A Bartender’s Guide

:
Teaching the basics of bartending and the history behind the cocktail

By: Cortney Costanzo

Bartending
• History of the Cocktail
– Where did the name come from?

• How to make drinks with:
– – – – – – Vodka Gin Rum Whiskey Tequila Beer
• Draft beer

• •

Bartending etiquette Profit margin
– examples

Quiz

– Wine
• Red • White

– Quiz

The history of the cocktail
• What is a cocktail?
– The official definition is “an iced drink of wine or distilled liquor mixed with flavoring ingredients” – A cocktail is a mixture stimulating liquor, composed of spirits of any kind, sugar, water and bitters.

Where did the name cocktail come from?
• There are many different stories about the origin of the name cocktail. These are just a few…
– Refers to a rooster’s tail being used as a colonial drink garnish – The rooster theory is also said to have been influenced by the colors of the mixed ingredients, which may resemble the colors of the roosters tail. – The word cocktail may be a distant derivation of the name for the Aztec goddess, Xochitil. Xochitil was the name of a Mexican princess who served drinks to american soldiers.

Bartending Etiquette Do’s and Don’ts
• Do
1. 2. Treat all guests fairly and equally. Strive to keep the bar as clean as possible. “A bartenders professionalism can be measured by the cleanliness of their bar.” Ask if the customer wants a specific brand they’d prefer over the house brand. Maintain eye contact. Avoid touching areas of the glass that might be put near or in the customers mouth.

Don’t
1. Serve drinks that have been improperly prepared or are inferior in any respect. 2. Gossip, argue, gamble or lend money to the clientele. Bartenders should also avoid being embroiled in inflammatory conversations. 3. Listen in on customers conversations and should only comment if addressed directly.

3. 4. 5.

How do I calculate profit margin?
Net profit margin = net profit X 100 revenue
Let’s try a simple problem using house vodka:
1 bottle ≈ 30 ounces or 20 shots 1 shot = 1.5 ounces (the amount of liquor in one mixed drink) 1 mixed drink sells for $4.50 and 1 bottle of house vodka sells for $7 30shots = 20 mixed drinks. 1.5 shots 20 drinks X $4.50 per drink = $90 (revenue) $90 - $7 = $83 (net profit) Net profit margin = ($83/$90) X 100 = 92% profit Therefore, for every dollar sold using house vodka $.92 is profit

Is the profit as much for Call or Premium liquor?
• Using premium in a mixed drink:
– 1.5 ounces in 1 drink at $6.00 per drink – 20 drinks per bottle. 1 bottle cost $36 20 X $6 = $120(revenue) $120 - $36 = $84 (net profit) ($84/$120) X 100 = 70% profit

• Using premium on the rocks:
– 3 ounces in one drink at $7.00 per drink – 10 drinks per bottle (30/3=10). 1 bottle cost $36 10 X $7 = $70(revenue) $70-$36 = $34 (net profit) ($34/$70) X 100 = 48% profit

Quiz 1
1. A cocktail is an iced drink of wine or ______ mixed with flavoring ingredients?
a. b. Water Liquor c. Beer d. Sugar

2. 3. 4. 5.

Select True or False: the name cocktail may have came from the roosters tail being
used as a garnish in drinks?

Select Yes or No: should you serve a drink that you know was improperly made? Select True or False: can a bartender’s professionalism be measured by how clean
their bar is?

Calculate the profit of call gin sold at $5 a drink when the bottle cost $20?
a. b. 100% 40% c. 80% d. 20%

Vodka
is a clear, tasteless and odorless liquid distilled from grain, to potatoes or molasses.

