Local Food Chains Are Better Than Foreign Food Chains | Survey Methodology | Mode (Statistics)

Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

Introduction
FOOD CHAIN  Food chains have started cropping up all over the city. Eating out or ordering in has become very popular, and more and more people are patronising such outlets.  The proposed survey topic is that local food chains are better, and thus more popular among the people than foreign food chains.  The objective of the survey is to establish whether our hypothesis holds true or if the truth is to the contrary.

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Hypotheses

Null Hypothesis (HO): Local food chains are better than foreign food chains

Alternate Hypothesis (HA): Foreign food chains are better than local food chains
Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

Target Population
People from different age groups including children, teenagers, adults, senior citizens and from different professions and income brackets to cover a broad spectrum of typical preferences Pre-test survey: # of respondents: 5 Final survey: # of respondents: 30

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Sampling Method

Simple Random sampling

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Sampling Distribution

Binomial Expression

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Decision Rules

HO: true if P >=0.5 HA: true if P <0.5

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Survey Forms

5 samples were collected in pre-test, and after analysis and required modification of forms, 30 samples were collected for analysis.

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Analysis
Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

Frequency of eating out

7% 13% 20% 33% 27%

Daily

Weekl

Month Never

Less Of

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

For a family treat, respondents prefer

23%

23%

Fo r e ig n Fo o d L o cal Fo o d

3%

Do n o t d in e -o u t fam ily Bo th 51%

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

When dining with friends, respondent prefer

Fo r e ig n Fo o d s 13% 0% 50% 37% L o c a l Fo o d s Do n o t Din e O u t W it h Fr ie e n d s Bo t h

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

When at work/school, respondents prefer

For e ign Food 30% Local Food Don't Eat Out Or Don't Wor k /Go To School

63%

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Respondents would prefer to go to….

10%

Fore ign Fo

50% 40%

Local Food Both

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Respondents would prefer to go to because…

Tasty Food Cleanliness Hygienic Convenient Of P reparation Location Resturant Of Food

E asy P arking

E conom ical E xpensive

Foreign Food

Local Food

Both

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Respondents eat more often at…

27% L o cal Fo o d 50% 23% Fo r e ig n Fo o d Eq u allyBo th

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

They eat more often at because…
Foreign Local Both

Tasty Food Cleanliness of Restaurant Convenient Location Hygienic Preparation of Food Easy Parking Economical Expensive
Saturday, November 21, 2009

5 3 2 3 1 2 0
Samiya Illias & Razia Pukhraj

9 6 3 7 3 4 0

8 3 3 2 2 3 0

10 9 8 7 6 5 4 3 2 1 0 Ta s ty Fo o dCle a n lin e s s o fHy g ie n ic Co n v e n ie n tEa s y Pa r kin gEc o n o mic a l Ex p e n s Re ta u r a n t Pr e p a r a tio n L o c a tio n O f Fo o d Fo r e ig n Fo o dL o c a l Fo o d sB o th
Saturday, November 21, 2009 Samiya Illias & Razia Pukhraj

They prefer to dine in a restaurant in
3 1 5 1

4 0 1

9

16 Gulshan Nazimabad Defence Clifton Saddar Tow er Burns Road Super Highw ay

Oth

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Respondents are in the following age bracket
3% 10% 3% 0% 7%

5 yr -1 5 y

1 5 yr -2 5

2 5 yr -3 5

3 5 yr -4 5

4 5 yr -5 5 30% 47%

5 5 yr -6 5 6 5 + yrs

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Age vs type of food preferred….

6 5 4 3 2 1 0 5yr-15yr 15yr-25yr 25yr-35yr 35yr-45yr 45yr-55yr 65+yr

Foreign Food
Saturday, November 21, 2009

Local Food

Both
Samiya Illias & Razia Pukhraj

Respondents live in

3%

7%

3% 30%

N o r th N a z i m a b a d G u l sh a n C l i fto n Saddar M a lir B a h a d u ra b a d

30%

17%

O th e r

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Eating in area of residence or elsewhere
Area of residence North Nazimabad, Nazimabad, FB Area or nearby Gulshan, Gulistan-e-Jauhar or nearby C lifton, Defence or nearby Saddar, II Chundrigar Road, Bunder Road or nearby Malir, Landhi or or nearby Prefer to eat in same area 1 Prefer to go to another area 8

4 9 1 0

2 3 1 1 2 1
Samiya Illias & Razia Pukhraj

Bahadurabad, Tariq Road, Sindhi 0 Muslim or nearby Other area
Saturday, November 21, 2009

0

Respondents are in the following field
0%6% 0% 43%

M e d ic a l B u s in e s s Ed u c a t io n E n g in e e r in g T ran s p ort F o o d In d u s t r y N o t S p e c i f ie d

19%

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Respondents’ income and food preference
5

4

3

2

1

0 100,000 or M ore Between 75,000100,000 Between 50,00075000 Between 25,00050,000 25,000 or Less

Foreign Food
Saturday, November 21, 2009

Local Food

Both
Samiya Illias & Razia Pukhraj

Respondents’ office/school located in…

3% 13% 0% 27%
Gulshan Clifton Saddar Malir Bahadurabad Other

North Nazimab

57%

Not Applicable

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Opinion about Local Food Chains

10%

27%

P o sitive O p in io n No Co m m e n t

Ne g a tive O p in io
63%

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Opinion about Foreign Food Chains

10%

P ositive Opinion
40% 50%

Ne ga tive Opinion No Com m e nts

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Which is safer for health?

13% 20% 13% Fo r e ig n Fo Ne ith e r 54%

L o cal Fo o d

Bo th A r e O

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Which is more economical / valuefor-money?

7% 30% 53% 10%

L o c a l Fo Fo r e ig n N e ith e r

B o th A r e

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Which is a more enjoyable experience?

3% 30%

Local Food Foreign Food Both Are Ok

54% 13%

Neither

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Conclusion

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Sample Statistics
Local (%) Families prefer Friends prefer At work/school Prefer to eat at Eat more often at Positive opinion Negative opinion Safe for health Economical Enjoyable
Saturday, November 21, 2009

Foreign (%) 23 50 63 50 23 50 40 20 3 19

51 37 30 40 50 63 27 20 16 25
Samiya Illias & Razia Pukhraj

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Decision Rules…
Decision Rules: HO: true if P >=0.5 HA: true if P <0.5 Mean value for Local >50 Foreign < 50 Median value for Local >50 Foreign=50 Mode value for Local: no Foreign=50 Therefore, just considering the Mean statistic, one is tempted to accept HO: true But since median and mode values do not support this contention, no decisive deduction can be inferred

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Mean, Median and Mode

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Considering collected data, even though economics is not a prime concern in the choice of restaurant (answer numbers 5-8), yet most consider local restaurants to be more value-for-money, and thus frequent them more. Therefore, even though there is no clear winner of this survey, we can safely state that Local Food Chains are in fact more popular than Foreign Food Chains

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

Saturday, November 21, 2009

Samiya Illias & Razia Pukhraj

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