14/09/13

Class - Marketing

IT service industry
Roll No. Name

MR13406

Tushar N. Chole

Introduction
Information Technology (IT) is a general term that describes any technology that helps to produce, manipulate, store, communicate, and/or disseminate information.
Information Technology (IT), as defined by the Information Technology Association of America (ITAA), is "the study, design, development, implementation, support or management of computer-based information systems, particularly software applications and computer hardware." IT deals with the use of electronic computers and computer software to convert, store, protect, process, transmit, and securely retrieve information.

History of Indian IT Sector

Four basic periods Characterized by a principal technology used to solve the input, processing, output and communication problems of the time: Premechanical, Mechanical, Electromechanical, and Electronic

The Premechanical Age: 3000 B.C. -1450 A.D.

Writing and Alphabets-communication. Paper and Pens--input technologies. Books and Libraries: Permanent Storage Devices. The First Numbering Systems. The First Calculators: The Abacus.
4

The Mechanical Age: 1450 - 1840

The First Information Explosion.

The first general purpose "computers" Slide Rules, the Pascaline and Leibniz's Machine.

The Electromechanical Age:1840 - 1940.

The Beginnings of Telecommunication. Voltaic Battery Telegraph Morse Code Telephone and Radio Electromechanical Computing
6

The Electronic Age: 1940 - Present

e-Chaupal e-Marketing e-Commerce e-Learning

e-Health Care
BPOs
7

Top 10 Companies
1. Tata consultancy services 1968 Ratan Tata 277,586 employees provider of business consulting, technology, engineering, outsourcing services.

2. Infosys 1981

N.R Narayan Murthy, Nandan Nilekani, N.S. Raghvan, S. Arora. 157,263 employees provider of business consulting, technology,engineering,outsourcing services.

3. Wipro 1997
Azim Premji 147,281 employees Provider of delivering technology-driven business solution

Source: Official page of TCS,INFOSYS,WIPRO.

4. HCL 1976 Shiv Nadar 85,505 employees scientific calculators to manufacturing computers 5. 6. 7. Mahindra Satyam 1987 Bvrraju Ramalinga Rajuu 27000 employees Business Consulting and outsourcing services Mphasis 2000 Jaithirth Rao 40,426 employees Business Consulting and outsourcing services Oracle financial company 1990 Chaitanya Kamat (CEO and MD) 9,682 employees Business Consulting and outsourcing services

Source: Official page of HCL,MS,MPHASIS,ORACLE.

8. Tech Mahindra 1986 Vineet Nayyar(VC) C. P. Gurnani(CEO) 84,000 employees Business Consulting and outsourcing services

9. Mind tree 1999 Subroto Bagchi(Chairman)Krishnakumar Natarajan(CEO) 12,239 employees consulting and implementation company 10.Polaris financial technology 1993 Arun Jain (Chairman & CEO)Govind Singhal (President) 13,000 employees consulting for core banking, corporate banking, wealth & asset management and insurance
Source: Official page of TECH-M,MIND TREE,PFT.

INDUSTRY ASSOCIATION
IT refers to the use of technology, be it hardware or software, for data processing, business solutions & day-to-day functioning of companies.

CHALLENGES OF IT INDUSTRY
Customer service : Improve customer service by listening to and meeting the client's needs. Make customer service job number one. Productivity : Make the best use of new technologies like cloud and mobile computing but search out additional ways to increase productivity. The mobile generation : Any productivity gains achieved using mobile technology in the workplace may be more than offset by the additional burdens placed on the IT workforce during nonworking hours. Multinational operations Thus we observe that the Indian IT industry has been facing some challenges but if effective steps are taken then it will surely help it to remain competitive in the future as well.

OPPORTUNITIES OF IT INDUSTRY
IT refers to the use of technology, be it hardware or software, for data processing, business solutions & day-today functioning of companies. Every industry depends on IT - banking, financial services, retail, media, pharma, automobile, manufacturing, telecom, hospitality etc. Technology & software solutions have become a part of all companies - Government bodies, startup firms and small &medium enterprises. Newly emerging trends & technologies like cloud computing, mobile applications, social media & data analytics give rise to new opportunities in this sector. According to the NASSCOM Strategic Review 2012, there is going to be a need for around 110 lakh skilled professionals.

Career Opportunity in IT service industry

Software Engineers Web Developers System Analysts Consultants

Technical Writers
E-Commerce Knowledge Engineers Web Masters Networking

Computer Education

Emerging Trends in IT service industry

Growth of E-Commerce in India

Cloud Computing & Awareness

Mobile Applications and its usage

Socialization of Technology

Social Networks
E-Banking & E-Commerce Open Source Tools & Platforms

Social Networking Portals having Maximum Number of Users

In less than a decade, social media has rapidly integrated itself into our everyday personal and professional lives.

Awareness of social networking sites is very high Facebook

is close to 100%, Twitter reaches 80% awareness and Google+ is known by 70%, LinkedIn has relatively low awareness with 4 out of 10 internet users familiar about it, It has strong niche position in B2B market 7 out of every 10 internet user is on at least one social networking sites This implies that more than 1.5 billion users use social networking sites.

State of E-Commerce in India

Indias online users grew by 50% in July 2012 There were 12.5 Crore unique visitors, half of whom spend time on internet from home or work, the rest half from shared computers.

75% % internet users in India are in age group of 15-34

years (Male- 45.6% & Female 29%) India is one of the youngest online demographic globally

Some Top E-Commerce Portals of India

Some Open source Tools

CONCLUSION
Very good future prospects

IT service industry is on going requirement of every nation.

Opportunities for Investors, Entrepreneur, Youth and Countries Continuous growth year by year

But with more and more educated people in India, there will be even more engineers in the future, and software competition will be on a rise.
Regardless of whatever happens to the future of software in India, the people who are outstanding in their profession will continue to be in demand