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Presented by
G.M.Arif
Josephine Gagnant
Dewan Hossain
Magali Fort Tutor : Dr. Mesfin Habtorn
€ 
Å H go Boss as an international brand.
Å H go Boss global Brand strategy.
Å International brand environment mechanism.
Å H go Boss brand identity prism.
Å The advantages of H go Boss as a strong brand.
Å Brand extension.
Å Brand positioning
Å Brand personality and legal protections.
Å Brand promotional activities.
Å S mmary
Å Recommendation
Å References
H go Boss as an international
brand
n Backg   goBoss
8  : creation of H go Boss
 : Prod cts are sold in 8 co ntries

n } a so goBossB and
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à The brand name
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à The image
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Internal factors External factors
Business
strategy
Internal Brand expression Brand positioning brand identity brand personality Category
convention

Brand legacy Cultural
Brand perception Brand reputation convention
Marketing
Mix Needs
convention
Brand recognition Brand connection
Marketing
implementation

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Parent category Extension perception Extension evaluation

Brand assets ÷everage transfer Extension Relevance of
--attributes these
--Quality --concept
--Affect
--attributes
 Tangible
--image  Intangible
--concepts

--Fit
 Distance Difference from the
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