• How to make a… Mixed Drink: Rocks Drink:
-

Martini:

Fill glass with ice - Fill rocks glass with ice - place 1.5oz of Add 1.5oz (1 shot) - add 3oz of vodka vodka, and .75oz of vodka - garnish with straw of dry vermouth in Pour in mixer an ice filled cocktail ie: orange juice shaker. Shake well. Garnish with straw - strain into a martini glass Click on the - serve with an olive
picture for more information

Gin
is a very dry spirit made from grain and flavored with juniper berries

• How to make a… Mixed Drink: Rocks Drink:
Fill glass with ice Add 1.5oz (1 shot) of gin Pour in mixer ie: tonic Garnish with straw or lime

Martini:

- Fill rocks glass with ice - place 1.5oz of - add 3oz of gin gin, and .75oz - garnish with straw of dry vermouth in an ice filled cocktail shaker. Shake well. - strain into a martini glass - add a dash of bitters and an olive

Click on the picture for more information

Whiskey
• How to make a… Mixed Drink: Rocks Drink:
Fill glass with ice Add 1.5oz (1 shot) of whiskey Pour in mixer ie: coke Garnish with straw

is distilled from grain mash and aged in oak barrels. There are three most popular types, Scottish whiskey (aka scotch), Irish Whiskey, and American Whiskey.

Manhattan:

- Fill rocks glass with ice - fill rocks glass - add 3oz of whiskey with ice - garnish with straw - add 3oz of whiskey - add a dash of sweet vermouth. - add a dash of cherry juice - stir drink and garnish with 2 cherries

Click on the picture for more information

Rum
is distilled from sugar and aged in oak barrels. • How to make a… Mixed Drink:
Fill glass with ice Add 1.5oz of rum Pour in mixer ie: coke - Garnish with straw

Daiquiri:
Add desired amount of ice to blender Add 1.5oz of light rum Add 2oz of sour mix and blend Pour into glass and garnish with a lime wedge and straw

Click on the picture for more information

Tequila
is made from the agave plant in Mexico • How to make a… Mixed Drink:
Fill glass with ice Add 1.5oz of tequila Pour in mixer and/or other liquor ie: orange juice and grenadine
Click on the picture for more information

Margarita – video clip

Beer
is made from water, barley, yeast, and hops.
All beer is made with all these four ingredients; the only variation between them is in the amount used of each ingredient, plus the variations in brewing As a bartender you will serve beer in a bottle or draft.

Beer: Draft
• Light (ales):
– You can steepen the angle significantly when pouring. – Pour quickly enough so that the beer develops a finger width head.

• Dark (stout/lager):
– Requires a very slow pour. A beer like Guinness requires extra attention as the head is so thick that you may have to pour a littler, stop, and then continue – Aim for the side of the glass – Develop a head of about 1.5 inches

Click on the pictures for more information

Wine
Red
• How it’s made:
– Red wine is made almost exclusively from black grapes. – They are put through a crusher which breaks the skins. The grapes are moved from the crusher into fermentation vats with the skins. This can take up to 4 weeks or longer. – The skins will rise to the surface and form a cap. The vat is then flushed so the cap breaks up. The wine is then transferred to tanks or barrels where a second fermentation will occur for about a year.

Most popular types you might see in your bar:
– Merlot – Cabernet – Pinot noir – Shiraz Click on the picture for more information

Wine
White
• How it’s made:
– The skin and seeds are removed from the grapes before any of process is begun. – They are then put through a crusher. The grapes are moved from the crusher into fermentation vats. This can take up to 4 weeks or longer. The vat is flushed and is then transferred to tanks or barrels where a second fermentation will occur for about a year.

• Most popular types you might see in your bar:
– Chardonnay – Pinot grigio – Sauvignon Blanc – White zinfandel – Riesling
Click on the picture for more information

Vocabulary
click on the word to go back to the slide

• House- is generally the least expensive, or in other words the least • Call- is when the customer “asks” for a certain brand of liquor to be used • Premium- or top shelf brand, would be the most expensive liquor in the • Dry Vermouth- is wine flavored with aromatic herbs and spices. It is • Sweet Vermouth- is wine flavored with aromatic herbs and spices. • Bitters- an alcoholic beverage that contains herbal essences and citrus
flavoring. It adds a bitter flavor. It is red in color and tends to be sweet. clear in color and tends to be bitter. establishment. Because it costs so much it is not considered “call” brand price even though the customer is still calling for a brand. when making his/her drink. They have to ask because it is more expensive than “house” brand. quality liquor used by the establishment to make any given drink.

