How effective is the combination of

your main product and ancillary
texts?
Joe Oliver
3322
Front Cover
Background
same on all
ancillaries
Band
members in
black and
white as in
product and
ad
Typography
same
throughout
Black
background
same
Interior
Mixture of colour and
black and white links to
product
Relates to
hallucinations and
narrative of product
e.g. greenscreen
Back Cover
Intertextual
reference to
Bob Dylan
Review links to
advert
Band
members in
colour, no
link
Logo also
seen on ad
Institutional
and label info
only on digipack
Small link
to social
media as
on advert
Magazine Ad
Use of reviews
and rating system
different to
digipack
Social media
aspect
includes logos
Gives audience
example of
singles from the
album-
recognisable
Additional info,
not on digipack-
takes advantage of
extra space
different colour
makes it stand out
Tells you where it
can be bought,
like CD logo on
digipack
Video
Black and White/Colour
• We use black and white throughout our products. Black and White was
implemented during the performance aspect of our main product in order
to emphasise the colours and VFX presented in the main product, and we
felt that this theme could be continued through into our ancillaries. On
the front cover and magazine advert, our band members are black and
white on a colourful background, which reflects not only the style of the
band but also the colours stand out more, as in the main product. The
colours reflect the genre of our band and therefore an audience member
will immediately be able to link these products from an unknown band
with the genre, and persuade them to purchase, particularly if a fan of the
genre.
• The back cover we did want to employ colours as this allows our audience
to see the band more clearly, but could also reflect them falling into the
world of the narrative like the protagonist, hence them being in colour.
• This use of colour is also an implementation of binary oppositions.
Black and White/Colour
• The narrative aspect is addressed in the
digipack through the interior panes. The
chroma-key or greenscreen effects used
during the narrative can be seen; however,
they’ve been layered on top of each other in
order to create an even more stark contrast
between the outer panes and interior, similar
to what we wanted in the main product
between the narrative and performance.
Typography
• We wanted to use the same typography throughout our ancillaries
as this creates a theme. Our audience will immediately be able to
connect that font with the products. This typography is seen in the
band name, album name, reviews etc. Other fonts included in our
products are the # font, as a plainer font is more easily read.
Additionally, in comparison to our font it stands out more purely
because it is so plain. The iTunes font is also different as this is a
logo and therefore consumers can associate the font with Apple
products and software-similar to us they’ve used that typography to
create a campaign throughout their products.
• In the music videos also, when we researched credits we saw that
the typography was plain and therefore by having a different font
such as the one on our ancillaries we are adhering to the
conventions of music videos.
Logo
• We created a logo for our production group as
record label logos on products for their artists are
conventional. Furthermore, the more the logo is
seen, the more an audience can link that artist to
that label which helps to create a campaign for
both artist and label. However, we did not see it
fit to include our logo at the end of our music
video as this is unconventional of music videos;
we decided instead to just state the name of the
label, which to an extent still helps to create a
successful campaign.
Camera Shots
• In our main product we use midshots and close-ups
throughout as these are both conventional to music
videos, but also products in general. We decided to
employ these on our ancillaries-the front cover and
magazine ad use close-ups so that the audience can
identify them and read their facial expressions. The use
of midshots on the back is so that the audience can
read the tracklisting properly, and also for the sake of
variety. The midshot also links with the Bob Dylan
intertextuality who was pictured at a medium-long
shot during Subterranean Homesick Blues. However, if
we were to use medium long shots in our layout, the
band members would not fit in the squares.
Layout
• The layout on our ancillaries is the same bar the
interior panes of our digipack; those two are
similar in the way that they are so different to
everything else we’ve done in our product. The
layout connotes order in society, e.g. The
performance of our video whereas the interior
links to the disarray of the narrative where
anything goes. The typography is also in the same
place on the front cover and magazine ad, and on
the back cover there are two tracks on either
card.
Differences
• There are differences to the products; the digipack has only
one review on it, by Zane Lowe whereas the magazine ad
contains three reviews. Furthermore, the Lowe review is
merely a caption whilst the ad reviews have a ratings
system. There is no institutional information on the
magazine ad like there is on the back of the digipack, but
they both do have a # for the band, although the one on
the advertisement is much larger alongside the logos of
social networking sites and hence is more noticeable.
• There are also more characters in the video, as there is only
a hinted link between the narrative of our video and our
ancillary products; the characters present in the narrative
are not featured in the ancillaries.