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ALBASSAMIS JOB IS NOT FEASIBLE WITHOUT IT

SAMIHAH BINTI AHMED ALIAA BINTI MOHAMAD ZIYADI NITTIARAJ A/L PERUMAL

Transportation Market in Kingdom of Saudi Arabia


Organization : International Group of Albassami Founder : Saeed Al-Bassami (Deputy Head of the Council of Saudi Chambers of Commerce and Industrys national transport committee. Founded in 1968. Services: Air Freight, Sea Freight, Door to door, Domestic and International Courier.

COMPANY BACKGROUND

Albassami International Group is considered one of the leading land transporters in the Middle East. The estimated size of the car transportation market, both inside the Kingdom and with neighboring countries, is about 2 billion Saudi riyals and is increasing considerably annually.

At present, the group is operating all over the Kingdom and extends throughout the Gulf Cooperation Council (GCC) countries, Syria, Lebanon and Jordan.

INTRODUCTION

Business Challenge:
Management Organization

Business Challenges

Poor Asset Management - No audits on drivers - No Freight Tracking

IS

Technology

Business solution

Operational Reporting Errors - Different Trucks availability lists - Discrepant shipping reports from different branches and headquarters Competitors - Abdullah Hashem Company Ltd. - Al Talaa International Transportation Co. Limited

SOLUTION OF BUSINESS PROBLEMS

Management
Encourage knowledge sharing among branches and headquarters - Increase use of data by managers - Identify opportunity to use technology
-

Organization
-

(New Business Model)

Redesign Business Processes Built new channels of information flow Train employees in use of the system

SOLUTION OF BUSINESS PROBLEMS

Technology (New Services)


Deploy clustered Dell Servers (windows 2003) and over 270 clients (XP)

Deploy a DBMS (using Sybase Adaptive Server) and clients (using SQL anywhere)
Deploy SMS (short massage service)/POD (point of Delivery) updating
Tracking

shipment & Customer info

Deploy a web page

Online tracking with bill/phone number Rate calculation

SOLUTION OF BUSINESS PROBLEMS

Information system (customer-supplier-intimacy)


Online tracking SMS Tracking SMS on Delivery POD (print on demand) updating

Business Solution (competitive advantage)


Up to date clients data, maintenance and vehicle tracking info (every 30 minutes) (electro. data interchange) Proper budget allocation Improved investment and operational decisions (improved Decision Making) Better audit on drivers Proper performance monitoring Appraisals Loyal staff

SOLUTION OF BUSINESS PROBLEMS

1. WHAT SYSTEMS ARE DESCRIBED HERE? WHAT VALUABLE INFORMATION DO THEY PROVIDE?

Enterprise System
Shipment orders Customer Info Web services SMS, Tracking, POD updating Customer feedback Finance and Accounting Bills of landing Revenue monitoring Budget control

Sales and Marketing

Centrelize d Database

Human Resource

Shipment schedule Shipment capacity Shipment orders Vehicle tracking Info

Manufacturing and Production

Performance monitoring Branch audit Driver Audit Appraisals

2. WHAT VALUE DID THE IT/IS INVESTMENTS ADD TO ALBASSAMI?

IT/IS investments add to Albassami achieving strategic business objectives:


Operational excellence New products, services, and business models Customer and supplier intimacy Improved decision making Competitive advantage

3. HOW DID IMPLEMENTING THE SHIPPING INFORMATION SYSTEM ADDRESS THE BUSINESS NEEDS AND INFORMATION REQUIREMENTS OF ALBASSAMI?

Maintains all the sender information :

Sent
The The

car

truck number sender and receiving branches

Send

an SMS to the client acknowledging the arrival of the car.

The system also records :


clients data maintenance information

The

Holds

Linking

the data of vehicle maintenance centre with the transportation service helps to enhance company performance and achieve better customer service.

Enables standard reports to be provided to top management and head sectors about the productivity of each branch. In addition, the system allowed a better audit on all drivers tracking information.

CONCLUSION

Albassamis technology.

job

is

feasible

with

the

help

of

IT

It would be very difficult for the company to integrate all branches on a common platform without IT Technology.

http://www.bassamicargo.com
http://www.zawya.com

Management Information System- Managing the Digital firm (thirteen Edition), Kenneth C. Laudon. Jane P.Laudon

References