Quiz 2
1. How many ounces of liquor is put in a mixed drink?
a. 3 oz c. 6 oz b. .5 oz d. 1.5 oz

2. Which is not a type of white wine?
a. Cabernet c. Sauvignon Blanc b. Riesling d. Pinot Grigio

3. Select True or False: Red wine goes better with red meat than white does?

References

About.com: Cocktails; The History and Culture of Cocktails, Bartending and Distilled Spirits. (n.d.). Retrieved November 7, 2009 from About.com: Cocktails website: http://cocktails.about.com/od/history/The_History_Culture_of_Cocktails.htm Bartending Guide. (2009). Retrieved November 7, 2009, from Boozl.com website: http://www.boozl.com/ Diego, thebar.com. (2009). Retrieved from thebar.com website: http://www.thebar.com/en-us/Pages/default.aspx HowdiniGur. (2008, January 31). How to make a margarita cocktail – margarita recipe [video file]. Retrieved from http:// www.youtube.com/watch?v=uDOtcVtxURc Plotkin, Robert. (2004). Bar Management Insider: Bartending Etiquette. Retrieved November 7, 2009, from Accubar website: http://www.accubar.com/Insider/Tip13.asp The Webtender: Bartender’s Handbook. (2009). Retrieved November 7, 2009, from The Webtender website: http://www.webtender.com /handbook/

The End
Hope this was helpful to all of those who would like to become a bartender.
Click this symbol to end the slide show.

Click the picture to go to The Webtender website for further information

Quiz 1 question 1(a)
a. Water – sorry try again. There is ice in your drink, but water is not a key ingredient in a cocktail.

Click the ? To return to the quiz

Quiz 1 question 1(b)
b. liquor- Correct!!! Great job 

Quiz 1 question 1(c)
c. Beer- Nope sorry try again. I don’t know how good beer would taste with sugar added.

Quiz 1 question 1(d)
d. Sugar- there will already be enough sugar in the flavoring ingredients. We don’t need anymore. Try again.

Quiz 1 question 2(true)
• True – You are absolutely correct!

Quiz 1 question 2(false)
False- Sorry… re-read the slide on where the cocktail got it’s name.

Quiz 1 question 3(yes)
Yes – Ew!! Would you drink something that you know was made wrong! So why would you serve it? Try again

Quiz 1 question 3(No)
No – I wouldn’t either, good job!

Quiz 1 question 4(True)
True – absolutely! Good job!

Quiz 1 question 4(false)
False – you can tell a lot of things from how clean a bartender keeps their bar. Sorry try again.

Quiz 1 question 5(a)
a. 100% - all bars wish they made a 100% profit except it’s just not feasible. Try again.

Quiz 1 question 5(b)
b. 40% - nope check your math again…

Quiz 1 question 5(c)
c. 80% - now that’s more like it. Great job. For every dollar sold 80 cents are profit.

Quiz 1 question 5(d)
d. 20% - this is not much.. Sorry try again.

Quiz 2 question 1(a)
a. 3oz - good guess but this is the amount in a rocks drink.

Quiz 2 question 1(b)
b. .5oz – I don’t think you’d be able to taste the alcohol in that drink. Try again.

Quiz 2 question 1(c)
c. 6oz – Wow! That be one strong drink! Try again.

Quiz 2 question 1(d)
d. 1.5oz – Great job. Someone was paying attention.

Quiz 2 question 2(a)
a. Cabernet – great job. This one was tricky.

Quiz 2 question 2(b)
b. Riesling – Sorry this is a white wine.

Quiz 2 question 2(c)
c. Sauvignon Blanc – Even though it sounds like a red, it’s actually a white. Try again.

Quiz 2 question 2(d)
d. Pinot Grigio – You must have gotten confused with Pinot Noir, that’s the red; Pinot Grigio is a white. Try again.

Quiz 2 question 3(true)
True – correct! Good job.

Quiz 2 question 2(false)
False – sorry it does. You would have known if you clicked on the picture of white wine in the information slide.

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