Before the 1990s film magazines were merely non

-
existent, technological advances had come a long
way, however, films were still being reviewed in
local or national newspapers. The most significant
film magazine to come out during the 1990s was
‘sight and sound’, a coloured magazine focusing on
just film productions. Soon after major media film
productions were being recognised in the multi-
million business of magazines with the likes of
‘Empire’ and ‘Total Film’.
- The magazine has a sense of newspaper feel,
staying within the stereotypical conventions of how
the magazine reviews were portrayed before 1990s
when film magazines began to be published
- Furthermore, the text is evidently more dominate
than that of the image, representing the
significance the text holds on representing the
production, contrasting to that of what is
represented today
- Additionally, there are no clear columns within the
article, representing the change from newspaper to
magazine
- The magazine evidently has identified its house
style, through the use of having the image smaller
than the text and more so by listing all the people
who worked on the production, this allows the
audience to identify (uses and gratification theory)
with further editions of the magazine.
- Although the film magazine ‘Sight and Sound’ was
had colour within it, the film reviews were always
black and white, staying within the stereotypical
conventions of that of the newspaper.
- Since 1991 it is evident that the magazine had
come a long way, for example, columns were now
being represented giving a clear structure to the
way in which the text was represented.
- However, the listing of the director and editors is
still represented and even to this day as portrayed
within the 2005 magazine review.
- Furthermore, the image is still the same as it is
represented as less dominate than the text,
portraying the significance of how the article was
written
- Sight and Sound magazine have a distinct house
style due to the listing of everyone who
participated within the product and more so, due
to the amount of written language represented.
- Sight and Sound magazine had now been
around for a decade and although the new
additions of film magazines, it still stayed within
its stereotypical house style.
- The use of a newspaper feel was evidently still
used, allowing the audience to identify with the
product further
- Although in the pervious reviews a picture was
evidently represented, in this there is not one,
giving a sense of enigma to the audience as they
wonder what the characters look like
- Moreover, columns have been clearly portrayed
with separate sections portraying various other
things, developing the magazines house style
from when it first came about
- Bolder text is being used as represented within
the centre of the article in order to entice the
audience further
Since the 1990s ‘Sight and Sound’ magazine has
developed into a multi-media business empire, circulating
all the major film reviews and producing a mass audience
monthly. However, there have been various drastic
changes a long the way, for example, in 1991 columns
were merely non-existent and a clear structure was yet to
be established, all changing in 1995, which indicates the
major changes the magazine went through to fit in with
its audience. furthermore, the house style of the
magazine has stayed the same since the 1990s, this is
important to the audience due to the continuity they
recognise and the ability for them to identify (uses and
gratification theory) with the magazine. Conversely, the
decade between 1995 and 2005 evidently represents a
few changes of the magazine as more structure and
colour was being introduced, challenging that of the 1991
newspaper feel magazine.
Conclusion:
Conclusively, in order to stay within the stereotypical
conventions of the ‘Sight and Sound’ magazine we will be
incorporating elements from it and other film magazines such as
‘Empire’ and ‘Total Film’. Due to the film magazines not being
around in the 1990s, we want to stay within the stereotypical
feel of the house style of having the newspaper feel, conversely,
we will not be writing as much text, however, will be going into
as much depth as possible in order to give our audience a feel of
what the product will be like, similar to that of ‘Sight and Sound;
magazine.