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Internet in everyday life –

3 main approaches
Statistical Interpretative Critical

Epistemology Positivist/ Interpretative/ Critical + normative
objectivist constructivist

Types of Who is online? Why do people Is Internet use
questions asked What do they do go online? empowering or
online? How do they oppressing people?
Does it alienate and
How much time do make the Internet
exploit people?
they spend? their own?
What’s the impact? What does it
mean to them?

Methodologies Quantitative Qualitative Qualitative + critical

Bakardjieva, M. (2009) The Internet in Everyday Life. In Burnett, R, M. Consalvo and C. Ess (eds)
The Handbook of Internet Studies. Wiley-Blackwell.