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 The purpose of having a diagram is to help you

understand the changes, in the revenue that is made, as you go through the different stages of selling a product, from the beginning, to the end. four stages-

 The life cycle of a product normally consists of

INTRODUCTION GROWTH MATURITY DECLINE

The seller tries to stimulate demand Promotion campaigns to get increase

public awareness
Explain how the product is used, • Features

Advantages

Benefits

You will lose money, but you expect to

make profits in the future

 A lot is sold - The seller tries to sell as much as possible  Other competitor companies watch, and decide about

joining in with a competitor product

 “Growth will continue until too many competitors in the

market - and the market is saturated

• At the end of the growth stage, profits start to decline

when competition means you have to spend more money on promotion to keep sales going.

• Spending money on promotion cuts into your profit

Many competitors have joined - the market

is saturated
The only way to sell is to begin to lower

the price - and profits decrease
It is difficult to tell the different between

products since most have the same F.A.B. Features, Advantages & Benefits
Competition can get “Nasty” and

commercials are intense.

Newer products are now more attractive - even a

low low price does not make consumers want to buy.
Profit margin declines - and so the only way to make

money is to sell a high volume
To increase volume you try to 1. Increase the number of customers - get new

customers
2. Increase the amount each customer uses

 Market Modification 

Product Modification

 Increase frequency of use by present

customers  Add new users
 Find new uses  Change product quality or packaging

List of top FMCG Companies
1. EMANI 2.HEINZ 3.DABUR 4. PROCTER & GAMBLE

5.AMUL 6.NIRMA 7.UNILIVER 9.CADBURY’S 11.COCA COLA 8. ITC Ltd. 10.COLGATE-PAMOLIVE 12.PEPSI

The great INDIAN company with 114 hit products

Brief Info. On DABUR
 The Group's principal activity is to manufacture health care,

personal care and food products.
 The Group operates in five segments: Consumer Care,

Consumer Health, Food, Retail and Other.
 The Group's products include health supplements,

digestives, baby care, Hair care, Skin care and Oral care products.
 The major brands of the Group include Dabur, Vatika,

Hajmola, Anmol and Real.
 On 25-Jun-2009, the Group acquired Fem Care Pharma Ltd.

Famous Dabur Products:
AMLA HAIR OIL AMLA LITE ANMOL OIL SACHET BINACA TOOTH POWDER DABUR ALBELA CANDY DABUR CHAWANPRASH DABUR HONEY DABUR PUDIN HARA GULABARI KEWRA WATER JASMINE OIL LAL DANT MANJAN SHARBAT E AZAM SPECIAL HAIR OIL VATIKA SHAMPOO BINACA TOP BRUSH BINACA TRIKLEEN BRUSH GLUCOSE D DABUR

PLC of Dabur:
1. Introduction Stage :As we all know that when a new product is introduced in the market, the sales will be low until the customers aware of the product. For Dabur, Dabur UVEDA is in the Introduction stage as it just has launched on 4th August 2009

2. Growth Stage :In this stage the revenue goes up. In this stage the sale of the product increases as more customers become aware of the product and its additional benefits. Dabur Honey can be listed in this stage.

PLC of Dabur:
3.Maturity StageThis stage of the PLC is the most profitable. While in this stage sales continue in this stage, they do so at a slow rate. Brand awareness is strong. Dabur Chvyanprash can be listed in this stage 4.Decline StageIn this stage the sale of the product begins to decline as the market becomes saturated and consumers’ taste change. Dabur anar candy can be put in the Decline stage.