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IRWIN’S

CONTACT POINTS
(ATL, BTL)

Joweldine Saparita
Irwin Carino
James Cabanza
IRWIN CARINO SCHEDULE
Weekdays TIME ATL BTL RECOMMENDATION

Watching tv, 6:30-8:00am TVC Banners


Internet, grooming Billboard
(15 mins) Internet

Going to school 8:00- 9:00am Radio Transit ads,


-Jeep, Lrt and Banners, Billboard,
walking Top ads

Print production 9:00- 12:00nn Banners, Tarps


class

LUNCH BREAK 12:00- 1:00pm Radio (Liempohan) Banners, Tarps, There’s a lady outside
Store ads, Billboard giving out free coupons
exclusive for letran students
only to avail happy hour in
padis point.

Art Direction class 1:00- 4:00pm Banners, Tarps

School, SM, Vito 4:00- 6:00pm Radio (jeep) Banners, Tarps,


cruz Store ads, Billboard
(st. Benilde)
TIME ATL BTL

Going back to Home 6:00- 7:15pm Radio (jeep) Top ads, jeep ads,
(rush hour traffic) billboard, banners,
tarps

Computer 7:15- 8:00pm TVC Internet Padi’s Point email pop


ups
Dinner 8:00- 8:30pm TVC Internet Padi’s point
application on
facebook.
Washing 8:30- 9:00pm TVC

Chill, YM, TV, DVD, 9:00- 3:00am TV, Magazine Internet


Telephone, Surfing
the net

Sleeping 3:00- 10:00am


WEEKENDS TIME ATL BTL
Wake up, TV shower 11:00- 1:00pm TVC Padi’s being a
LUNCH/ BREAKFAST sponsor to a tv
show.

GO to Mall 1:00- 7:30pm Radio Banners, Ads, In the mall we will


Taxi, Jeep, Lrt Billboards, Flyers make a place where
(Movies, Wallktrip, there is a Padi’s
Shopping, Dinner point atmosphere.
The chair and table.
This could be a
hangout place.

Go home 7:30- 8:30pm Radio Banners, Ads, Photos of Padi’s


Taxi, jeep, Lrt Billboards point on the tables,
chairs, benches in
the mall.

Surfing net, TV 8:30- 9:00pm TVC Internet Referals for friends

TV, Telephone, 9:00- 12:00am TVC Internet Telephone calls for


Internet reservations.

Telephone 12:00- 2:00am Padi’s point can


have a connection
with the telephone
company.

Sleep (--,) 2:00 Padi’s Point TVC


TV
 Recommendation:
Since our target market is a Transitional,
most of our suggested materials are from
BELOW THE LINE such as Banners, Priint
ads, Billboards, and specially internet pop-
ups. Since Irwin is an Advertising student,
he is exposed to different kinds of media.
An outgoing person like him can easily
grasps our promotional ads on PADIS
POINT BAR plus the fact that he can make
recommendations to his friends
Innovative Approach
Since our target is a transitional student he values
self- satisfaction, he can be one of PADIS POINT’S
contact person for making guest reservation for
referals. Irwin is an Internet buff so he can use
this media to broadcast bar events and earn easy
money for reservation.