Presented By

Rajkumar Banne - 03 Namrata Chavan - 07 Shantanu Gaikwad -19 Priti Kosambia - 27 Heema Parekh - 39 Amruta Wagde - 59


10 OCTOBER 2009


10 OCTOBER 2009

Forward Integration
It involves Gaining Ownership or Increased Control Over Distributors or Retailers. Example: Reliance Fresh


10 OCTOBER 2009

Backward Integration
It Involves Purchase of Suppliers in Order to reduce Dependency Example: RIL & RPL, Bakery Business


10 OCTOBER 2009

What Is Business Portfolio?
A Business Portfolio is the collection of Strategic Business Unit (SBU) that make up a corporation. The aim of portfolio analysis is: Analyze its current business portfolio & decide which SBU’s should receive more or less investment Develop growth strategies for adding new products and business to the portfolio Decide which business or products should no longer be retained.

10 OCTOBER 2009

Strategic Business Unit (sbu)
A unit comprising one or more products having a common market base whose manager has complete responsibility for integrating all functions into strategy against an identifiable competitor.


: TATA Group


10 OCTOBER 2009

Frederick Herzberg Theory
Frederick Herzberg performed studies to determine which factors in an employee's work environment caused satisfaction or dissatisfaction. Herzberg found that the factors causing job satisfaction (and presumably motivation) were different from those causing job dissatisfaction. He developed the motivation-hygiene theory to explain these results. He called the satisfiers motivators and the dissatisfiers hygiene factors, using the term "hygiene" in the sense that they are considered maintenance factors that are necessary to avoid dissatisfaction but that by themselves do not provide satisfaction.


10 OCTOBER 2009


10 OCTOBER 2009

Two Factor Theory


10 OCTOBER 2009

7-s framework of mckinsey theory


10 OCTOBER 2009

The Meaning Of 7-S
Strategy a means to achieve objectives. Structure basic framework to designate
Responsibilities and Functions.

Systems management tools for planning, decision
making, Communication and control.

Staffs human resources of the organization. Skills organizational and individual capabilities. Style is how Managers lead and motivate. Shared values organizational values which govern
behavior of its members.

10 OCTOBER 2009

BCG Matrix Of Maruti Suzuki
High Market Share / High Market Growth Here you're well-established, and growth is exciting! These are fantastic opportunities, and you should work hard to realize them. SWIFT

Question Marks:Low Market Share / High Market Growth
These are the opportunities no one knows what to do with. They aren't generating much revenue right now because you don't have a large market share. But, they are in high growth markets so the potential to make money is there. SX4


10 OCTOBER 2009

Marketing Strategies Product Development: It is a strategy to develop
new product of potential interest to its current market.Done for continuously broadening product horizons to better serve existing market. SURF EXCEL MATIC

Market Penetration : It is a strategy of deeper
penetration in the market. Done to gain more market share with its current products in their current markets. CLINIC PLUS


10 OCTOBER 2009


10 OCTOBER 2009

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