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M.Design (Visual Communication), Sem. 3 students Industrial Design Centre, IIT Bombay 29.10.09
One of the pillars on which the Internet rests is digital data.
Data => “bits” Why digitize : - data compression e.g. video - error correction e.g TV, radio, telephone - bits can be moved around & commingled => consumed differently Fibre optics allows transfer @ Gigabits / sec *From the book “Being Digital” ,Nicholas Negroponte, MIT Media Lab, 1995
Being Digital : Implications
Geography does not matter Data can be stored, time does not matter High volume bits => power shifts to the user High volume bits => User Interface will have to evolve Concerns : Piracy, privacy, data theft, digital vandalism…
Internet : a history
By means of electricity, the world of matter has become a great nerve, vibrating thousands of miles in a breathless point of time ... The round globe is a vast ... brain, instinct with intelligence!"
The Sputnik, 1957
The surprise launch of Sputnik by Russia caused President Eisenhower to launch the Defence Advanced Research Projects Agency, that gave rise to the Internet
Internet : An outcome of military and scientific research
Defence needs : ARPANET, to withstand enemy missile attacks, 1960s Science research lab CERN - Internet protocols : TCP/IP ‘83-’84, - First Web servers and client m/c, ‘90 - WWW invented to exchange papers with scientists of other labs, ’91 Internet sector in India privatized ‘98
Three things needed to get Internet going.. Access, devices, content
Over 1.6 billion* Net (PC access) users worldwide India has 50 million^ users Broadband penetration & speeds going up Access via mobile going up : is the future of Internet access
^ my estimate, conservative
Servers, PCs, laptops, netbooks, smartphones, iPhones, mobile phones, tablet PCs, thin-client PCs, gaming consoles,..
230 million* + websites worldwide What’s hot items : Video, Social media, Search Indian languages use has not grown Worldwide, language growth is forecast
* Netcraft, Sep ‘09
Some industries impacted by the Net
Advertising, auctions, auto, banking, bill payments, classifieds, DVD rental, education, financial services, gaming, governance, jobs, libraries, matrimonial, music, news, photography, politics, real estate, retail, shopping, stock trading, telephony, travel, ticketing.. Q. : Which got impacted first & why ?
Some reasons why
Where there is a high direct sales cost e.g. encyclopaedia Where cost of physical distribution high e.g. newspapers, music, tickets Where the cost of information is high e.g. health care (U.S.)
What do people use the Internet for ?
Communication Information Commerce Entertainment Q. : Which two uses dominate ?
The 3 Cs of the Internet
Content => Community => Commerce One leads to the other
Why is the Internet important ?
It has both reach and richness Reach : Already reaches ~ 2 billion people Richness : A combination of - bandwidth - interactivity - customization / personalization This has profound implications..
Which applications are more in use in India, the U.S. & China & why ?
Useful things every working professional should know (about the Internet)
How do people ‘consume’ Internet content (vis-à-vis other media) ? What is ‘the long tail’ ? What is (the big deal about) Web 2.0 ? What does it cost to be present on the web ?
Internet’s impact on print and other media
U.S. newspaper circulation
Q. Why did circulation decline ?
How are these media evolving ?
Newspapers Encyclopaedia Music Movies Graphic Design ! Printing
How are books evolving !
Amazon.com Digital libraries Google Book Search Mobile learning Flexbooks (a.k.a. transbooks) e-Readers
The Kindle (in India this Nov.)
Sure looks good !