Project Overview

Manufacturing Of Mobile HyFy Communications Ltd

Introduction

HyFy Mobile Communications is a global provider of mobile multimedia devices, including featurerich phones, accessories and PC cards. The products combine powerful technology with innovative applications for mobile imaging, music, communications and entertainment. The net result is that HyFy Mobile is an enticing brand that creates compelling business opportunities for mobile operators and desirable, fun products for end users.

objectives
To examine the factors those influence the customer choice while purchasing mobile hand set.  To know which features in a particular brand are preferred by the mobile phone users.  To find out what additional features are demanded by consumers.  To study the satisfaction level of mobile phone users.

Marketing India’s mobile subscriber base

Our Growth

On a numerical basis, India is the biggest growth market adding about 6 million cell phones every month. CAGR for mobile phones is 86% in India. It is one of the fastest growing mobile markets in the world; in April 2006 mobile subscriber base crossed 100million mark. This has been accomplished by rethinking handsets, network infrastructure ,enhanced services and content. More than two-third of mobile subscriptions are with GSM operators and rest with CDMA. India has one of the lowest mobile phone tariffs in the world resulting in low Average Revenue per User (ARPU) of 9.04 USD per year (CDMA 5.74 USD and GSM 8.89 USD).

Competitive Analysis
 Competitors---

Nokia Motorola Sony Ericssion Samsung LG

Strength
 Wide product range
 Distribution

channels in developing markets  Economies of scale  Lower logistics costs than competitors.  High margins.  Do it yourself manufacturing– manufactures 75% of its phones  Battery backup

Weakness
LessPenetration  Less Resale Value  Didn’t customize phonesbased on customers in each region.

Opportunities
Wide and growing market  Benefit of wide range of brands  Enhance its CDMA category  Distinguish its service from competitor  Leverage low logistics costs to further decrease prices in volume market & increaseprofit margin overall

Recommendations
 Expend

mobile voice  Drive consumer multimedia  Bring extend mobility to enterprises  Right time of decision  Determination and risk taking  Foreseeing and using rising market opportunity  Creating the future

Handsets

Technologies
HyFy Mobile also produces mobile phone infrastructure and other telecommunications equipment for applications such as Traditional voice telephony, ISDN, broadband access, professional mobile radio, voice over IP, wireless LAN and a line of satellite receivers.  HyFy provides mobile communication equipment for every major market and protocol, including GSM, CDMA, and WCDMA  share music files between the user's PC and their phone play that music easily on stereo Bluetooth TM headphones .In the car - as well as being able to use the phone with a hands-free car kit, play music through the car stereo. At home, play the music through your stereo system..

People
 Rural  Urban  Industrial

Areas  Office Employee  Students

Price
 Discounts  Financing  Leasing

Options  Allowances

Advertising
 Front

Line Service  Public Relations  Message  Direct Sales  Sales  Media  Budget

Promotion

Physical Evidence

Procedures

Procedure, mechanisms and flow of activities by which services are consumed (customer management processes) are an essential element of the marketing strategy HyFy has rapidly moved from functionally oriented organization to a business process oriented mode, and our information systems have not followed the change as fast as they should. To fill the gap, IM organization must learn and implement working methods which enable the creation of business process oriented information systems. To satisfy these business needs, HyFy has introduced a new development approach for information systems development. These processes have been created and tested during the SPI. The process itself only takes a few minutes. Then, within 24 hours, we'll send you an email with instructions

Schedule
increment
Phase 1 Phase 2 Phase 3

Jan

Feb

Mar

Apr

May

Jun

July

Sep

Oct

Nov

Dec

Conclusion
 High-level

overview of progress against schedule  No Unexpected delays or issues  Good Market and Good values  Some improvements has to be taken  Increased Sales