APPLE

PRESENTED BY:
ROHIT SHORI
7450070121

FOUNDERS
Steve jobs
Steve wOZNIAK
Founders

Steve
jobs
1.Born on:-Feb. 24,1955

2.CEO:-1997-present

3.Owns PIXAR animation

4.Largest share holder in Disney
Steve
WOZNIAK
1.Born on:-august 11,1950

2.Is a recipient of national
medal of technology

3.He is a part of National
Inventors Hall Of Fame
history

HISTORY(1976-1993)
Founded in 1977
Introduced apple1 in 1976 for $666.66
Introduced apple2 in 1977.
Apple introduces 5.25" floppy drive.

One-millionth Apple II produced.

In May of 1985 Jobs resigned
In 1985 fight between Microsoft and Apple started over
GUI interface of windows 1.0
PageMaker, one of the first DPS ever got released
PowerBooks got launched
Spindle takes over as new CEO in 1993
Apple suffered great losses in subsequent years



HISTORY(1994-2003)
Windows 95 got released and new court case start
In 1997 Steve takes over as new interim CEO
Deals with windows start in 1998
Jobs introduce new Macs which become runaway success
Imac is launched in 1999
2000 Steve becomes full CEO
In 2001 ,IPOD IS LAUNCED
In 2003 itunes store gets started

Products
The iPod
iPod Shuffle
The iPod shuffle is a smaller
version of the original iPod.

It is much smaller and lighter and
can double as a portable USB flash
drive with up to 1GB of storage
space to back up personal files and
exchange them between
computers.

Initially For $99 one could purchase
the 512MB holding up to 120 songs
or the 1GB holding up to 240 songs
for just $149.



It was introduced in October, 2001
It is basically a music player
It can act as a stand alone external storage media
It can be used as a PDA
Recently it made 100 million sales, a new land mark
It currently holds 70% market for music

The Apple Mini Mac is a
compact desktop computer.
It is 2 inches tall and weights
2.9lbs.
The Mini Mac starts at $499
and comes standard with iChat
AV desktop video conferencing,
Mail, Address Book, Quick Time
and a DVD Player.
Apple Mini Mac


I
P
H
O
N
E
CALLS
iPOD
INTERNET
FACILITY(BROWSER-
SAFARI
How i-phone works
3G i-phone uses a technology protocol called HSDPA (High-
Speed Downlink Packet Access) to download data fast over
UMTS (Universal Mobile Telecommunications System) networks.
Email attachments and web pages load twice as fast on 3G
networks as on 2G. It works on a 3G spectrum.

MAC BOOK AIR
THINNOVATION

A digital media receiver

Built in WI-FI technology

MAC OS X
A line of graphical operating system.

Successor of original MAC OS.

Mac OS X is a Unix-based operating system.


Desktop view of MAC OS X
External Audit
Opportunities
Increase in worms and
viruses on PCs.

Weak ties with Microsoft
products.

Downloadable music and
MP3 players are highly
marketable.

Increase sales of computers
online by 25 percent.

Increase sales of laptops by
20 percent.
Threats
Companies not seeing Apple as
compatible with their software.

Dell and HP are major competitors.

Increasing competition with music
downloads.

Dell does not invent but provides
computers at a more cost effective
rate for customers.

Recessionprice of Apple
computers are higher.

Intels future Pentium release.

FUTURE PROSPECTS



Apple ignited the personal computer revolution in the
1970s with the Apple II and reinvented the personal
computer in the 1980s with the Macintosh. Apple is
committed to bringing the best personal computing
experience to students, educators, creative professionals
and consumers around the world through its innovative
hardware, software and Internet offerings.

THANKS
FOR
PATI ENT
LI STENI NG