Dat Electro Business Plan 2014

• Develop the Low Current Division. • Business Development in Building Automation and Radio Telecom sector. • Vendor Registration for various Government & Public sector. • Development of Materials Supplier for all the division. • Development of installer & Testing team in-house or subcontractor.

MEP DIVISION

Dat Electro Business Plan 2014 Agenda  vision & Mission  Revenue Sales Forecast for 2014  Business potential & Opportunities  Marketing Strategy  Marketing Programs  Key issues to be resolved  Profit  Organization Chart 2 .

with maximum efficiency and reliability . Reputation and Financially strong Business Contacts & Relations 3 Experience in Providing Turn key products &Solutions. Company Name. price oriented Businesses by offering and delivering End-to-End Products & Solutions with good services & better support . Keys to Success : Differentiate from Box-Moving . . 4. Mission : Technology seeks to capture potential market share in the areas of (ITC& Security) by providing the latest End-to-End Solutions for its customers through on time delivery with comprehensive Sales & Technical Support. Vision : Technology serves its clients as a trusted partner by providing them with the loyalty of a business partner and the economics of an international standard. We make sure that our clients have what they need to run their business as well as possible.vision & Mission 1. 2. 3. Dat Electro Business Plan 2014 Objectives : Capturing high potential Business in Saudi Market Share . Achieving 5 millions as 2014 Sales Target.

000.000 500.000 3.000 5.000 4 .Dat Electro Business Plan 2014 Revenue Sales Forecast for 2014 Products & Services Sales Summary List Total S.000.R Cables & Accessories Projects and solutions Racks & Cabinets Tools Grand Total 1.000.000 500.

000 5 .Dat Electro Business Plan 2014 Business potential & Opportunities No 1 2 3 4 Customer Name System Integrators Resellers Contractors Semi GOV Total S.000 3.000 500.R 1.000.000 500.000.000.000 5.

Dat Electro Business Plan 2014 Target Markets focuses on Resellers. focus on GOV & Semi GOV ( List is attached ) Including : ◦ Resellers:  Computer Market  Electrical Market ◦ System Integrators :  SBM  BTC  Abdullah Fouad ◦ Semi GOV :  ARAMCO  SEC  RCJY  SABIC Contractors:  NSMA Al Khodri Al Fowzan Al Rashid Al Saif AL-Saad Al-Mabani Al-Kifah Bin Laden Saudi Oger USSG AL-Fanar BT&T special 6 . Contractors. System Integrators and.

(RCYJ. intersec expo Security . SEC and SABIC)  Work with big contractors on mega projects. ARAMCO. TETRA at Saudi Aramco  Digital Media and advertisements  Seminars and workshop  Invitation of key clients to visit Hyperline factories.Dat Electro Business Plan 2014 Marketing Strategy The Marketing Strategy is the core of the main tactic :  Emphasize Services & Support  Products Approval  Build a Business Relationships.  Participate in exhibitions such as GITEX.  Pre-Qualification with GOV & Semi-Gov.  Focus on Semi GOV as key target markets. 7 .

.ARAMCO Exhibitions 8 .Computer & Security Exhibition . Seminars & Workshop : plans to hold IT. Exhibitions : Plans to participate in most of the IT Exhibitions in Saudi Arabia including : . Communications.Dat Electro Business Plan 2014 Marketing Programs : Web-Page. Seminars in Saudi Arabia. Security. Brochures : Company profile and marketing materials.GITEX . Technical Training: Hyperline will provide training as needed.

the Hardware is like the razor . upgrade services . We expect sales SR 5 Million this year ( 2014) . Hyperline will hire local Salesmen whom they have experiences in Saudi market . We have to sell our Service & support . and the Support Service . and seminars are the razor blades .Contacts and Relations. Not the Product . we need to serve our customers with what they really need.Dat Electro Business Plan 2014 Sales Strategy : We need to sell the company . The Yearly Total Sales chart summarizes our ambitious sales forecast . 9 .

000 500.000 10 .925.000 500.Dat Electro Business Plan 2014 The Profit.000 1050.000.000 125.000 1.000 GM 25% 35% 25% 25% Profit 250.000.000 500. Product Cables & Accessories Projects and solutions Racks & Cabinets Tools Total Profit Sales 1.000 3.

Investment Requirement Manpower =  Warehouse + Show Room =  Additional  11 .

Others Products… 12 .

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Further Step……. 15 .

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