KARACHI UNIVERSITY

BUSINESS SCHOOL (KUBS)

Prepared By KASHAF ANWER
Enrolment
#BAC/CMSN/8100/2013
MBA II
GLAXO SMITHKLINE
Mission & vision

"Improve the quality of human life
by enabling people to do more,
feel better and live longer."
GSK at a Glimpse
GalaxoSmithKline Pakistan limited was created in
January 1
st
,2001.
The worlds leading research based pharmaceutical
company.
40 plants through out the world .
Headquartered in UK with operations based in the US.
Listed on London and NEWYORK stock exchange.
Presence in almost 100 countries .
GalaxoSmithKline Pakistan mainly operates in two
segments :
1- pharmaceuticals.
2-consumer health care .

HISTORY
1830-John K Smith opens the first
drug store in philadelphia.
1842-Thomas Beecham launches the
Beecham Pills business in England.
1873-Joseph Nathan establishes
Joseph Nathan and Company, the
foundation for the Galaxo Company
to be formed later.
1881-Burroughs Wellcome &
Company is established in London.
1989-SmithKline and Beecham merge
to form SmithKline Beecham.
1995-Galaxo and Wellcome merge to
form Galaxo Wellcome.
2001-GalaxoSmithKline is formed by
the merger of Galaxo Wellcome and
SmithKline Beecham .
The World Of GSK
Approx 600,000
priscriptions are
written every day for
GSK products in
Pakistan ...
GSK is awarded No.1
in terms of volume.
GSK has 8 products in
the top 20 products in
the term of value .

Augmentin become the
first ever
3BILLION
Products in Pakistan
during 2011.

Approx 10 million tablets
are consumed each day in
Pakistan .
Approx 4.3 million
teaspoons of GSK products
are consumed each day in
Pakistan
1 teaspoon =5ml
GSK has 6 products in the
top 20
In the term of
prescription..
Marketing Game Plan
Well-positioned to peers.
Broad-based, geographically-diverse and well-
balanced business.
Improved pipeline productivity.
Reduce expenditure,work closely with
customer.
Use opportunities in the growing healthcare
economies.
GSK Business Model
GSK Market Portfolio
Pharmaceuticals
Segment
1
Consumer
Segment
2
Pharmaceuticals Product Group
Consumer Product Group
Globally Plants
Singapore
India
CHINA
London
Genval Pakistan
Manufacturing Plants in Pakistan
GMS Korangi Karachi GSM LAHORE
GMS F268,Site Karachi West Wharf Karachi
Total Number of Employees
Globally
GSK employees
100,000
people,40000 of
which work in
sales and
marketing
departments.
Total Number of Employee in
Pakistan
GSK employees
786 people, 28 of
which work as
Medical service
executives, 10 as
regional sales
managers & 2 as
sales managers .
Competitors
Johnson & Johnson.
Abbott Laboratories.
Merck & Co.
Eli Lilly.
Bristol-Myers Squibb.
Pfizer.
Novartis.
Forest Laboratories.etc


Globally Ranking
TOP 15 Pharma Companies
CSR Activities in Pakistan

Winner Of Annual Environment
Excellence Award
GSK received Annual
Enviroment Excellence
Award from the National
Forum for Enviroment and
Health (NGO).