JPGL Rural Development Support (5 D Consumer Engagement) 1 st April, 2014 to 31 st May, 2014
1-2 Many Consumer Engagement JPGL Float Activity (Gujjar Khan Market) 19th May, 2014
1 John Player Gold Leaf
Activity Objective:
This activity will act as a catalyst in rural growth of JPGL in terms of volume, distribution and off take. Also to generate brand mileage along with trial, through innovative consumer engagement touch pint.
2 John Player Gold Leaf (1-2-Many Consumer Engagement) Target Consumer & Mechanics
TARGET CONSUMER
Primary: Own Franchise (FF & SPL) Secondary: Marlboro UHW
MECHANICS
Target for Brand Ambassadors 100 Smokers/Day/Float
RESOURCE
4 BAs (3 Existing and 1 Additional)
3 John Player Gold Leaf (1-2-Many Consumer Engagement) Target Consumer & Mechanics
CONSUMER CONTACTS DONE AT 5-D ANIMATION FLOAT 105 Consumers Contacts
4 John Player Gold Leaf Steps for Consumer Contact at Selective Channel 5 John Player Gold Leaf 1. Prospecting of Potential Consumer 2. Introduction to Consumer 3. Sales pitch & Video Showing 4. Elaborate Unique feature of Gold Leaf Pack 5. Consumer Data Collection 6. Take Consumer in Float for experience the 5-D animation 7. Closing Call Steps for Consumer Contact at Selective Channel 6 John Player Gold Leaf Selective Channel for engagement of the Consumer BA is engaging Consumer for Gold Leaf 5-D Animation Gold Leaf Float Unit for 5-D Animation Comms Team and SPV with TL 7 John Player Gold Leaf Consumers are enjoying 5-D Animation of Gold Leaf 8 John Player Gold Leaf 5-D Animation of Gold Leaf 9 John Player Gold Leaf BAs is engaging Consumer for 5-D Animation and Consumer Contact 10 John Player Gold Leaf BAs is engaging Consumer for 5-D Animation and Consumer Contact 11 John Player Gold Leaf BAs is engaging Consumer for 5-D Animation and Consumer Contact 12 John Player Gold Leaf All consumers experienced and enjoyed first time this Gold Leaf 5-D Animation. Consumers are also liking Gold Leaf New Modern Pack and says about it that it is very attractive pack because of its attributes like four golden lines, metal brush design, john player logo and signature. Gold Leaf New Modern Pack pack is a Unique Pack with same trusted taste as compare to all Cigarettes brands. Consumers advised that these different type of promotional activities PTC should run for their valued consumers.
Consumer Feedback regarding to New Pack 13 John Player Gold Leaf Thank You! 14 John Player Gold Leaf