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“It is the means by which behaviour is modified, change is effected, information is made productive, and goals are achieved” [Koontz et al 1984:526]
Communication in business context means the exchange of messages between organisational people for bringing about desirable and targetoriented results.
Challenges stemming out of Individual Personality Perceptual Error Noise Language Routine Lies & Distortion Impression Management Cultural Challenges
When an INDIVIDUAL is Low on: Extroversion / Introversion Agreeableness (amicability, cordiality) Conscientiousness (carefulness, precision) Emotional Stability Flexibility
Stereotyping: a belief or image
held by a group of people, based upon insufficient evidence or knowledge. Suppose: Gul Pandit hails from a small village in the
Jammu District and as her professional record testifies, she is hard working and dynamic. Hari Tiwari, who has born and brought up in Delhi, always thinks that he knows better than her, and this combination of gender and regional stereotyping has disastrous consequences for their day to day communication.
Assuming the person’s characteristics on the basis of their own characteristics.
Suppose: When a owner assumes that his subordinates
should also give in the same quantity and quality of efforts in his organisation then this can be termed as Projection Error.
Making belief based on one characteristics rather than analysing the whole character.
Suppose: If a manager sees his one of the subordinate
donating money to an old beggar and assumes him to be generous and helpful in nature, then this belief or assumption can be said as Halo Effect.
Based on one’s comparison to other not to the parameter.
Suppose: A Finance Manager of a company who is working
for last 10years in Finance Industry assumes same kind of expertise in forecasting the share markets from his subordinates who are not so experienced as he is, then this kind of assumption is called Contrast Effect.
Noise: Noise in environment. Psychological Noise: Noise in Mind Semantic Noise: Jargons
WELCOME in different Languages
Words commonly used by a person in between while giving speech or normally talking.
Example: You Know?? Understood?? Got
It?? Yes, Listen to me First, Etc.
Sweet or smooth talk or
Promotion: appreciating Saving: Making excuses
oneself in exaggerated manner
Lies & Distortion are much common nowadays. While reporting something to a superior the subordinate may lie in between. Distortion happens when an information is excessively filtered for own benefits.
Culture is the system of shared beliefs, ideas, customs, a common pattern of behaviour of a people.
Types of Culture: Corporate, Social, Religious, ethnic etc.. Differences in culture can bring conflicts. Like ethnocentrism, etc..
Adopt an audience centred approach Foster an Open Communication Channel (free communication, modify hierarchy,
Coming Create Don’t
(formulising code of ethics, ethics audit, setting good ethical examples) distractions)
to ethical communication
lean efficient messages
speak when emotionally instable.