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Henry Ford (July 30, 1863 April 7, 1947) was

the American founder of the Ford Motor


Company and father of modern assembly lines
used in mass production. His introduction of the
Model T automobile revolutionized
transportation and American industry. As owner
of the Ford Motor Company he became one of
the richest and best-known people in the world.
Ford Motor Company
is an American multinational automaker based in Michigan.
Model (T) introduces in 1908
Ford become 1
st
moving automobile assembly line in the world
1988 was the peak year for Ford
Ford also owns a small stake in Mazda in Japan and Aston Martin in
the UK.
Ford's former UK subsidiaries Jaguar and Land Rover were sold to
Tata Motors of India in March 2008.
In 2010 Ford sold Volvo to Geely Automobile. Ford discontinued the
Mercury brand at the end of 2010.
First Factory
First Assembly Line
1903
Ford Model T
Head Quarter (Glasshouse)
Research Centre
To become the world's
leading consumer company
for automotive products and
services.




We are a global family with a proud
heritage passionately committed to
providing personal mobility for
people around the world.
We anticipate consumer need and
deliver outstanding products and
services that improve people's lives.

Ford motor vision is to become leader in motor
vehicles for products and related services
Ford Motor provide products and services for
superior quality that improve the living standard of
customers not harmful for environment. We seeks to
produce healthy financial rewards for investor
provide opportunity for growth and enrichment to
our employees






IFE Matrix
EFE Matrix
CPM Matrix
SWOT Analysis
Space Matrix
BCG Matrix
IE Matrix
The Grand Matrix
QSPM
Key External Factors Weight Rating W. Score
OPPORTUNITIES
Producing Fuel Efficient Cars
0.15 3 .45
More product driven, customer focused and efficient
0.15 4 .60
Aggressively enter in the Asian Market
0.10 3 .30
Initiate Manufacturing in Low Cost Countries
0.10 2 .20
European Market expected to be more profitable
0.10 3 .30
THREATS
Rising Fuel Prices Worldwide
0.10 1 .10
Rising Interest Rate
0.05 2 .10
Raw Material Cost increasing Continuously
0.05 2 .10
Labor Cost Increase in USA
0.05 3 .15
Competition Rises all Over the World
0.07 2 .14
Toyota Market Share Increase in USA
0.08 2 .16
Total 1.00 2.6
Key Internal Factors Weight Rating W. Score
STRENGTH
Affordability due to Brand Name 0.10 3 .30
Good Market Share in Europe 0.10 3 .30
Producing Hybrid Car since 2007 0.10 4 .40
Several Name of Brands 0.15 4 .60
Targeting all classes Customers 0.15 3 .45
Support Racing Teams including Formula 1 and etc 0.05 3 .15
WEAKNESS
Continue Decline in Market Share 0.10 2 .20
Downsizing 0.10 1 .10
Weak Financial Position 0.10 2 .20
Closing more than 10 manufacturing units in NUSA 0.05 2 .10
Total 1.00 2.8
Critical Success
Factors

Weight Rate Score Rate Score Rate Score
Technology 0.20 3 .60 3 .60 4 .80
Customer Loyalty 0.10 2 .20 3 .30 4 .40
Price Competition 0.15 3 .45 3 .45 3 .45
Brand Image 0.20 3 .60 4 .80 4 .80
Financial Position 0.10 2 .20 4 .40 4 .40
Safety Measurements 0.05 3 .15 3 .15 3 .15
Market Share 0.10 2 .20 3 .30 3 .30
Several Models 0.10 3 .30 3 .30 3 .30
Total 1.00 2.70 3.30 3.60
Stage 2
The Matching Stage
SWOT Matrix
Space Matrix
IE Matrix
Grand Strategy Matrix
Strength
Weakness
Opportunities
Threats
Strength-Opportunity (SO)
Weakness-Opportunity (WO)
Strength-Threats (ST)
Weakness-Threats (WT)


Strength S
1 Affordability due to Brand Name
2 Good Market Share in Europe
3 Producing Hybrid Car
4 Several Name of Brands
5 Targeting all classes
6 Support racing teams (Formula 1)
Weakness W
1 Continue Decline in M S
2 Downsizing
3 Weak Financial Position
4 Closing units in USA
Opportunities O
1 Fuel Efficient Cars
2 Customer focus & efficient
3 Aggressively enter in Asia
4 European Market expected to
be more profitable
SO Strategies

