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ORGANISATIONAL

STUDY AT “ VOLTAS
LIMITED ”

PRESENTED BY:

NANDINI R
08XQCM6120
COMPANY PROFILE
 Voltas Limited is an engineering, air
conditioning and refrigeration company based
in Mumbai, India. The company has ISO 9001-
2000 certification and has executed projects in
the Middle East, Southeast Asia, Central Asia,
Africa and Europe.

 The Company was incorporated on 6th


September, 1954 at Mumbai. The Company
was promoted by M/s. Volkart Brothers and
Tata Sons Pvt. Ltd
VISION
 “Ever-changing times, never-changing
spirit”

 Voltas has developed a vision for itself


that will take it further on the path to
prosperity. Megavol is the plan to
achieve Rs10,000 crore in sales at a
profitability of 10 per cent by the end
of 2010-11.
MISSION
 To foster indigenous manufacture of
engineering products and capital
equipment, based on technologies
acquired from overseas, often from
Volkart's existing principals

 To supply the full gamut of services, from


marketing to commissioning, for such
products.
VALUES
 Commitment to excellence – Tata Business
Excellence Module (TBEM)

 Commitment to HRD

 Commitment to good corporate citizenship

 Commitment to Corporate Governance


PRODUCT MIX
Chairman
Chairman

Managing
ManagingDirector
Director
ORGANISATION
CHART Directors
Directors

President
President

Vice President
Vice President

General Manager
Manager

FinanceFinance
& commercial Human
Human Sales &
& Services
Services Business
Business
Resource
Resource Improvement
Improvement
Group
Group

Chief Financial
Chief Financial officer Sales Manager
Manager
officer

Independent
Independent Channel
Channel Sales Financial Planning
Advisors
Advisors Sales
Officer
Officer Consultants
SWOT ANALYSIS
STRENGHTS:

 Voltas is a representation of global technology leadership

 Undisputed domain knowledge

 Provider of solutions in cooling appliances.

 Committed life-long product support

 Trusted sales and service network

 The design and manufacture of industrial equipment

 Serving diverse industrial sectors and applications.


WEAKNESS:

 Highly dependent on its parent company

 After sales services

 Not well equipped

 Advertisement strategy.
OPPORTUNITIES:

 Changing dynamics of consumer behavior

 Infrastructure facilities

 Energy Conservation Building Code

 Reduction in excise duty


THREATS:

 Inflation effect

 Key international players

 Currency fluctuations

 Domestic companies
SUGGESTIONS AND
RECOMMENDATIONS
 Sales & Distribution
 Accounts Receivable
 Customer Service
 Improve after Sales Service
 Improve the marketing strategies
 More promotional campaigns
 Customer service cell
MICROSCOPIC STUDY ON
SUCCESS OF
VOLTAS COMMERCIAL
REFRIGERATION
INTRODUCTION
 Voltas, a Tata enterprise, is India’s premier air
conditioning and refrigeration company.

 Apart from being the pioneer in air conditioning in


India, the company is also a leader in commercial
refrigeration and preservation, offering a range of
coolers and freezers. These products are
manufactured and marketed by Voltas Hyderabad
unit and sold under the Coldcel brand name.
Market Characteristics
 Commercial refrigeration products have a
derived demand

 Usage mostly in processed foods and


beverage segments

 Refrigeration components are mostly


standardized

 Channels: Voltas sell components through


dealers
STRATEGIES
 Target markets.

 Multimedia advertising campaign.

 Dedicated sales personnel

 Network of dealers across the country.

 Annual Maintenance Contract


 contemporary soft look design

 Catering to rural and semi-urban areas

 Outsourcing of logistics operations

 lean organization structure


KEY SUCCESS
FACTORS
 Components availability & prices

 Regional - distribution strengths

 National - large institutional strengths

 Ability to customize

 Select products - application engineering


strengths
DEMAND DRIVERS
 Growth in the retailing sector

 Investments in cold store / refrigeration


chains across the country

 Increase in the demand for fresh fruits and


vegetables.

 Exports thrust, especially in processed


fruits& vegetables, fish and meat products
BUSINESS CONCERNS
 Lack of adequate storage infrastructure

 Low level of conversion of food products


into processed foods

 Seasonality of demand

 Changes in excise and customs duties.


Suggestions and
recommendations
 Care and concern should be given to after
sales service to retain the trust of existing
customers.

 That Voltas should bring advertisement in


print media and audio to attract more
consumers towards brand and concentrate
on semi urban areas and remote areas too.
BIBLIOGRAPHY

WEBSITES:
 www.voltas.com

 www.voltasac.com

 www.britishlibrary.com

JOURNALS:
 Hindu business line

 Business outlook
THANK YOU