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CSRAditya K

Ashwini N K
Gulzar Banu
Himaja Lakshman
Praveen Pujar
Supriya S
Definition
• Corporate social responsibility is a concept
whereby organizations consider the interests of
society by taking responsibility for the impact
of their activities on customers, suppliers,
employees, shareholders, communities and
other stakeholders, as well as the environment.
• The term CSR came in to common use in the
early 1970s
Contd...
• CSR agenda of a corporation is reflective of its social conscience and
commitments to the community and society at large within which it
operates.
• It is no more viewed as a liability on corporate resources.
• More and more Companies have increasingly realized that it is an
investment with multiple benefits for the corporate sector.
• Various empirical research findings clearly pointing to a strong
positive correlation between CSR and corporate profitability have
further provided the impetus.
CSR In India
• Corporate Institutions in India remain
constrained in terms of their reach;
both geographically and
demographically.
• Their efforts appear insignificant in
light of the size of our country and
diverse, multiple problems therein.
Importance of CSR
• CSR is an important business strategy.
• Crucial to maintain success in business
“The 21st century will be the century of the social
sector organization. The more economy, money, and
information become global, the more community will
matter.”
Peter F. Drucker14
Founder of the Drucker Foundation
Arguments For
Corporate Social Responsibility

• Recognition of
inter-dependence
• Create Shareholder
Value
• Increases Revenue Base
• Strategic Branding
• Human & Intellectual
Capital
• Risk Management
Arguments Against
Corporate Social Responsibility

• Dilutes the primary


aim of business
• Business is not
equipped to handle
social activities
• Questionable Motives
• CSR is a strategy for
avoiding regulation
Cadbury India limited
An Overview of the company
• Cadbury is a leading global confectionery company with
an outstanding portfolio of chocolate, gum and candy
brands.
• Started its operations in 1948 for covering almost 60
countries as on today.
• five company-owned manufacturing facilities at Thane,
Induri (Pune) and Malanpur (Gwalior), Bangalore and
Baddi (Himachal Pradesh) .
• 4 sales offices (New Delhi, Mumbai, Kolkota and Chennai).
The corporate office is in Mumbai.
• key brands are Cadbury Dairy Milk, 5 star, perk, Éclairs
and celebrations.
• Cadbury Dairy Milk is considered the "gold standard" for
chocolates in India
CSR practices carried out by
cadbury
• Check dam built near Bangalore factory to conserve rain water.
• Pioneering cocoa cultivation in India.
• 28 solar powered streetlights near B’lore factory as an effort to
reduce global warming.
• Sahyog- non-formal schools at HP
• This is the first phase of Project SAHYOG an 18 month project which
commenced in January this year in partnership with an NGO RUCHI.
• Cadbury in tie-up with Bharti-Walmart to support education needs of
underprivileged children .
• Sarvam program
• Cadbury spreads smile at vatsalya.
• Gurikha project
At Infosys, the distribution of wealth is
as important as its legal and ethical
creation
– Infosys Foundation
– Community service
– Social commitment in education
The spectrum of
involvement
• Sustainability Report
• Arts and Culture
• Environment
• Healthcare & Education
• Diversity
• Talent
• Tomorrow's Global
Company
• Community initiatives
• Endeavours — embracing everything from health
and education to art, sport and more.
• Tata Council for Community Initiatives
Initiatives
•Tata Chemicals Society for Rural Development
•Tata Steel Rural Development Society
•Rallilove ACTS (Assisting Communities
Through Service)
•Voltas for Women.
TCS Initiatives
• TCS Environmental Policy
• TCS Waste Reduction, Reuse, Recycle, and Green Purchasing
Policy
• TCS eWaste Management Policy (26.0 KB PDF)
• TCS Environmental Status Report
• Green Procurement Policy
• TCS Corporate Sustainability Report Environmental Objectives
• Environmental Performance
• Occupational Health & Safety Objectives for 2009-2010
TATA tea Initiatives
• Comprehensive labour welfare programmes - free
housing, healthcare and community development
facilities.
• Estate hospitals and 2 large referral hospitals.
• Adult literacy centres and childcare centres.
• Has established schools to educate children of estate
employees, and has instituted scholarships for these
children.
• Manages a programme for physically disadvantaged
children in its estate.
CONCLUSION

It can be concluded that in today’s


informative world where information are
readily available to general public CSR has
been an important part of any organization to
be successful. Organization in present world
cannot be successful without taking into
account the social responsibility. CSR includes
the interest of the nation and its people. CSR
has been a vital component for any
organization to have perpetual success and to
create brand.