Social Media for

Sports Medicine Clinicians:

R U ready 2 go viral?

Jon Patricios, FACSM
James MacDonald, FACSM

Centre for Sports Medicine and Orthopaedics, Johannesburg, South Africa
Division of Sports Medicine, Nationwide Childrens Hospital, Columbus, OH
Dr. MacDonald is
Associate Editor of the Clinical Journal of Sport Medicine
Member of the Board of Advisors, MomsTeam Institute
Dr. Patricios has nothing to disclose

Both of us are users of the products we will be
discussing today.
Disclosures

Background
@jonpatricios & @sportingjim
Jon
Personal Facebook 2009
SASMA Facebook 2010
SASMA Twitter 2013
Personal Twitter 2012
@jonpatricios
BJSM
Occasional Podcaster 2012
Personal Instagram 2014

Jim
Personal Facebook 2007
Personal Twitter 2009
Business Twitter
@nchsportsmed 2010
@cjsmonline 2013
Blogger
Personal 2004
CJSM 2013
CJSM Podcaster 2014
http://twopcharts.com/howlongontwitter/
The importance of social media for the sports medicine clinician
The big players
Twitter
Facebook
Tools to support your use
Hashtags, HootSuite and more
The Big Beyond
Blogging
Podcasting
Goals of this session
Social Media in SEM
- for leaders, listeners &
lurkers

@jonpatricios
The times they are a
changin
1990 Printed journal delivered in post;
selected articles read and discussed at
Journal Club

2000 Option of digital access via website;
digital library; email articles

2013 Printed & website versions, online
first, email alerts; listen to podcasts, view
YouTube video, comment via blog, Like on
Facebook, promote via Twitter link.
Definition
A means of interaction between people in which they create,
share & exchange information between virtual communities &
networks Wikipedia

Leaders 1% account for all
Lurkers 9% contribute little
Listeners 90% dont actively contribute
Whats out there?

The Power of Social Media
SASMA Website & Social Media
@sasmadiscuss
Facebook
1. www.sasma.org.za
2. Member log in
3. BJSM
BJSM Website & Social Media
Integration
BJSM Article access & distribution
Respect copyright
How BJSM utilises the power of social
media
Excerpt of Altmetric.com (27 August 2013) on the 4th Concussion Statement
322 000
Social media
users had
access to this
paper!!
Verhagen, Bower & Khan,
Br J Sports Med 2013;0:1-2
BJSM website
How BJSM utilises the power of social media
Site traffic -
twitter and facebook on the rise
Blog
How BJSM utilises the power of social media

The power of social media - blog
Site Traffic

The power of social media - blog
Traffic Sources
Podcasts
How BJSM utilises the power of social media
Top sounds
The power of social media podcasts
The power of social media podcasts
Podcast Plays
High-fat for health, with Professor Timothy Noakes. 4217
Mark Thompson on tendon mechanics and 2014 Int Scientific Tendon symposium 3217
Time to revisit inflammation in tendons, with Jon Rees 3104
Sports medcast in association with AMSSM: Heat injury 2502
Ron Diercks talks about sports medicine research in the Netherlands 2254
Sport medcast in association with the AMSSM: Concussion 1952
Scapular summit 2013 with Ben Kibler 1383
Carl Askling on hamstring injuries - in Swedish 1274
What can all nations learn from spanish sports medicine? 827
Exercising at altitude with David Bishop: Does it help team sports? 681
Twitter
How BJSM utilises the power of social media
Section title
(60%)
Image slide
(full bleed image)
Facebook
The power of social media
When to post?
Using social media to your advantage
Website home base
Simple format
Professional info
Protocols
Links
Using social media to your advantage
Twitter:
Implementation! Spread the message. E.g. #concussion,
#LCHF
Promote articles
Share articles (click on icon)
Promote conferences, events
Fun! (we are human)
Using social media to your advantage
Facebook:
Images work really well. Post
a photo rather than status
updates/links
YouTube videos and video
links on websites and in
articles/blogs
Schedule posts for evenings
20:00-22:00 GMT

Twitter Glossary

RT = ReTweet; MT = Modified ReTweet
FF = Follow Friday suggestions; SO = Shout Out
(to)
LOL = Laughing Out Loud; LMFAO = Laughing
even more
Blue Tick = verified as the real person (not an
impersonator)
IMO = in my opinion
# used either to assist searching #concussion or
to group Tweets together #InjPrevConf or for
emphasis #notrocketscience
LCHF = Low Carb High Fat (LOL)
Social media Tips
(from @DrJohnOrchard / www.johnorchard.com)
DO join social media and get some expertise in it (or in 10 years
time you might find yourself feeling like someone who doesnt
have a drivers licence or cant use Microsoft Excel).
DO use different platforms for different purposes (e.g. Twitter
for sharing links to good articles & papers and PUBLIC comment
on issues; Facebook for personal matters; Instagram for posting
photos; Linkedin for showing off your CV; Research Gate for
showing off your publications)
DONT operate the machinery before you understand the safety
manual, especially Twitter walk (using Facebook) before you
try running (Tweeting)
Take your public comments very seriously but dont take
comments of others that seriously (see Trolls)
Conclusions
Its out there and now part of our lexicon!
You dont have to embrace all aspects (time!)
Adopt a focused approach and you wont miss out
A good website is an excellent start
Enhance your
Social profile
Practice
Knowledge!
@sportingjim


@nchsportsmed


@cjsmonline
Your Twitter voice
Your Twitter channel
Take care signing out/accidental posts to wrong account!
@sportingjim Disclaimer
A happy dad & doctor taking
care of young athletes. My
opinions are my own and are not
reflective of any organization
with which I work.
HootSuite hootsuite.com
Bit.ly bit.ly.com


Klout klout.com
Support tools

HootSuite
Size matters*!
*not in the way u think
A word about Facebook
A good resource for marketing
https://www.facebook.com/spor
tsmedicinenationwidechildrens

Less effective way of keeping
track of up-to-date sports
medicine research

Less effective way of direct
communication
If you want to go beyond 140 characters..
Wordpress wordpress.com
Blogger blogger.com
Post content
Text
Media
Pictures
MP3 files (podcasts)
Polls (Polldaddy)



Microblogging blogging
Podcasting
Tools I Use
Skype
Skype recorder (free)
Ecamm v2.5.7
Headphone/microphone

GarageBand (iMac)
Miscellaneous
e.g. Paging Dr. Google

#fresh
Whats it gonna be?
I will follow..
Sports Medicine Research
@sportsmedres
Blog
www.sportsmedres.com
MomsTeam
@MomsTEAM
Blog
http://www.momsteam.c
om/blog
British Journal of Sports
Medicine
@BJSM_BMJ
BokSmart
@BokSmart
Caroline Finch
@CarolineFinch

http://blogs.bmj.com/bmj-journals-development-blog/
BMJ Web Development Blog

Klout www.klout.com
TweetReach www.tweetreach.com

Going further
james.macdonald@nationwidechildrens.org
jpat@mweb.co.za
Copy of this talk:
cjmsblog.com

References