The Rise & Rise of Social Networking sites in INDIA!!

Presented By: Yash Ahuja-22 Sanghamitra Das-26 Yasmin Rassiwala-51 Mohd.Zafar Idrisi-48 Diwakar Singh-43 Abhirup Nag-01

The Rise & Rise of Social Networking sites in India 
Introduction Present Scenario Impact in India Emerging Trends Application Domains Drawbacks

Social Networking Sites are one form of Social Media.  Social Media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing technique.  Other Examples of Social Media  Multimedia eg. photo sharing-flicker, Video Sharing-Youtube  Entertainment eg.virtual worlds-second life  Communication eg.Microblogs-twitter 

We can define it as ´a spontaneous movement of of people using online tools to connect ,take charge of their own experience and get what they needinformation, support,ideas,product from each other.  A Social network focuses on building online communities of people who share interest and activities of others.  Social Networking has encouraged new ways to communicate and share information and becoming part and parcel of people·s life to be informed.

Major Social Networks
² ² ² ² ² ² ² ² Facebook widely used worldwide Hi5 in South America Orkut mainly in India and South America Nexopia in Canada Friendster in Asia and Pacific Islands LinkedIn widely used in North America StudiVZ mostly in Germany ScyRock in Europe

What are Social Networks Used For!!

Present Scenario 
How Much Has the Market Been Tapped?? Explosive Growth!!!

«But still a long way to go!!

Top Social Networking Sites in India by Unique Visitors December 2008 vs. December 2007 Total India Age 15+, Home/Work Locations *Source: comScore World Metrix
Total Unique Visitors (000) Dec-07 Total Internet : Total Audience Social Networking Orkut ibibo.Com MySpace Sites 26,240 12,795 7,123 1,619 1,736 714 1,970 352 293 2,106 515 256 Dec-08 32,099 19,369 12,869 4,044 3,269 2,012 990 741 513 433 385 248 % Change 22 51 81 150 88 182 -50 110 75 -79 -25 -3

Impact in India 
If there is any revolution taking place in the Indian online space, It is the rise of Social Networking Sites.  And this is quite evident from the comScore·s recent report which said that in comparison to year 2007,there has been a 51% increase in the number of visitors on such site by the end of 2008.  This shows that Indian·s are too smitten by the Social Networking bugs like all other part of the world.

There is an explosion of users registering on the popular social networking sites. Orkut boasts of almost 12.8 Million users of Indian origin during december 08.  Facebook, the world s largest social networking site, is at the number 2 spot with 4 million visitors from India. However, the growth Facebook has seen dwarfs even Orkut.  Our very own homegrown SNS like minglebox,, and, has substantial users.

In nutshell ,the current scenario of social networking in India is«.  Orkut tops the list of the most visited social networking site with more than 12.8 million visitors. This means an increase of 81 % from the last year.  Orkut·s audience was three times the size of its nearest competitor in the category. ranked at the number 2 spot with 4 million visitors. This has been an increase of 150 % as compared to the previous year. 

Next in line at number 3 is the local social networking site with 3.3 million visitors. This site showed an increase by 88 %. comes in next at number 4 with 2 million visitors, which means an increase by 182 %.

Why Orkut Getting Big??? 
By nature Indians, believe in Catholic theory of ´Coming Togetherµ. And we are inherently conditioned to search for other like us. Social Networking works out well for us in this regard because its offers an interest based segregation of individual.  Another aspect is of us that Social networking sites cleverly exploit is our over hinging on nostalgia. We tend to magnify memories and amplify times bygone. 

As the increases in popularity of social networking is on constant rise, new uses for the technology are constantly being observed.  The major new trends are«  Brand Building  Direct Communication  Exploit the niches  Media and public relations  Position you as an expert  Low Cost

According to industry estimates, there are over 50 million internet users in India, of which 30 million are active social networkers. This represents a big opportunity for the millions of self-employed people in India to promote their trade and increase business. This army of young, self-employed people, finding new business on the social media mainly includes    Emcee (master of ceremonies/compeer) Tattoo artists Music producers Models

Application Domains
‡ SNS have found for themselves a lot of applications in the following domains    Government Applications Dating Applications Business Applications Medical Applications

Government Applications
‡ Social networking serve as a quick and easy way for the government to get the opinion of the public and the keep the public updated on their activity. ‡ Social networking is more recently being used by various government agencies such as NASA uses Twitter & Flickr  National Oceanic and Atmospheric Administration uses Second Life

Dating Application
‡ Many social networks provide an online environment for people to communicate and exchange personal information for dating purposes. ‡ Most of these social networks, just like online dating services, require users to give out certain pieces of information like -age, gender, location, interests, and perhaps a picture. ‡ An important difference between social networks and online dating services is the fact that online dating sites usually require a fee, where social networks are free, which is the major reason for the growth of social networking sites at the cost of online dating services.

Business Application
‡ Social networks connect people at low cost which is beneficial for entreprenuers and small businesses looking to expand their contact bases. ‡ Companies can also use social networks for advertising in the form of banners and text ads. ‡ Examples of such advancements are aims to interconnect professionals  Hub Culture-an invitation only,social network for entrepreneurs, and other business influentials.

Medical Applications
‡ Social Networks are beginning to adopted by healthcare professionals as a means to manage knowledge, disseminate peer to peer knowledge and to highlight individual physicians and Institutions. ‡ The role of social networks is especially of interest to pharma componies who expend approximately 32 percent of their marketing cost attempting to influence the opinion leaders of Social networks. ‡ A new trend is with social network created to help its members with various physical and mental ailments.,

‡ On large social networking services,there have been growing concerns about user giving too much personal information and the threat of sexual predators. ‡ There is perceived privacy threat in relation to placing too much personal information in the hand of large corporation and governmental bodies. ‡ There is an issue over the control of data which may be passed to the third party by the social networking sites for eg.for the purpose of spamming.

Risk for child safety
‡ Citizens and government have been concerned by a misuse by child and teenagers of social network services particularly in relation to online sexual predators.

Scams And Harassment
‡ The relative freedom afforded by social networking services has caused concern regarding the potential of its misuse by individual patrons. for scams, identity theft.

Time Consuming
‡ Social Networking Sites are flooded with lots of applications and people just wandered from one application to other. ‡ That·s why many people considered social networking sites time consuming because with the investment of lot of time, benefits are very little.

Thank YOU!!

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