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E L I Z A B E T H A I K E Y

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AREA OF COMMUNICATION
For this assignment I chose to look into the field of public relations. I
would define this as falling under the category of organizational
communication. Many companies hire public relations specialists to
help them when communicating with the public.
POSITION DESCRIPTION
Public relations specialists assist companies with their communications
with the public. Their public can range from consumers, and investors to
reporters, and other media specialists. They also deal with press releases,
media inquiries, and corporate image. These specialists even write speeches
and arrange interviews for their organizational executives.
They create the image that a company wants the public to see and help to
spread the information through the public. This is done by setting up public
speaking arrangements and cultivating relationships with the
representatives of different groups.
Advertising and promotional programs are also run past the public relations
specialist to assure that it is compatible with the image that the company is
aiming for. To ensure that they stay up to date they also monitor market
trends.
REQUIRED EDUCATION AND EXPERIENCES
Media and Society
New Media Production
Media Ethics
Media Law and Regulation
Introduction to Public and
Media Relations
Multiplatform Newsroom 1
PR Strategies and Case Studies
Public Relations Campaigns
Media Research Methods
Introduction to Marketing
6 credits worth of electives
To begin in an entry level position in the field of public relations
you must earn a bachelors degree. To obtain a public relations
degree from Duquesne University one must take the following
courses.

REQUIRED SKILLS
Some of the required skills of a public communications specialist
are:
Interpersonal
Organizational
Problem-solving
Speaking
Writing
Critical thinking
Active listening

INTERVIEW
ANGELA AIKEY: DIRECTOR OF HOSPICE
What is your favorite thing about a career in public communications?
My favorite thing is that I get to meet many different clients and potential
customers and assist them in problem solving.

What is the biggest challenge of a career in public relations?
Assessing and organizing a team to meet the expectations of our patients,
physicians and facilities.

In what ways would you find your career to be rewarding?
My career is rewarding in that there is a great deal of satisfaction in creating a
plan, implementing the plan and following it through to its completion. Knowing
that all of the clients have had their expectations met.

INTERVIEW
Did you find it difficult to learn the aspects of customer relations?
Yes, customer relations has been a challenge to me in that I am a nurse by
profession, I did not have to deal with anyone but the patient and the physician in
most of my career. Now my career path encompasses a broader path of
communication to include each and every component of our organization to include,
Social Services, Chaplains, Bereavement, Nurses, Home Health Aides, Hospitals,
Liaisons, all levels of nursing facilities, and physicians to name a few.

What tips would you suggest for someone wanting to enter the field of public
relations?
The one tip I would offer is to remain open to listening and learning everything you
can. Dont be closed minded, allow others to teach you no matter how high you
climb on the ladder of success and always be willing to ask questions.

SUMMARY / CONCLUSION
The field of public relations is very interesting. It can be enjoyable and
rewarding but yet it can be difficult and challenging. There are so many
different aspects that one must learn to do the job appropriately. You
interact with the public a lot and that means being in touch with all
aspects of what may be going on within your market. There is a lot of
research, writing, speaking, and listening involved. If there is anything
that I have learned while doing this project it is to do your research. I
never realized how much a person working in public relations did.
Public relation specialists are responsible for a lot and need to truly be
connected within their marketplace. If you want to make it in this field
you must be committed.
REFERENCES
Aikey, Angela. Director Elizabeth Aikey. 7 April 2014.

CareerOneStop. 2014. 2014 7 April <www.careerinfonet.org>.

"McAnulty College of Liberal Arts." April 2014. Duquesne University. 7
April 2014 <www.duq.edu/academics/schools/liberal-
arts/future-undergraduate-students/academic-
programs/journalism-and-multimedia-arts/public-relations-
and-advertising>.

Statistics, Bureau of Labor. "U.S. Department of Labor." Occupational
Outlook Handbook. 2014-15 Edition.