the world about your specialist subject! Think about what engages you when watching someone talk..Prepare and practice • It needs to be lively and passionate.

The interview will only be short so you need to get your key points across as early as possible.Giving the interview Remember to say your key messages. . When you are asked a question try to answer in a way that brings the conversation back to your key points.

Bridging What is bridging? You have a short time to talk about your subject You want to get your message across Bridging is what you do to link back to your subject Reporters question Your answer The bridge .

‖ ―What I want to make sure you understand here is.‖ ―Let‘s look at it from a broader perspective... it would be.Bridging • • • • • • • • • • • • • • ―If I could only say one thing about this..‖ ―Even more importantly.....‖ ―There is another important concern...‖ ―The most important thing to remember is...‖ ―What‘s important to remember is..........‖ ―The key issue is..‖ ―Our first concern is.‖ ―You should also remember.. specifically that....‖ ―There is more to the story....‖ ―The most important point is.‖ ―What that means is.‖ ―If you remember only one thing I say.‖ .

Use simple words to paint a picture and express feeling. .Giving the interview • Try not to fidget. sway or rock from foot to foot it can make you look unconfident or shifty. • Do not use jargon or too many facts and figures. If your presentation is understated and neat then people will concentrate on what you have to say and not what you are wearing. You are a campaigner because you care about the issues. • Eccentric clothing or behaviour will distract the viewer. Make sure your passion and enthusiasm come across too. • Silence can be a trick – don‘t let it tempt you to go on talking when you have finished making your point.

don‘t pretend. viewer or reader on how to live their life. • If you don‘t know the answer to a question then say so. ―I‘m not sure about that but what I am certain about is etc‖ • Do not lie or exaggerate.Giving the interview • Connect with the listener. Instead sell the benefits of what you are campaigning for. . Steer you answer back to your key point by saying. • Don‘t lecture the listener. identify local examples and refer to real life situations.

Staying cool. • Don‘t forget to mention your organisation and funders – people need to know who to go to for more information if they are inspired by your interview. .Giving the interview • Do not lose your temper or get angry. calm. stop and ask for the question to be put to you again. • If you stumble with your answer during a recorded interview. and collected is the best way to win the argument.

• In TV interviews look at and talk to the reporter. .Giving the interview • When you talk to a journalist anything you say can be quoted. This will allow you to concentrate without feeling self-conscious and avoid noise interference on the recording. make sure you are in an area that is quiet and free from interruptions. If eye contact makes you nervous. not the camera. Nothing is ‗off the record‘. fix your gaze a couple of inches above the interviewer‘s head. • If you are doing a radio interview over the phone.

What did friends think? .Assessing your interview • Did you get your message across? • Did you connect with the interviewer/audience? • Did you mention your organisation/funders? • Get feed back.

Does the community support your work? .Questions to ask? 1. What are you trying to accomplish? 4. What is your project? 2. Why is it important? 3.