Market Development
O3+ S4+S5

WO Strategies

Focus on local marketing to got
more support from US Govt.
which will increase US Market
Share.
W1+O2
Threats T
1Rising Fuel Prices worldwide
2 Rising Interest Rate
3 R.M Cost increasing Cont.
4Labor Cost Increase in USA
5 Competition Rises Worldly
ST Strategies

Product development
T1 + S3
WT Strategies

Market Penetration
T5 + W1
Two Internal Dimensions
Financial Strength (FS)
Competitive Advantage (CA)

Two External Dimensions
Environmental Stability (ES)
Industry Strength (IS)

Internal Strategy Position External Strategy Position
Financial Strength (FS)
Return on Investment +3
Leverage Ratio +3
Income Employee +3
Inventory Turnover +2
Liquidity +2

14/5 = 2.8

Environmental Stability (ES)
Technological Changes -1
Rate of Inflation -2
Demand Variability -3
Barrier To entry -4
Competitive Pressure -1

-11/5 = -2.2
Internal Strategy Position External Strategy Position
Competitive Advantage (CA)

Market Share -5
Service Quality -3
Loyalty -4
Competitor capacity utilization -4
Technology -3

-19/5 = -3.8


Industry Strength (IS)

Growth Potential +3
Financial Stability +3
Technological know how +5
Resources Utilization +3
Goodwill +3

17/5 = 3.4
FS
ES
CA IS
+6

+5

+4

+3

+2

+1

0
0

-1

-2

-3

-4

-5

-6
-6 -5 -4 -3 -2 -1
+1 +2 +3 +4 +5 +6
Conservative
Aggressive
Competitive Defensive
It based on two key dimensions:
The IFE total weighted scores on the X-axis
The EFE total weighted scores on the Y-axis
Divided into three major regions:
Grow and Build Cells: I, II, or IV
Hold and Maintain Cells: III, V, or VII
Harvest or Divest Cells: VI, VIII, or IX
I

II III
IV V VI
VII VIII IX
Strong Average Weak
3.0 ~ 4.0 2.0~2.9 1.0~1.9
High
3.0~4.0



Medium
2.0~2.9


Low
1.0~1.9
As our EFE Weight score is 2.6
IFE weight score is 2.8
HOLD
&
MAINTAIN
The Boston Consulting Group (BCG) Matrix
Stars





Lincoln
Question Mark


Mercury
Cash cows Dogs
Rapid Market Growth
Quadrant II Quadrant I
Quadrant III Quadrant IV


Slow Market Growth
Weak
Competitive
Position
Strong
Competitive
Position
Key Internal Factor
Strength
Weight
Market
Development
Product
Development
Affordability due to Brand Name 0.10 4 .40 3 .30
Good Market Share in Europe 0.10 3 .30 3 .30
Producing Hybrid Car since 2007 0.10 4 .40 2 .20
Several Name of Models - - - - -
Targeting all classes Customers 0.15 3 .45 2 .30
Support Racing Teams including Formula 1 and etc - - - - -
Weakness
Continue Decline in Market Share 0.10 1 .10 1 .10
Downsizing 0.20 3 .60 2 .40
Weak Financial Position 0.15 1 .15 2 .30
Closing more than 10 manufacturing units in
NUSA
0.10 3 .30 2 .20
Total 1 2.7 2.1
Key External Factor
Opportunities
Weight
Market
Development
Product
Development
Producing Fuel Efficient Cars 0.15 4 .60 4 .60
More product driven, customer focused and efficient 0.15 3 .45 3 .45
Aggressively enter in the Asian Market 0.10 2 .20 2 .20
Initiate Manufacturing in Low Cost Countries - - - - -
European Market expected to be more profitable 0.10 2 .20 2 .20
Threats
Rising Fuel Prices Worldwide 0.10 2 .20 3 .30
Rising Interest Rate - - - - -
Raw Material Cost increasing Continuously 0.10 2 .20 2 .20
Labor Cost Increase in USA - - - - -
Competition Rises all Over the World 0.15 3 .45 2 .30
Toyota Market Share Increase in USA 0.15 3 .45 3 .45
Total 1 2.75 2.70
We will concentrate more on market development.
Constitute Field Force
Ford Care Services
Reducing salary personnel and achieving
additional efficiency
Increase warranty cost