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Presented By:Vivek Jaiswal
Managing a company’s strategic approach to
Day-to-day operation of the corporate travel
The negotiations with all vendors. Traveller safety & security.
MakeMyTrip is an online travel company headquartered in Gurgaon, Haryana led by Deep Kalra. The company provides
online travel services including flight tickets, domestic and
international holiday packages, hotel reservations, rail and
bus tickets. In 2011 and 2012, MakeMyTrip made strategic
acquisitions in pursuit of growth through new channels and markets in the South-East Asia region.
Industry:- Online Travel
Founder:- Mr.Deep Kalra
Headquarters MakeMyTrip:- Gurgaon, Haryana, India.
Services:- Domestic and International Flight Booking, Hotels and Holidays bookings, Bus and Rail booking, Car bookings. Revenue:- US$ 196.5 Million (2012) Employees:- 923 (Dec 2012)
Segment :- Internet users looking for travel booking.
Target Group :- Travellers who use internet for online transactions. Positioning :- Positioned as a trusted online booking portal as well as travelling consultant.
Marketing Mix Analysis
International and Domestic air tickets Hotel Packages to different destination within India and international Hotel booking in different destination both within India and International destination Railway ticket Private and taxi rentals MICE (Meetings. Incentives, conferences and Exhibitions)
Showing the best price offers the customers can get in different airlines/railways/buses/cars. agents are not allowed to take extra commission. Internet marketing /e-business. Dedicated 24X7 customer care support and they have offices in 20 cities across India and 2 international offices in New York and San Francisco. Promotion in all social sites like Facebook, Twitter, You tube,News papers, Magazine. Sales promotions: by giving festival discounts, round trip tickets discounts, best deal of the month special offers to different holiday destination
No direct relationship between customer and employee, it is mostly a self service marketing. For the customers who don’t know internet handling ,travel agents are available (who are like distributors/dealers) 24x7 customer care service.
Make my trip is offering best customer care service in support of Booking/cancelling booking/Printing E-tickets/Checking Refund status/make a payment. Head Office in Gurgaon, other offices in Faridabad, Banglore etc.
They follow easy process/simple process of booking tickets like filling up customer name, phone number, address etc Mode of payment is possible by any bank cards bank debit/credit cards.
“enabling the promise”
“setting the promise”
“delivering the promise”
External & Interactive Marketing
External Marketing : "Setting the Promise"
Marketing to END-USERS. Involves pricing strategy, promotional activities, and all communication
Interactive Marketing : ”Delivering the Promise”
This refers to the decisive moment of interaction between the frontoffice employees and customers.
o Internal Marketing : "Enabling the Promise"
• Marketing to EMPLOYEES. • Involves training, motivational, and teamwork programs, and all
communication with employees.
• Performed to enable employees to perform the service effectively, and
keep up the promise made to the customer.
STRENGTH: One of the earliest market entrants. Presence in the international business scenario. Secure and trusted channel for facilitating payments. Attractive brand name and convenient website navigation
WEAKNESS: General Reluctance in customers to use internet for financial transactions like booking tickets online
Customers still using traditional methods of bookings.
Offer better travel packages in line with customer expectation.
Untapped sections of international tourism market.
THREATS: Possible lack of co-ordination with tourism entities. Present competitors having substantial market share. Newly emerging online booking portals with better