INDIAN PAPER INDUSTRY B2B MARKETING

Group 1: Hardik Mishra Manoj Iyer Saurav Jalan Sumanta Samantaray Tarun Daga Uma Balakrishnan

AGENDA
‡ ‡ ‡ ‡ Industry Overview Paper-Making Process Application in Industries Growth Drivers in Paper Industry
± Developmental Challenges ± Issues & Concerns

‡ Effects due to the performances of GDP and Retail Sector ‡ New Technology Breakthrough ‡ Packaging Industry ‡ Printing Industry ‡ Tissue & Hygiene Industry

INDUSTRY OVERVIEW
‡ ‡ India is the fifteenth largest producer of paper in the world Indian paper industry accounts for 1.6% of the world s production of paper and paperboard ‡ Industry is dominated by small and medium players and less than 25 have capacity of more than 50000 tons p.a. ‡ ‡ Consumes 7 mmt or 3% or total wood consumed in India Estimated industry turnover is Rs. 25,000 crore & operating capacity stands at 9.3 mn tons ‡ Overall consumption is 8.86 mn tonnes and per capita consumption is at 8.3 kgs

INDUSTRY OVERVIEW
‡ ‡ Provides employment to more than 12 lac people directly &34 lac people indirectly Growth from 2002 to 2007 ± Newsprint-13% ± Writing & Printing-5% ± Containerboard- 11% ± Cartonboard-9% ± Others- 1% Production is likely to grow at a CAGR of 8.4% while paper consumption will grow at a CAGR of 9% till 2012-13 Industry works in tandem with economic fluctuations

‡ ‡

PAPER-MAKING PROCESS

RAW

ATERIALS SE

‡60.8% of production is based on non-wood raw material ‡39.2% is from wood-based material

WOO -BASE ATERIALS ‡ Wood ‡ Sugarcane (Bagasse) ‡ Bamboo ‡ Flax (Cigarette) ‡ Cotton & Linen Rags (Letterheads, Currency)

NON-WOO ATERIALS ‡ omestic refuse ‡ Industrial refuse ‡ Office, trade & roads refuse ‡ Rayon pulp ‡ Bleaches ‡ yes, chalk clay etc ‡ Titanium oxide

APPLICATION IN INDUSTRIES
PRINTING & Writing Notebooks, Diaries, Newspapers, Books, Magazines etc. Paper Currency, Chequess, Vouchers, Tickets etc. CLEANING Toilet Paper, Facial Tissue, Paper Napkins etc.

VALUE

ART

Quilling, Origami, etc.

PACKAGING

Corrugated Boxes, Paper Bags, Envelopes etc.

OTHERS

Sand paper, Blotting Paper, Litmus Paper, Electrical Insulation Paper etc.

GROWTH DRIVERS IN PAPER INDUSTRY
‡ ‡ ‡ ‡ ‡ Economic Growth Higher literacy rate More government spending on education Population growth Changing demographics
± Urbanization ± Higher proportion of young adults

‡ Better living standards ‡ Increase in use of advertisement and direct mailers ‡ Increased use of multi color printing
± Production of better quality paper

DEVELOPMENTAL CHALLENGES

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