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By Group 7 Nittiaraj A/L Perumal Samihah Ahmed Aliaa Mohd Ziyadi

Zynga presented its approach to adopting cloud at the Interop Enterprise Cloud Summit in Las Vegas. Those who dismiss this as some silly social media company that doesnt count as a legitimate enterprise use case, which I am sure some will, miss the point completely. Regardless of the company, industry or vertical, this is a massive-scale operation that is realizing significant management efficiencies. To set some context around the levels of scale we are talking about, here are some pretty incredible business metricsaround the adoption of Zynga and social gaming.

It built own private cloud, the zCloud (internal Zynga private cloud): When the game growth slope is vertical, it cant build fast enough. When growth is less than vertical, it can build the system to meet this demand.

It uses industry-standard servers and hypervisors (xen, kvm).

It creates Amazon-like security zones. It's infrastructure is integrated with RightScale. The zCloud works on an IP routed network and is required to scale, it just doesnt scale on layer 2 switches.

Today's infrastructure is based on a hybrid model (AWS + zCloud).

It uses a single "pane of glass" to provision zCloud or AWS instances through Rightscale

zCloud Stats include: zCloud went from concept to production in <6 mos. Zynga can fully provision >1000 physical servers in 24 hours and has done this multiple times (install, plug in, provision, available). It has grown to a 75x'ed server count between Jan 09 and Jan 11.

Q1: What business benefits do cloud computing services provide? What problems do they solve?

What business benefits do cloud computing services provide?

Amazon Web Services (AWS) support the biggest marketplace for global trade. The cloud computing can provide customers many sources which they want to get, like Zynga which is the developer of Facebook applications like FarmVille. If companies use the cloud computing in business, they can reduce lots of cost which support and maintenance on the hardware and software. Cloud computing solves many problems, such as reducing cost; improve efficiencies, providing sources for customers, and remote services.

Q1: Continued
What problems do they solve?

Expensive IT: Cloud computing levels playing field business and their enterprise counterparts by delivering affordable and accessible IT solutions. Cloud computing presents an economic advantage to business by providing IT solutions at a lower cost and increased access to data from virtually any device Mobility Restrictions : Businesses are eager for increased mobility of business applications on smartphones, which rely on timely updates only available from cloud-based software management. Cloud-based providers solve the challenge of mobility by providing service updates almost immediately, which bring enormous productivity gains
Limited Growth Capacity: The cloud can hold an unprecedented amount of data and cloud technology can be continuously rescaled to fit a companys changing needs. Cloud capabilities offer companies more opportunities and greater reach, solving the daunting challenge of limited growth capacity.

Q2: What are the disadvantages of cloud computing?

Possible downtime Inflexibility

Security issues Lack of support

Q3: How do the concepts of capacity planning, scalability, and TCO apply do this case? Apply these concepts both to Amazon and to subscribers of its services?
All these need a cloud computing to support these and these also can support the cloud computing. Amazon is the one of the biggest online retailer over the world so that Amazon need a huge fixed cost to maintain and support the big cloud computing CRM for Amazon. As an online retailer, products and customers are the most important thing to Amazon. The demands of products are changing every day, so they need capacity planning to process it and capacity planning will take the Amazon in the best status.

During customers use the Amazon, sometimes there will be millions of customers, and maybe sometimes there just have thousands of customers, so the scalability will accommodate the Amazon into a right status in order to make sure it can reduce cost at the extreme.
At last, there are many sellers and buyers in Amazon, so the sellers and the customers are very take care of the cost in business.

Q4: What kinds of businesses are most likely to benefits from using cloud computing? Why?
Online business is the biggest user of cloud computing, at first online business need to process too much data and information online, online business also need save and keep many information of customers, so it need a strong cloud computing to support it.

Using the cloud computing can get the maximum level of reducing cost.
From example, the customers need to use digital media to upload or download much information so they have to have a strong cloud computing to support the services. Logistics business also needs to use cloud computing to support the services that logistics business offers. Switching information systems to the Cloud thus abolishing the need for extensive incompany infrastructure and altering the way Business Intelligence is used to support decision-making will enable firms to speed up their product development processes and to achieve profitability much more rapidly, argues Business Intelligence specialist Micro Strategy