ORGANISATIONAL STUDY AT “ VOLTAS LIMITED ”

PRESENTED BY: NANDINI R 08XQCM6120

COMPANY PROFILE

Voltas Limited is an engineering, air conditioning and refrigeration company based in Mumbai, India. The company has ISO 90012000 certification and has executed projects in the Middle East, Southeast Asia, Central Asia, Africa and Europe. The Company was incorporated on 6th September, 1954 at Mumbai. The Company was promoted by M/s. Volkart Brothers and Tata Sons Pvt. Ltd

VISION

“Ever-changing times, never-changing spirit” Voltas has developed a vision for itself that will take it further on the path to prosperity. Megavol is the plan to achieve Rs10,000 crore in sales at a profitability of 10 per cent by the end of 2010-11.

MISSION

To foster indigenous manufacture of engineering products and capital equipment, based on technologies acquired from overseas, often from Volkart's existing principals To supply the full gamut of services, from marketing to commissioning, for such products.

VALUES

Commitment to excellence – Tata Business Excellence Module (TBEM) Commitment to HRD Commitment to good corporate citizenship Commitment to Corporate Governance

PRODUCT MIX

Chairman Chairman

ORGANISATION CHART

Managing Director Managing Director Directors Directors President President Vice President Vice President General Manager Manager

Finance & commercial Finance

Human Human Resource Resource

Sales & Services & Services

Business Business Improvement Improvement Group Group

Chief Financial Chief Financial officer officer

Sales Manager Manager

Independent Independent Advisors Advisors

Channel Sales Channel Sales Officer Officer

Financial Planning Consultants

SWOT ANALYSIS
STRENGHTS:
      

Voltas is a representation of global technology leadership Undisputed domain knowledge Provider of solutions in cooling appliances. Committed life-long product support Trusted sales and service network The design and manufacture of industrial equipment Serving diverse industrial sectors and applications.

WEAKNESS:
   

Highly dependent on its parent company After sales services Not well equipped Advertisement strategy.

OPPORTUNITIES:

Changing dynamics of consumer behavior Infrastructure facilities Energy Conservation Building Code Reduction in excise duty

THREATS:  Inflation effect  Key international players  Currency fluctuations  Domestic companies

SUGGESTIONS AND RECOMMENDATIONS
       Sales & Distribution Accounts Receivable Customer Service Improve after Sales Service Improve the marketing strategies More promotional campaigns Customer service cell

MICROSCOPIC STUDY ON SUCCESS OF VOLTAS COMMERCIAL REFRIGERATION

INTRODUCTION

Voltas, a Tata enterprise, is India’s premier air conditioning and refrigeration company. Apart from being the pioneer in air conditioning in India, the company is also a leader in commercial refrigeration and preservation, offering a range of coolers and freezers. These products are manufactured and marketed by Voltas Hyderabad unit and sold under the Coldcel brand name.

Market Characteristics

Commercial refrigeration products have a derived demand Usage mostly in processed foods and beverage segments Refrigeration components are mostly standardized Channels: Voltas sell components through dealers

STRATEGIES
    

Target markets. Multimedia advertising campaign. Dedicated sales personnel Network of dealers across the country. Annual Maintenance Contract

contemporary soft look design Catering to rural and semi-urban areas Outsourcing of logistics operations lean organization structure

KEY SUCCESS FACTORS

Components availability & prices Regional - distribution strengths National - large institutional strengths Ability to customize Select products - application engineering strengths

DEMAND DRIVERS
 

Growth in the retailing sector Investments in cold store / refrigeration chains across the country Increase in the demand for fresh fruits and vegetables. Exports thrust, especially in processed fruits& vegetables, fish and meat products

BUSINESS CONCERNS

Lack of adequate storage infrastructure Low level of conversion of food products into processed foods Seasonality of demand Changes in excise and customs duties.

Suggestions and recommendations

Care and concern should be given to after sales service to retain the trust of existing customers. That Voltas should bring advertisement in print media and audio to attract more consumers towards brand and concentrate on semi urban areas and remote areas too.

BIBLIOGRAPHY
WEBSITES:  www.voltas.com  www.voltasac.com  www.britishlibrary.com JOURNALS:  Hindu business line  Business outlook

THANK YOU

Master your semester with Scribd & The New York Times

Special offer for students: Only $4.99/month.

Master your semester with Scribd & The New York Times

Cancel anytime.