You are on page 1of 14

-SAKSHI GUPTA (34)

-BARKHA VIG (12)


-NIKHIL RAWAT (26)
-SATHI PAUL (35)
-SHITIZ GUPTA (36)
Naresh Goyal was born in Patiala, Punjab in the year
1949.

He faced various financial problems in his childhood.

In 1967, he did his Bachelors of Commerce.

He dreamt of going to London for higher education, but
due to lack of money, he decided to work with his
mothers uncle.

He joined as a Cashier in his uncles Delhi based agency, Continental Travels.

Later, he joined as a Sales Agent for Lebanese International Airlines.

In 1969 he was appointed as the Public Relations Manager of Iraqi Airways.

From 1971 to 1974 he was the Regional Manager for Royal
Jordanian Airlines.

During this period, he also worked with the Indian offices of Middle Eastern
Airlines

In 1974, he started his own Jetair Private Ltd.

In 1975, he was appointed as Regional Manager of Phillipine Airlines as he
handled the airlines commercial operations in India.






The Indian government nationalized the airline industry in 1953,
and there were only two airlines in the market.

The market opened after liberalization in 1991.

The government allowed private carriers to fly.

Jet Airways started commercial operations on 5 May 1993 with for Boeing
737-400s (new generation Boeing).

Jet Airways was granted scheduled airline status on 14 January 1995.

It became a deemed public company on 1 July 1996.

On 19 January 2001, Jet Airways was reconverted into a private
company.

It became a public company on 28 December 2004.

In 2005, the company had a fleet of 55 aircrafts, carried 10 million people and
generated revenues of US $1.4 billion.

Acquisition of Air Sahara in 2007 at 14.5 billion.

Today, Jet Airways has evolved into Indias largest private domestic airline.

1. FOCUS ON BUSINESS TRAVELLERS

SERVICES OFFERRED:-

Telephone check-in facilities
Priority baggage service
High frequency service on major routes
Same-day return flights on major routes at convenient timings
Providing flight information on cellular phones
Customer loyalty program
E-ticketing
Business class section on almost all flights
Airport lounges for business class passengers at most of the
airports

2. HIGH DAILY AIRCRAFT UTILIZATION

SERVICES OFFERRED:-

Advantages:

Enhance the efficiency of its operations
Generate more revenue from its aircraft by reducing turnaround
time at airports (fly more hours on an average in a day)

Major issues:

Expansion of business to include new destinations & frequent flights on existing
routes
Increase the risk of delays due to exposure to congested airports, longer flight
durations, and air traffic congestion
Delay would reduce aircraft utilization, limit profitability and damage reputation
customer dissatisfaction




Jet Airways offers several fare options:

Economy & Club premier fares
Discounted fares for senior citizens & defense
Advance passenger excursion, or APEX fares
One fare scheme
Night saver fares
US dollar fares & visit India fares for overseas travelers.
Check fares No requirement for advance booking

Major sources of revenue:

Primarily from transportation of passengers on its aircrafts and also
from carriage of cargo.


These are measured by the following:

Capacity measured in terms of available seat kilometers or ASKMs.

Utilization measured in terms of revenue passenger kilometers or
RPKMs.

Passenger load factor.

Net passenger revenue.

Yield, derived by dividing net passenger revenues by revenue
passenger kilometers.

Break even load factor

They use historical data and statistical forecasting models to gain
knowledge about the market and maximize the airlines operating
revenues. It enables them to respond to and anticipate market
change.

The no. of seats offered at each fare level in each market results
from continuous analysis and forecasting.

Past booking history, seasonality, the effects of competition, and
current booking trends are used to forecast demand.

Current fares and knowledge of upcoming events at destinations
helps in forecasting optimal seat allocation and fares on specific
routes.

Tagline The joy of flying.


One of the few airlines with ISO 9001 certification

Services provided:

AV entertainment with largest video screen having touch
screen technology first ever in domestic sector
Airline route map
Delicious and gourmet meals

Developed system to track various aspects of its service.

On-time performance and the reasons for delays are analyzed
everyday.

Analyze more than 57000 questionnaires every month.

Launched a programme Seamless Customer Care. The
objective of enhancing customer experience by involving
employees in 42 domestic airports.


Employees:

Naresh Goyal (Owner)
Anita Goyal (VP
Revenue Mgt.,Sales &
Mktg etc)
Professional & talented
crew

Tangible Assets:

Boeing 737-400s in 93
and current fleet is
100.
5 hubs for fleet
maintenance.
INPUTS
INPUTS

Maintenance
Facilities at 5 Hubs
QUALITY CHECK

Utilization of inputs
to provide services to
customers:
Tel. check-in
Priority baggage
High frequency
Same day return
flights
E-ticketing
Airport lounges
TRANSFORMATION
PROCESS
OUTPUT
ISO 9001
Certification
QUALITY CHECK


Customer
Satisfaction as
per feedback
Awards
received for
quality of the
service

OUTPUT

By Questionaire
FEEDBACK