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June 11, 2014
PRESENTATION TO
THE NATIONAL PRESS
FOUNDATION
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81%
GLOBALLY
FRANCHISED
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90%
U. S.
FRANCHISED
3-LEGGED STOOL AND GLOBAL PRIORITIES
Employees
Franchisees
Suppliers
CORPORATE SOCIAL RESPONSIBILITY &
SUSTAINABILITY FRAMEWORK
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FOCUSING ON THE ISSUES THAT
MATTER TO OUR CUSTOMERS AND
OTHER STAKEHOLDERS
7
8
MCDONALD’S MENU DEVELOPMENT PROCESS
CLINTON GLOBAL INITIATIVE
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Don Thompson, President Bill Clinton, and
Dr. Howell Wechsler, CEO of Alliance for a
Healthier Generation
Our commitment to action on the World Health Organization’sGlobal Strategy
on Diet, Physical Activity & Health:
Five Commitments in Five Years
1. Reformulate products and develop new
products that support the goals of
improving diets
2. Provide easily-understandable nutrition
information to all consumers
3. Extend responsible advertising and
marketing to children initiatives globally
4. Raise awareness on balanced diets and
increased levels of physical activity
5. Actively support public-private partnerships
that support the WHO’s Global Strategy
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MCDONALD’S U.S. NUTRITION COMMITMENTS
Automatically Include Produce or Low-fat Dairy in Every Happy Meal
Develop Additional Happy Meal Choices
Promote Happy Meal Options that Meet CFBAI Standards
Reduce Sodium by an Average of 15 Percent Overall by 2015
Reduce Added Sugars, Saturated Fat and Calories by 2020
Promote Nutrition or Active Lifestyle Messages in National Kids’ Communications
Establish a Kids’ Food and Nutrition Advisory Board
Provide Funding for Grassroots Community Nutrition Programs
Expand Communication/Marketing of Nutrition Information
Establish Listening Tour to Hear from Parents and Nutrition Experts
Launch New Online Parents’ Forum
Third Party Review of Performance/Progress
KEY STAKEHOLDERS IN US NUTRITION JOURNEY
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MCDONALD’S
®
GLOBAL ADVISORY COUNCIL
GAINING INSIGHTS FROM THE EXPERTS
McDonald’s Global Advisory Council plays a vital role in helping us to continuously evolve our thinking and approach in the areas of
nutrition and children’s well-being. This team provides us with valuable insights, direction and recommendations on balanced lifestyle
initiatives.
ARNE ASTRUP, MD, DMSc
Professor and Head of Department
Department of Nutrition, Exercise and Sports
University of Copenhagen
YVONNE BRONNER, ScD, RDN
Professor, Department of Behavioral Health Sciences
School of Community Health and Policy
Morgan State University
ROGER CLEMENS, DrPH, CFS, CNS, FACN,
FIFT, IAFoST
Adjunct Professor of Pharmacology & Pharmaceutical Science
School of Pharmacy
International Center of Regulatory Science
University of Southern California
HARVEY ANDERSON, PhD
Professor, Nutritional Sciences & Physiology
Director, Program in Food Safety, Nutrition & Regulatory Affairs
Department of Nutritional Sciences
Faculty of Medicine, University of Toronto
PAUL GATELY, PhD
Professor of Exercise and Obesity
Leeds Metropolitan University
Visiting Professor
Imperial College London
JAMES O. HILL, PhD
Executive Director, Anschutz Health and Wellness Center
Anschutz Professor of Health and Wellness
Professor of Pediatrics, Medicine, and Physiology & Biophysics
University of Colorado, Anschutz Medical Campus
PENNY M. KRIS-ETHERTON, PhD, RDN
Distinguished Professor of Nutrition
Department of Nutritional Sciences
College of Health & Human Development
Pennsylvania State University
JUDITH RODRIGUEZ, PhD, RDN, FADA
Chairperson and Professor
Department of Nutrition & Dietetics
Brooks College of Health
University of North Florida
BRIAN WANSINK, PhD
John S. Dyson Professor of Consumer Behavior and Marketing
Director, Cornell Food and Brand Lab
Dyson School of Applied Economics & Management
Cornell University
ADAM DREWNOWSKI, PhD
Director, Center for Public Health Nutrition
School of Public Health & Community Medicine
University of Washington (Seattle)
GLEN WIGGS, IMD (Hons)
Director, Foundation for Advertising Research
Adjunct Professor of Advertising Regulation
University of the Sunshine Coast, Queensland
©2014 McDonald’s
SILVIA COZZOLINO, PhD
Professor, Department of Food & Experimental Nutrition
Laboratory of Nutrition, Minerals, Nutrients & Trace Elements
University of São Paulo
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Questions?

Thank You.

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